What is Amazon Backend keywords 
                     What Is Amazon 
Backend Keyword? 
How To Use Search 
Terms For SEO?
What Is Amazon Backend 
Keyword? How To Use Search 
Terms For SEO?
What Is Amazon Backend 
Keyword? How To Use Search 
Terms For SEO?
Amazon Backend 
Amazon backeKnde kyewywoorrdds iss an area designed for 
Amazon sellers from SEO point of view. Here you can 
add additional 255 characters to target keywords and 
search terms your audience search on Amazon.
It is hidden to the visitors on the listing page but visible to 
the Amazon bot (alogirthm) who reads and index it.
Benefits of Backend Search 
Terms
Get Your Listing Indexed Faster For 
Major Key Terms
As explained, Amazon A9 algorithm reads the search 
terms content. So, it gives you an opportunity to get 
your listing keywords indexed quickly.
Additional Space to Add Uncovered 
Words
Amazon has a limited space for titles, bullet points, and 
description (2000 characters). Sometimes, you need to 
compromise with few words to fit the characters limit. 
Amazon backend search terms helps you associate the 
remaining words to your listing.
Gain More Visibility
Adding major keywords to search terms area will signal 
A9 algorithm regarding your target audience. Your 
listing will be visible on exact and broad match 
keyphrases on the Amazons search page.
Amazon Rules For 
Backend Search Terms
• You can add up to 255 characters in the search 
terms.
• You should not repeat a word in limited character set.
• Avoid adding your brand name..
• Do not use competitor’s brand name and ASINs.
• Use spaces to separate words
• Avoid use of subjective words like cheapest, on sale, 
best, and amazing etc.
• Amazon algorithm does not read supporting words 
like a, an, or, for etc. So, better not to use them to get 
more space for other words.
• Avoid misspellings. Amazon smart search algorithm 
feeds best search results to customers who mistype a 
spelling.
• Avoid temporary words like month, date, year, and 
brand new etc.
Best Practice to Write 
Backend Keywords In Search 
TBeeforrme wse proceed the best ways to prepare backend 
words. Have a look to the image, a good example of 
using “search terms” effectively. All are matching the 
product features and attributes. This is an ideal way of 
writing search terms as per Amazon standards. Now lets 
proceed, how to prepare such content for your product.
Do Keyword Research and Find Out 
Frequent Words
As explained, this section is intended to give your ASIN 
more visibility. So, plan the best content to boost your 
SEO efforts. Use Amazon search as a tool to prepare a 
list of user generated keywords queries. Type your 
product name and Amazon will show you list of queries 
users searches to find your product.
Other languages
Think of second most popular language in your 
marketplace. Translate the target words and add them to 
backend search terms. For e.g. Spanish is one of the 
major speaking languages in USA. 
How To Add Content To 
Backend Keywords?
Step 
L1ogin to seller central. Go to Inventory>Manage Inventory
Step 
2
Click “Edit” button on the listing you want to add backend 
keywords.
Step 
2
Click “Edit” button on the listing you want to add backend 
keywords.
Step 
3Open Keywords section on the edit page. Open the 
keywords section.
Put the keywords 
in the “Search 
Terms” input field. 
You are done.
FOR MORE INFORMATION VISIT 
SITE
www.fbafbm.co
m
THANK YOU!