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By Divyansh 
Tripathi
Types of SEO 
For improving the visib ility of websites, Search Engine 
Optimization techniques can be classified into three broad 
categories, which are:
What appears on the page is the focal point of off-page SEO. This 
includes optimizing keywords on pages and creating content that 
will lead to a good user experience.
The prime aim of off-page optimization is to establish authority 
and credibility outside of your web page. Acquiring quality back 
links or citations from other reputable websites is the prime tactic 
applied here to establish credibility on the web.
Behind-the-scenes infrastructure remains the central point of 
technical SEO. By attending to issues related to page speed, 
mobile usability, and site structure, technical SEO ensures that 
search engines can crawl your site successfully.