Future of Shopping in a Phygital World
                     Future of Shopping 
in a Phygital World
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What is Phygital World?
The term "phygital" is used to 
describe the integration of 
physical and digital 
experiences. In the context of 
shopping, it refers to the use 
of technology to enhance the 
in-store shopping experience.
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What is Phygital World?
As the future shopping 
options, we can expect to see 
more and more retailers using 
technology to create a more 
seamless and personalized 
shopping experience.
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Example of Phygital
One example of this is the 
use of augmented reality 
(AR) and virtual reality (VR) 
to allow customers to see 
how a product would look or 
fit in their home before 
making a purchase.
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Example of Phygital
In-store interactive kiosks 
and digital mirrors are 
already in use in some 
stores which allow 
customers to see 
themselves in different 
clothes and styles, as well 
as providing information 
about the product, pricing, 
and availability.
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Example of Phygital
Another trend is the use of 
artificial intelligence (AI) to 
personalize the shopping 
experience for customers. This 
can include providing 
recommendations for products 
based on previous purchases, or 
using facial recognition 
technology to offer personalized 
discounts and promotions.
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Example of Phygital
Some retailers are also 
experimenting with the use of 
robots and drones for tasks such 
as inventory management, 
product stocking, and even 
delivering products to customers.
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Example of Phygital
With the increase of 
online shopping and e-
commerce, retailers are also 
thinking to blend online and 
offline experience, by using 
technology such as BOPIS (Buy 
Online, Pickup in-Store), and 
curbside pickup, allowing 
customers to make purchases 
online and pick up their orders at 
the store, this kind of approach is 
known as "omnichannel retailing"
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Future of Shopping in Phygital 
World
The future of shopping in a phygital 
world is likely to involve more and 
more retailers using technology to 
create a more personalized, 
seamless, and convenient shopping 
experience for customers. Expect to 
see more use of augmented and 
virtual reality, artificial intelligence, 
and robots and drones, as well as an 
increased focus on blending the 
online and offline shopping 
experiences.
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Pros And Cons of Phygital 
Shopping
The phygital approach to shopping, 
which combines the physical and digital 
experience, offers several advantages 
and disadvantages.
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Pros And Cons of Phygital 
Shopping
Pros:
● Enhanced customer experience
● Increased convenience
● Better inventory management
● Enhanced personalization
● Increased sales
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Pros And Cons of Phygital 
Shopping
Cons:
● High cost
● Difficulty in integrating technology
● Privacy concerns
● Reliance on technology
● Technological divide
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Conclusio
n
While phygital shopping offers many 
advantages, it also presents some 
challenges. Retailers must weigh the 
pros and cons and carefully consider 
their options before investing in 
phygital technology.
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THANK YOU!
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