Your target audience's aspirations and characteristics should be reflected in the visual depiction of your brand created by a digital PR agency. Customers are invited to continue on with you in your customer journey when they identify themselves. Many clients leave for something else where they feel like they fit because they believe that "this isn't for me" when they don't. 74% of customers choose to interact and make purchases from a company because they identify with the visual picture that the brand delivers, according to my 2021 State of Representation in Marketing research. Visit https://www.excellentpublicity.com/digitalpr