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                     Full-Service Amazon eCommerce Agency: Strategy, Scale, Success
In 2024, a mid-sized beauty brand based in Austin, Texas was facing a serious plateau on 
Amazon. Despite having quality products and an in-demand niche, their sales were stuck, ACOS 
was climbing, and their listings were buried under better-optimized competitors. That’s when 
they turned to SpectrumBPO Ecommerce Growth Agency in Richardson, a team well known for
their comprehensive approach to Amazon growth. The amazon ppc agency team flagged 
wasted spend on auto campaigns and poor match-type strategy.
This case study outlines how SpectrumBPO — a full service ecommerce agency — helped this 
struggling brand evolve from stagnant to soaring, using a results-driven strategy focused on 
visibility, conversion, and smart scaling.
The Challenge: Great Products, Poor Visibility
The brand came to SpectrumBPO with five hero SKUs in the skincare niche. While they had 
decent reviews and had previously run ads, they were not optimized for Amazon’s A9 algorithm.
Product listings lacked keyword depth, images didn’t convert, and ad spend was bleeding with 
minimal ROI.
There was no unified strategy — SEO, PPC, and listing creation were siloed, with no data 
synergy. They needed a partner who could bring it all together.
The Strategy: Unified Services Under One Roof
SpectrumBPO’s team immediately conducted a multi-dimensional audit:
 SEO Audit: Their amazon seo agency team discovered that high-converting keywords 
were missing across titles, bullets, and backends.
 PPC Deep Dive: The amazon ppc agency team flagged wasted spend on auto campaigns
and poor match-type strategy.
 Listing Optimization: Designers and copywriters worked with account managers to 
develop scroll-stopping A+ content and fresh image sets focused on buyer psychology.
 Every keyword added by the SEO team was also fed into PPC campaigns. A/B tests on main 
images influenced headline ad creatives. It was one team, one dashboard, and one goal: scale 
profitably.
The Execution: Smart Scaling and Real Growth
After implementing the new listings and keyword strategy, the brand’s organic rank started 
improving within 3 weeks. Meanwhile, the PPC team restructured campaigns into tiered funnels
— top-of-funnel discovery, mid-funnel retargeting, and bottom-funnel branded defense — 
leading to a 32% drop in ACOS within 45 days.
With listings now ranking for high-volume terms and converting at a higher rate (up 18%), the 
client gave the green light to expand into Amazon UK and Canada, guided again by 
SpectrumBPO’s international selling specialists. What made the difference? SpectrumBPO 
operates as a full service ecommerce agency — so instead of managing each aspect separately,
all services were synchronized for compounding results.
The Results: From Stalled to Scaling
In just 90 days, the brand saw:
 Revenue increase by 64%
 ACOS reduced from 39% to 21%
 Top 3 ranking for 7 high-converting keywords
 Successful expansion into 2 new marketplaces
 Streamlined reporting and communication through a single account manager
Why SpectrumBPO?
This transformation didn’t happen by accident. It was made possible by a team of over 400+ in-
house ecommerce professionals, specializing in everything from keyword science to creative 
branding. With a deep bench of Amazon-trained experts, SpectrumBPO is uniquely positioned 
to serve growing sellers who need more than just another “ad manager” or “copywriter.” They 
need a complete Amazon growth partner.
When your brand is ready to move past DIY fixes and disjointed freelancers, consider 
SpectrumBPO — a true full service ecommerce agency that blends strategy, scale, and long-
term success.
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