Impact on the laptop market due to Coronavirus.
                     Impact on 
the laptop 
market due 
to 
Coronavirus
INTRODUCTION
The sudden surge in 
demand for laptops 
triggered by work from 
home (WFH) culture and 
online learning, has 
pushed up prices of new 
and refurbished laptops 
by 30-40%.
Source: deccanherald.com
DEMAND OF LAPTOP
In the last three months, 
prices of refurbished 
laptops have gone up by 
Rs 5,000 to 8,000, 
depending on the 
configuration. 
New laptops powered by 
Intel processors have 
seen an average price 
rise of Rs 12,000 to Rs 
15,000.
Source: deccanherald.com
INCREASE IN PRICE
The cost  of a 4-year old 
refurbished Dell 
Latitude laptop with i5 
processor which was Rs 
16,000 three months 
ago, is now 25,000. 
A Lenovo T450 business 
laptop is now sold at Rs 
24,000 from Rs 16,000 
to Rs 18,000 before the 
lockdown.
Source: The Guardian
WORK FROM HOME
There was a sudden 
spike in demand for 
laptops in early April as 
companies adopted 
work from home. 
While MNCs are buying 
new laptops, smaller 
organizations are 
looking for refurbished 
laptops.
Source: The Verge
ONLINE CLASSES
The demand dropped in 
May and picked up 
again in early June as 
schools resumed with 
online classes. 
Source: deccanherald.com
GAMING LAPTOPS
Branded players have 
seen good traction for 
laptops, chrome books, 
and gaming laptops 
among others as most 
people are at home and 
gaming has become an 
alternative to outdoor 
activities.
Source: deccanherald.com
SHORTAGE IN LAPTOPS 
Laptops are being 
preferred over desktops 
due to mobility and 
connectivity. This has 
led to shortage in 
laptops and 
unprecedented demand 
for refurbished laptops.
Source: The Economic Times
INDIVIDUAL DEVICES 
PCs have become 
essential and consumers 
are looking for individual 
devices instead of one 
shared device among 
family members. 
Enterprises and home 
users are looking for 
devices that enable 
mobility, security and 
connectivity.
Source: Blooberg
CUSTOMER SEGMENT
The surge in demand 
comes from those who are 
upgrading their laptops to 
be used for work from 
home purposes, which is 
the new segment that 
never existed before. 
This has resulted in a 
spike in sales of laptops 
in the mainstream 
segment
Source: Nextiva
COVID-19 IMPACT
In India, PC shipments 
for the first quarter 
reached only 1.8 million 
due to the nationwide 
lockdown, according to 
the International Data 
Corporation (IDC) 
Worldwide Quarterly 
Personal Computing 
Device Tracker. 
Lenovo secured the third 
position with a market 
share of 20 per cent.
Source: The Economic Times