What is Email Marketing | FirstDigAdd 
                     What Is Email Marketing ?
● Email marketing is simply say that sending a message, to a group of people or 
single, using email.
● Email marketing services play a very vital role in digital marketing for 
advertising and investing.
● Email marketing example – eBooks , A webinar, white paper or book studies
•Type Of Email Marketing
● Transaction Email — Transaction email is an automated message sent to the 
subscriber depending on its action on a particular website and application.
● Direct Email — Direct mail is mail that directly sends to your customer a wide 
variety of marketing materials, including brochures, catalogs,
Types of Email Marketing Campaign
1.An Acquisition Campaign -  Creating Awareness and desire amongst a target  
market unfamiliar with your offering.
2.A Retention Campaign -  For keeping in touch with existing customers  or 
qualified customer by using Email Marketing.                  
Benefits of Email Marketing
1.Global Reach                                               4 . Lower Cost
2.Trackable and measurable result              5 . Personalization
3. Social currency                                          6 . Improve conversation Rate
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