Businesses have a lot of responsibilities to prioritize, but none prove to be more valuable than building customer trust. It can be in every action, even in the little things. While it might not be a priority when you make upgrades for your operations or pursue digitalization, it certainly will be for the people you try to convert into customers. A recent survey from Edelman shows that 81% of customers only buy from companies they trust. Therefore, businesses should be active in building the ideal relationship in every way possible, whether through marketing strategies, product improvement, or client servicing.