Digital Marketing
                     Digital Marketing Services in Kuwait
What is Digital Marketing and the 12 Must-Know Components of Digital Marketing?
What is digital marketing?
Digital Marketing Essentially, marketing is digital if it involves digital communication. It is the 
act of using the Internet and other forms of digital communication such as websites, social 
media, search engines, and email to facilitate a brand's connection with potential customers, in 
conjunction with its online marketing strategy, to advertise and sell products and services. Use 
the channels of digital marketing to get your message across to potential customers and make the
right offer at the right time and place.
Want to understand and learn Digital Marketing? This article will provide the latest and most 
comprehensive industry guide for those students, digital marketing practitioners or business 
owners who are interested in digital marketing, who want to take digital marketing courses, want
to master digital marketing tools, and plan to acquire digital marketing strategies.
Today, consumers rely heavily on digital means such as websites or online media to research 
products. Digital marketing allows brands and products to appear when consumers use social 
media to read news, browse blogs or search for product information, allowing consumers to 
communicate with companies online in real time, learn more about products and services, and 
cultivate brand familiarity. Spend.
To realize the true potential of digital marketing, marketers must dig deep into today's vast and 
complex sales funnel to discover strategies that can make a difference. Digital marketing is a 
method for gathering data on potential customers in real time and creating effective interactions 
with repeat customers. By engaging customers in the digital environment, businesses build brand
awareness, position themselves as industry opinion leaders, and place their business at the 
forefront of the Internet when customers are ready to buy.
A digital marketing specialist is a multi-skilled professional responsible for promoting a business
or product online using all available digital marketing channels.
They need to have a good understanding of all digital marketing disciplines and tools. Digital 
marketing job responsibilities include:
 Design, implement and monitor SEO campaigns
 Analyze and optimize PPC campaigns
 Oversee content marketing campaigns
 Leverage social media networks (traffic, popularity and sales)
 Coordinate or manage other members of the digital marketing team
 Coordinate all online activities
 Set goals and analyze the performance of all digital marketing channels
The difference between a digital marketing specialist, SEO specialist, or PPC specialist is that a 
digital marketing specialist needs to be an expert in multiple fields and have a broad 
understanding of how digital marketing works in general, not just a single discipline
Components of Digital Marketing
Pay Per Click Advertising Pay per Click (PPC)
Paid search or pay-per-click advertising (PPC) typically refers to sponsored ad results at the top 
or side of a Search Engine Results Page (SERP). These ads charge businesses for each click and 
customize the ad settings so that the ad appears when a user searches for specific keywords. 
These ads are very effective because they rely on data gleaned from an individual's online 
behavior and increase website traffic by serving relevant ads to the right people at the right time. 
These ads can also be remarketed, meaning that based on customer behavior, marketing 
automation tools can create unique, personalized ads across platforms. PPC channels include:
Google Search Engine Ads: It allows paying for placement at the top of Google keyword 
rankings at a price per click link.
Facebook Paid Ads: Businesses can pay to customize videos, image posts or slideshows, and 
Facebook will post them to the feed of people who match your business’s audience.
Twitter Paid Ads: Businesses can pay to place a series of posts or ads into a specific audience's 
feed, all dedicated to achieving a specific goal for the business. This goal could be website 
traffic, more Twitter followers, tweet engagement, or even app downloads.
LinkedIn Sponsored Messages: Here, businesses pay to send messages directly to specific 
LinkedIn users based on their industry and profile.
With sponsored content, a business as a brand pays another company or entity to create and 
promote content that showcases the brand or service in a certain way. One popular type of 
sponsored content is influencer marketing. With this type of sponsored content, an influencer in 
the sponsored brand's industry publishes a post or video related to the company on social media. 
Another type of sponsored content can be a blog post or article written to highlight a certain 
topic, service or brand, also known as advertorials.

Content Marketing Content Marketing
Effective content marketing is used to guide or motivate consumers looking for information. 
When the corporate website provides content relevant to the audience, it can ensure that the 
business becomes an industry opinion leader and a trusted source of information, thereby 
reducing the possibility of losing customers in static pages in other marketing efforts. In the age 
of the self-directed buyer, content marketing gets three times as many leads as paid search 
advertising, so the extra effort is worth it. Channels that come into play in a content marketing 
strategy include:
Blog Posts: Writing and publishing articles on a company blog can help showcase industry 
expertise and generate organic search traffic for your business. This ultimately gives businesses 
more opportunities to convert website visitors into leads for their sales force.
E-books and white papers: E-books, white papers, and similar long-form content can help 
further guide website visitors. It also allows businesses to capture reader contact information, 
generating leads for the company and driving people into the buying process.
Infographics: Use pictures or charts to display visual content such as content or advertisements, 
which can help website visitors generate a visual concept of the brand.
Inbound Marketing Inbound Marketing:
Inbound marketing refers to the marketing method that strengthens every experience link of 
customers in the digital marketing platform of the enterprise. Businesses can use each of the 
digital marketing tactics listed above throughout their inbound marketing strategy to enhance the 
customer experience and stimulate their desire to buy. Here are some classic examples of 
inbound marketing versus traditional marketing:
Blogs & Pop-Ups
Video Marketing & Commercials
Email Subscription System and Auto mail
Email Marketing Email Marketing
For more than two decades, email has remained the fastest and most direct way to connect 
critical information to customers. Today, successful email marketing campaigns must be 
engaging, relevant, informative and interesting so as not to get buried in customers' inboxes. To 
be successful, marketing emails should meet five core attributes. They must be trustworthy, 
highly relevant, interactive, coordinated across channels and strategic. The types of emails sent 
include:
Blog newsletter subscription.
Send follow-up emails to website visitors who downloaded something.
Welcome page email.
Email promotions for customers with a history of purchases.
Prompt or campaign emails for customer nurturing.
Mobile Marketing Mobile Marketing

Mobile marketing focuses on mobile applications reaching specific audiences on smartphones, 
feature phones, tablets or any other relevant wearable device. Mobile devices are in our pockets, 
by our beds, and constantly checked throughout the day. This makes mobile marketing so 
important that two-thirds of consumers surveyed can recall a specific brand they saw on a mobile
device in the last week. But it's also pretty subtle given the privacy of mobile devices. SMS, 
MMS, and in-app marketing are all options for reaching customers across devices, but beyond 
that, businesses must also consider using other digital marketing channels to coordinate 
marketing efforts.
Marketing Automation Marketing Automation
Marketing automation is an indispensable platform that ties all digital marketing tools and 
strategies together. Without it, the campaign will look like an unfinished puzzle, missing a 
critical piece. Marketing automation software simplifies and automates marketing tasks and 
workflows, measures results, and calculates the return on investment (ROI) of digital marketing 
campaigns to grow revenue faster. Marketing automation can help businesses gain insight into 
which programs are working and which aren’t, and it will provide metrics that allow companies 
to fine-tune their digital marketing strategies.
Automated Email Newsletters: Email automation doesn’t just allow sending emails to 
subscribers automatically. It can also narrow and expand your contact list as needed, controlling 
newsletters to only go to people who want to see them in their inboxes.
Automate social media posts: If you want to increase your organization's presence on social 
networks, you need to post frequently. Social media scheduling tools plan content and posting 
times in advance, and link to corporate social media channels for automatic posting. Marketing 
teams can spend more time focusing on content strategy.
Lead nurturing workflow: Generating leads and converting those leads into customers can be a 
lengthy process. Automate the process with a bot chat system, or by sending prospects specific 
emails and content (such as when they download and open an eBook) that meet certain criteria.
Campaign Tracking and Reporting: Marketing campaigns can include a large number of different
contacts, emails, content, web pages, phone calls, and more. Marketing automation can help you 
sort everything you do by the campaign it serves, and then track the performance of that 
campaign based on how all those components are progressing over time.
Affiliate Marketing Affiliate Marketing
Affiliate Marketing This is an advertisement based on the effect of the site group. Companies can
get commissions by letting others promote their products or services on affiliate websites or 
affiliate platforms. Affiliate marketing channels include:
Google Ads with Google Adsense advertising channel
Host video ads through the YouTube Partner Program.
Post affiliate links from social media accounts
Online PR Online PR Online PR is the practice of securing online coverage through digital 
publications, blogs, and other content-based websites. It's a lot like traditional PR, but in an 
online space. Channels you can use to maximize your PR efforts include: Reach out to journalists
via social media: For example, talking to journalists on Twitter is a great way to build 
relationships with the media, creating press opportunities for companies. Online Reviews of 
Your Company: When someone reviews a company online, good company reviews help brands 
send a strong message to protect their reputation. When there is a negative review, a sincere and 
effective official reply can also improve the customer's favor and trust.