The article “GA4 vs. Universal Analytics: What Small Businesses Need to Know” explains the transition from Google’s Universal Analytics (UA) to Google Analytics 4 (GA4) and why it matters for small businesses. It highlights how UA, based on sessions and pageviews, could no longer keep up with privacy-first regulations and multi-device user journeys. GA4, on the other hand, introduces an event-based model, advanced engagement metrics, predictive insights powered by machine learning, and a unified view of user behavior across web and mobile platforms. The article emphasizes that GA4 is not just a replacement but a complete transformation in how businesses can track performance, optimize campaigns, and make data-driven decisions. It also discusses the key differences between UA and GA4, the challenges of migration, and why delaying the switch can harm visibility and competitiveness. Doaguru Infosystems positions itself as a trusted partner for businesses, offering GA4 setup, configuration, and training to help organizations unlock the full potential of this powerful analytics tool.