Search Engine optimization services | First DigiAdd
                      SEARCH ENGINE OPTIMIZATION (SEO)
SEO stands for program Optimization, which is that the practice of 
accelerating the number and quality of traffic to your website 
through organic program results.
HOW SEARCH ENGINE WORKS..?
SEO stands for program optimization, which may be a digital marketing strategy 
that focuses on your website's presence in search results on search engines like 
Google. once you understand how SEO works.
▪CRAWLING : Process of fetching all the online pages linked to an internet 
site through a software called crawler.
INDEXING : after crawling is completed , google stores the knowledge of the 
page in his database.
▪PROCESSING : a search request comes, the search engine processes it, 
compares the search string in the search request with the indexed pages in the 
database.
▪CALCULATING RELEVANCY : it's likely that quite one page contains the search 
string, therefore the program starts calculating the relevancy of every of the 
pages in its index to the search string.
▪RETRIEVING RESULTS : The last step in search engine activities is retrieving the 
best matched results. Basically, it's nothing quite simply displaying 
them within the browser.
   
  ELEMENTS OF SEO 
•  On-page SEO is that 
the practice of optimizing 
individual sites so as to rank 
higher and earn more 
relevant traffic in search 
engines.
• Off-Page SEO refers to all or 
any of the activities that you 
simply et al. do faraway 
from your website to 
boost the ranking of a page 
with search engines.
TYPES OF SEO
▪  WHITE HAT SEO
▪  BLACK HAT SEO
▪  GRAY HAT SEO 
White hat SEO refers to the utilization of techniques and 
methods that focus on a person's audience against an 
enquiry engine.
Black hat SEO refers to techniques and methods want to get 
higher search rankings, and breaking program rules.
Grey hat SEO Such methods are still pretty risky because you never 
know when Google will plan to clamp down on them.
Keyword Stuffing and SEO
• Google has become very smart. It understands text. It 
understands context. In order to face an opportunity within 
the search engines, you would like to write down awesome 
texts that show your authority on a particular subject. Content 
stuffed with keywords does not rank anymore. Google hates that 
and your users hate that.
Choose 
𝐅𝐢𝐫𝐬𝐭 𝐃𝐢𝐠𝐢𝐀𝐝𝐝! for your business..
• First DigiAdd LLP
• Cosmos Society, 
   Magarpatta City,
   Hadapsar, Pune. 411028
• +91 82-08-368766
• +91 96-04-298989
• www.firstdigiadd.com
• www.firstdigiadd.in
• Email: [email protected]