Digitalboosthub1020
Uploaded on Dec 11, 2025
Category
Business
Basics of Social Media Analytics” introduces beginners to the fundamental concepts of tracking, measuring, and understanding social media performance. This topic explains how brands use analytics tools to monitor engagement, reach, impressions, audience behavior, and content performance. It highlights the importance of data-driven decisions, helping marketers optimize their social media strategies, create better content, and achieve higher ROI. Perfect for students, beginners, and anyone wanting to understand how social media analytics supports smarter digital marketing.
Category
Business
Basics of Social Media Analytics
Basics of Social
Media Analytics –
Presentation
To• [email protected]
• +91-9811020518
• H-11, 1st Floor South Extension-1, New Delhi 50 M.
Away From Metro Station Gate No-2
Introduction to Social
Media Analytics
• What is social media
analytics?
• Why it matters in digital
marketing.
• Understanding
Importance audience behavior
•
of Social Tracking brand performance
Media • Improving content strategy
Analytics
Key Metrics to
M• eReaaschu &r eimpressions
• Engagement (likes,
shares, comments)
• Click-through rate
(CTR)
• Conversion metrics
• Follower growth rate
Types of Social Media
Analytics
• Descriptive analytics (What
happened?)
• Diagnostic analytics (Why it
happened?)
• Predictive analytics (What may
happen?)
• Prescriptive analytics (What should be
done?)
Social Media Analytics
Tools
• Free tools: Meta Insights,5 XBI LLION
Analytics, YouTube Studio
• Paid tools: Hootsuite, Sprout
Social, SEMrush, Buffer
How Social Media Data is
Collected
• Native insights
• API-based tools
• Third-party
platforms
Back to Agenda
Demographics (age,
Audience gender, location)
Analysis Interests & behavior
Active time & patterns
Analyzing top-performing posts
Content Content formats that drive
engagemen
Performance
Finding best posting times
Analysis
Tracking competitor pages
Benchmarking performance
Connect
with us.
Email
[email protected]
Location
H-11, 1st Floor South
Extension-1, New
Delhi 50 M. Away
From Metro Station
Gate No-2
Call us
+91-9811020518
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