EZlytix Law Firms Analytics Brochure
                     As a Law Firm Owner, 
Do You Struggle With.. Data Driven Results 
Managing Practice Profitability Drive Performance
Pricing Pressure Improve Client Flow
Boosting Returns on Marketing Investment Increase Profitability 
Winning New Business
Measuring Performance & 
Utilization Rate
Law Firms: 
Grow and Compete using Data Analytics
EZlytix.com +1 855 411 1717 [email protected]
6600 Chase Oaks Boulevard, Suite 150,  Plano Texas 75023
Why Data Analytics is Essential For Your Law Firm? 
The practice of law is all about facts and reasoning. Both small and large firms can utilize 
this valuable information to make crucial decisions about their law practices.
Gain an edge over the competition by utilizing data to support better decision-making
Allows to significantly reduce the time spent on projects and to gain better insights.
Analytical data help lawyers more eectively target their desired client base
Create content pertaining to the practice areas
Monitor the eectiveness of marketing campaigns
Identify patterns and trends 
EZlytix Data Analytics Solution for Lawyers & Law Firms provides instant-on, intuitive 
access to your firm's most important business metrics.
With EZlytix You Can…
Increase Practice Profitability by focusing on profitable matters
Measure performance of every sta role in your firm
Understand your audience and market eectively
Manage business generated by attorney
Analyze Billable Vs Flat Fee Matters profitability
Map and Track your referral source
Measure Consultation call to Closure 
Understand your online ad-word spend
Pro-actively manage/collect outstanding fees
Analyze Revenue and Billable hours by Employee
Analyzing the lead source and matter type conversion rates
Understanding how users interact with your website
Identifying what percentage of your website trac converts to paying clients
Identifying the most eective and profitable marketing channels
EZlytix Benefits 
Accelerated Business Outcomes Operational Insights
Fixed Predictable Cost Subscription Based Model 
Legal Practice Billing 
Analysis Analysis
Matters Overview Outstanding Fees By Practice Area Outstanding Fees Over The Period
Balance Amount Period Invoice Paid Balance Amount
Amount Amount
129 $334.93 K $8.85 K $15.22 K $17,500 - Jan,19 $4,384.29 $2,409.55 $1,974.74
$15,000 - Feb,19 $2,414.00 $22.00 $2,392.00
Mar,19 $2,721.75 $0.00 $2,721.75
$12,500 -
No of Locations Billable Revenue Non Billable Revenue Expenses Apr,19 $4,822.00 $0.00 $4,822.00
$10,000 - May,19 $2,473.80 $560.50 $1,913.30
$7,500 - Jun,19 $1,305.55 $200.00 $1,105.55
$1,796.14
Revenue YoY Comparison Jul,19 $2,008.38 $212.24$5,000 -
Aug,19 $3,837.49 $113.90 $3,723.59
Revenue - 2017 Revenue - 2018 Revenue - 2019 Revenue - 2020 $2,000 - Sep,19 $18,414.79 $7,912.80 $10,501.99
$250,000- $0 - Oct,19 $15,445.25 $2,547.87 $12,897.38
$225,000- n ip te ss nt g ilya e n Nov,19 $9,117.57
$8,801.21
tio sh
$316.36
a n ob n
e i m
r si m nn a
$200,000- tig ia P u nt la F Dec,19 $10,369.20 $4,330.14 $6,039.06Li d B i
ua
r o Pp te
 
p a Jan,20 $66.95 $35.62 $31,33$175,000- G  A st
m E $77,381.02 $18,660.98 $58,720.04
$150,000- Li
te
Ad
 
$125,000-
Practice Area
$100,000-
$75,000-
Revenue and Billed Hours By Employees Top Average Fees Per Client
$50,000-
$25,000- Avg Fees
Revenue Mean (Revenue)-2 Bill Hours Mean (Bill Hours)-2
$0-
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Fred Velarde
Months Robert Meshew
Eran Mizrahi
Leigh Petterson
Revenue Per Matter Revenue By Practice Area Carrie Smith
Matter # Client Name Open Date
Jeff Struble
Close Date Revenue 23%
André Graves
1 0 2 9 . 0 0 0 0 2 Christopher May Chuck Albrecht10/08/2019 $200.00
1 0 4 9 . 0 0 0 0 2 Pam O'Hara 06/24/2019 $919.05 9% Vincent Damiano
1 1 0 5 . 0 0 0 0 2 Michael Scannella 09/20/2019 $1,134.00 John Kjeldaas
1 1 0 7 . 0 0 0 0 2 Christopher Lugovsky 01/07/2019 $500.00 Rachel Dorsey
Anthony Gonzalez
1 1 4 9 . 0 0 0 0 2 Sacha Leonard 03/19/2019 $39.30 5% Juan Silva
1 1 5 5 . 0 0 0 0 2 Vincent Damiano 03/18/2019 $2,507.95 2% Michael Scannella
1 1 8 0 . 0 0 0 0 2 John Kjeldaas 03/26/2019 $6,664.86
1% Christopher Lugovsky
1 2 0 2 . 0 0 0 0 1 Rachel Dorsey 01/07/2019 05/28/2019 $1,732.27
1% Kristin Kulp
1 2 0 2 . 0 0 0 0 2 Juan Silva Mario Dumindin05/21/2019 $2,057.63
1 2 0 3 . 0 0 0 0 1 Erika Savage 01/08/2019 03/08/2019 $2,503.00 28% 0% Myles McCormick
1 2 0 6 . 0 0 0 0 1 Simon Cowell 01/14/2019 $2,460.14 Linda Tawil
1 2 0 8 . 0 0 0 0 1 Mario Dumindin 01/14/2019 08/08/2019 $1,258.55 Stephen Budd Christopher May
1 2 1 0 . 0 0 0 0 1 Myles McCormick 01/14/2019 $1,500.30 Pam O'Hara
1 2 1 1 . 0 0 0 0 1 Linda Tawil 31%01/16/2019 $1,870.00
Thomas Huemmer
1 2 1 3 . 0 0 0 0 1 Thomas Huemmer 01/16/2019 $1,859.75
Probate Litigation Guardianship Estate Planning Business Family N/A Sacha LeonardMichael Rego
1 /129 Ad Litem Appointment Real Estate Erika Savage
Simon Cowell
$0 $100,000 0 250 500 750
$0 $1,000 $2,000 $3,000 $4,000
Avg Fees
EZlytix Sample KPIs 
Revenue/Billable Hours Per Employee Revenue Year Over Year Comparison
Revenue Per Matter Outstanding Fees by Practice Area
Revenue Per Practice Area Billed Hours by Attorneys
Revenue by Attorneys Top Average Fees Per Client
EZlytix.com +1 855 411 1717
Revenue
Balance Amount
Employee
Real Estate
Client
Client Intake and Marketing 
CRM Analysis Insights
Reset Go
Lead Source Conversion Rate Matter Type Conversion Rate Google-Overview
100 Year
75 2020 6,341 5,701 00:00:51 1.43
Probate (Will) 2019
50 Sessions Total Visitors Ave Session Duration Pages/ Session2018
25 2017Estate Planning
2016
0
Business Google-New Versus Returning Visitor Percent
30 Month
20 Litigation January
User Count Session Count
February
Returning Returning
10 Administration (No Will) March Visitor: 7% Visitor: 11%
0 April
Unassigned May
300
200 Guardianship Month
Ad Litem Appointment
100
Real Estate Business
0 Education
Administration (Beneficia...) Election Law New New
Election Visitor: Visitor: 
Family 93% 89%
Source
Small Estate Affidavit
CMANAGE
Google-Sessions By Day And Hour Heat Grid
0 10 20 30 40 50
Lead Source Conversion Rate Sunday
Reset Go
Monday
Attorney Business Generation Tuesday
Wednesday
$0.00 $115,097.15
Thursday
Q1 Q2 Q3 Q4 Friday
Saturday
100k
75k Hour
50k Google-New Vs Returning Visitors Over Time
25k 100
75
50
0
25
0
100
75
50
25
0
Attorney Attorney Attorney Attorney 500
250
0
150
100
50
0
5
2.5
0
100
75
50
25
0
11/15/2019 11/30/2019 12/15/2019 12/30/2019 01/14/2020 01/29/2020
Date
User Type: Equal New Visitor Equal Returning Visitor
Outstanding Fees by Clients New Clients Through Referrals 
Lead Source Conversion Rate Client Retention Rate 
Matter Type Conversion Rate Website - New Versus Returning 
Attorney New Business Generation Visitor Percentage 
SEO Placement
And many more…
[email protected]
Revenue Total Matters Conversion Rate %
Hired Count
Google
Eran Mizrahi
Unassigned
website:www.Parvinl...
André Graves
Other Professional
Other
Anthony Gonzalez
Dallas Bar Association
Personal
Kristin Kulp
CLC/Legal Benefits Plan
Previous Clients
Stephen Budd
LegalZoom
State Bar of Texas
Eran Mizrahi
Website:www.Lawy...
Billboard
André Graves
Attomey Website
Other Parvin Law Client
Anthony Gonzalez
Event-In Person
ARAG
Kristin Kulp
Linkedn
Stephen Budd
Matter Type
Eran Mizrahi
André Graves
Anthony Gonzalez
Kristin Kulp
Stephen Budd
Eran Mizrahi
André Graves
Anthony Gonzalez
Kristin Kulp
Stephen Budd
Bounce Rate Pages / Session Pageviews Avg. Session Duration Users Sessions Day of Week Name
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
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