5 Ways To Change How Your Dental Practice Does Business
                     5 Ways To Change How Your Dental Practice Does 
Business
As a dentist, your patients' well-being is at the core of everything you do. You spend hours perfecting your 
profession because it enables you to provide outstanding care to your patients. You ask your patients to 
keep up with their dental health and even send reminders of the same. Perhaps a long-overdue question you 
need to ask yourself is, are you keeping up with your dental practice's health? If not, how can you turn 
things around and ensure you're running a sustainable and robust business?
Let's begin by exploring several critical questions.
As a dental practice, what do you consider to be the start of a new patient's journey? Is it when you 
introduce yourself to the patient for their first dental exam or x-ray or is it when they walk through the door 
and meet your staff for the first time? The correct answer is, surprisingly, none of the above!
By the time a new and hopeful patient shows up at your dental practice, they have made several crucial 
decisions based on your dental practice's online presence. That patient has had to wade through a vast sea 
of competitor dental offices and has chosen you out of the pack. That's not a coincidence.
Now, let's consider the end of the patient journey. When exactly does this happen—is it after the patient 
leaves your office? No, it's not! Once the patient steps back into the real world after an appointment at your 
dental practice, they are bombarded with even more dental marketing campaigns. Every day, there are 
hundreds, if not thousands, of dental marketing agencies working round the clock to ensure your new 
patient doesn't make a subsequent booking at your office. You must fight fire with fire to ensure you attract 
new patients and retain existing ones
I have compiled five useful dental practice marketing ideas that will help you guide your patient through 
their journey.
Make Sure Your Website Utilizes A Mobile-First Design
Most new patients are searching for you on their cellphones. By adopting a mobile-first design, you make it 
easier for your patients to view your website, interact with it, and request appointments. In a world where 
convenience is non-negotiable, and bounce rates from mobile-unfriendly websites are staggeringly high, you 
cannot afford to ignore the mobile user.
Use Google Maps
When a new patient searches for dental terms in your area, the Google search results page shows different 
types of results, including organic search results and Google Ads. Physical proximity plays a large role in 
determining which dental practice shows up in organic search results. If physical proximity doesn't favor 
you, there are still ways to ensure that you're seen by new patients searching for your services. Optimizing 
your Google My Business page and running ads to advertise your excellent reviews are two ways to gain 
exposure on Google.
Use Retargeting Ads
Have you ever voiced a craving out loud or even thought about something you were desiring, and then 
suddenly, you start seeing ads about that food or item everywhere? It sounds very creepy, but it is all 
thanks to an effective marketing concept known as ad retargeting. Ad retargeting involves sending 
reminders to potential clients (in your case, patients) who visited your website but didn't take any action, 
such as booking an appointment or buying a product. Retargeting provides additional points of contact, thus 
increasing the chances of conversion.
As a dental practice, you can use retargeting Facebook and Instagram ads to increase contact with new 
patients searching in your areas.
Allow Patients To Book Online Without Calling In
Your new patients are busy and most likely constrained for time. They may not always have the opportunity 
to call during your business hours. Give your patients the freedom to make a booking when it's most 
convenient for them. An efficient, tried-and-tested way to accomplish this is by allowing patients to make 
online bookings without needing to call in.
Digitize Your Intake Forms
COVID-19 is yet to go away. Some patients are still anxious about visiting the dentist amid an ongoing 
pandemic. A great way to ease your patients' concerns is to adopt paperless and touchless patient intake 
processes. Paperless patient registration ensures increased safety for your patients and staff and is also less 
time-consuming. Thanks to digital intake forms, your patients and staff don't have to deal with bulky, messy, 
and inconvenient paper forms. Your printing costs are likely to go down, and you don't have to worry about 
document storage costs either.
When digitizing your intake forms, you must ensure that these are seamlessly integrated with your practice 
management software to ensure smooth operations.
Gone are the days when dental practices could get away with doing one thing well and expecting 
spectacular results. As a modern dental practice operating in today's environment, an All-In-One Marketing 
Service is essential.
If you're ready to elevate your dental practice marketing to the next level, get in touch with Adit today for a 
consultation.