Growing Statistics of Global Sanitizer Market.
                     Growing Statistics of Global 
Sanitizer Market
Overview
• The global hand sanitizer market size was valued at USD 2.7 
billion in 2019. Shifting consumer preference towards 
convenient hygiene products is expected to drive the market. 
In addition, recent COVID-19 pandemic in the beginning of 
2020 have spurred the market for hand sanitizer.
Source: Google Images
Massive demand
• The demand for hand hygiene products have been exceeding 
the supply in both online as well as brick and mortar sale 
channels worldwide owing to the global outbreak of the virus 
in a short time span. The outbreak has reinforced the 
significance of regular hand sanitizing and cleaning practices 
among consumers.
Source: Google Images
Advantages
• Hand sanitizers have an advantage over conventional hand 
washing products as they can be applied directly without 
water. The availability of hand sanitizers in convenient 
packaging such as sachet and mini bottles, which can easily 
be carried in a bag or a pocket by the consumers. 
Source: Google Images
Survey findings
• According to findings, there is a preference for using hand 
sanitizer by 77.0% of the population covered in a survey, 
while 23.0% claim to not to use the product. The 77.0% 
population in the favor of using hand sanitizer is comprised of 
37.5% male users and 62.5% of female users.
Growing popularity
• Rising influence of social media and online advertisements 
have exposed people to the recent trends of personal care 
and hygiene which is also accelerating the usage of hand 
sanitizers among consumers. These advertisements also 
allow people to get exposed to information regarding 
cleansers and healthy lifestyles.
Source: Google Images
Gel-based sanitizers
• The gel based hand sanitizer segment dominated with a 
share of more than 49.0% of global market in 2019. Gel 
sanitizers provide the convenience of getting spread easily 
and penetrate into the skin to kill most of the bacteria. Easy 
product availability and wider access are driving the growth of 
the segment.
Source: Google Images
Distribution channel
• Hypermarket and supermarket channel accounted for the 
largest share of more than 39.3% of the market in 2019. 
Increasing number of hypermarkets and supermarkets across 
various regions have experienced surge in the distribution of 
hand sanitizers in the market
Regional insights
• North America dominated the market and accounted for 
revenue share of 32.2% in 2019. Growing concern for health 
and hygiene maintenance by majority of the population in the 
region is expected to drive the market. Asia Pacific is 
expected to witness the fastest CAGR of 23.5% in 2020-27
Source: Google Images
Growth
• The global hand sanitizer market was valued at USD 2.0 
billion in 2019 and is expected to reach USD 5.5 billion by 
2025. Some of the major players operating in the global hand 
sanitizer market are Henkel AG & Company, Procter & 
Gamble, Reckitt Benckiser Group, Unilever, The Himalaya 
Drug Company etc.
Source: Google Images