Amazon PPC optimization strategy 2022
                     Amazon PPC 
Optimization 
Strategy 
2022
Amazon Pay Per Click
Amazon PPC is a service offered by Amazon to sellers for 
product promotion on Amazon website. It helps sellers to run 
ads on Amazon search pages and product pages to reach to 
the target audience. This way new sellers and competitors 
get visibility against the top organically ranked sellers.
Benefits of Amazon 
PPC
1 Get Visibility On Top Of Amazon Search 
. PAamgazeon uses A9 algorithm to list products on search pages. It is 
not possible for a new seller to rank the product on top search 
page quickly. You need to have good reviews, rating, authority, 
and better conversion rate for achieving rankings
With Amazon Pay Per Click, you can reach to top Amazon search 
page. Your listing will be visible to customers as a sponsored 
product. This way you can get visibility to the right audience 
interested in your product.
2. Pay Per 
ACmliaczkon will charge you when a customer will click your product 
ad. There is no cost for impression. So, you should do it. You will 
get new visitors on a brand new listing page and can convert them 
through effective content copy and images pack.
Amazon PPC Optimization 
Strategy 2022
Keyword 
TRhees periamracryh step to Amazon Sponsored product ad optimization 
is product ad creation. For that purpose, you will need to do 
keyword research.
Use Keyword research tools and prepare a list of keywords. 
Prepare keywords in two segment,one high volume and high 
competitive keywords and one good volume and low competition 
keywords.
Reverse ASIN Keyword 
BRefosre ayoruc hmake campaign, you should spy your competition. 
Copy your competitor’s ASIN and search it on Sonar-Tool. It will 
feed you competitor’s both organic and PPC keywords. It will be 
an add-on for you to understand from which keywords they 
making sales.
Make Beta 
CRuanm a pbeataig cnamspaign for a week. Prefer one automated campaign 
and one manual campaign together. Keep daily budget between 
$20-30. Go with Amazon suggested bids for automated campaign.
Sort Best Performing 
OKnecyew thoe rcdamspaign completed a week period, check keywords 
performance. Prepare a list of good performing keywords receiving 
good clicks and sales. Increase the bid of top conversion 
keywords by 10-15%.
At the same time, either pause the poor performing keywords or 
low down the bids by 50%. Also, check the negative words in the 
list where Amazon is displaying the ads. Put the terms into 
negative keywords and save your money from being waste on 
irrelevant search terms.
Monitor Your Campaign And Analyze 
ITthe key part to Amazon PPC optimization strategy is monitoring. 
Once you created a sponsored campaign, you should start 
analyzing it. The campaign manager provides you in-depth 
analytics on everyday, week, month, year, and custom time 
period range. Do monitor keywords performance and make 
changes to PPC bids as required.
Tips To Increase Sponsored 
Ads Click Through Rate (CTR)
Main Image of The 
PLirkoe dGuoocgtle, Amazon does not allow custom image or title for 
sponsored ads. It will display the product’s main image and title to 
the audience on the search page.So, you should use a 
compelling HD picture as main image. The picture should be 
clear and should appeal the visitor to click the ad.
Throw A Sweet 
YDoeua alnd your competitors both are running pay per click 
campaign. So, you need to come up with a new idea for more 
visitor on your listing page.
Run a coupon code or discount deal while doing Amazon PPC. 
Amazon will display the deal on the search page along with 
product ad copy. This will help you improve click through rate.
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