In its simplest form, digital marketing involves getting customers to walk through your business doors. Entrepreneurs work and invest in jumpstarting operations, creating products and services that address the needs and demands of both customers and clients. Business owners enter the field with the excitement and vigor that their ventures will succeed. However, every other entrepreneur has the same goal as you. As a result, businesses have to do more than just direct operations. Your company will have to compete against its rivals for the attention of customers, which is where your digital marketing team comes in.