Convert Website Visitors Into Paying Customers
                     Convert Website 
Visitors Into Paying 
Customers
https://flyerfunnel.com/
As the number of people visiting 
your website increases, you want 
to convert those people as clients.
Below are five tried and 
true methods of 
converting those who 
peruse into those who pay.
1. Demonstrate how your product is ideal
The idea is to convince your visitor that they do not need to continue looking at other sites; 
your site has it all, and your product is exactly what they need.
Remember: The goal is to show your visitors that they need you. Make your visitors feel like 
you are addressing them and not just bragging about yourself. For example, instead of listing 
testimonials, try describing various situations and how you helped the client. You want the 
client to recognize him/ herself in the scenarios.
2. Utilize home page sign ups
The more convenient your contact information, the more likely your visitors are to actually use 
it. Many people only view a site once, so grab their attention early on and start the relationship 
right away.
Remember: Many people are wary of new relationships, even if it is a simple web presence. 
By circulating a weekly or monthly newsletter/ezine, you can maintain contact without seeming 
overly pushy.
3. Immediate gratification goes a long way
Give your visitors something they can use immediately. Whether this is a free gift incentive, a 
fantastic Top 10 List, or downloadable forms, provide every visitor with a takeaway resource.
Remember: Don’t forget to put your name on these documents! Publicizing yourself, your 
site, and your product is vital. Every pdf or downloadable document your visitors print is one 
more piece of advertising.
4. Create a sense of personal commitment
If you portray yourself as invested, your visitors are more likely to think you are invested in 
them. Be direct. Make it personal. Above all, make it crystal clear that you can help solve 
their problems.
Remember: Position yourself as an invaluable resource and make your contact information 
accessible and easy to locate. This brings you one step closer to gaining a new client.
5. Quality is obvious
When it comes to your actual website, you get what you pay for. While it 
may seem expensive in the beginning, think about how much money will 
be generated from a professional website.
Remember: Website maintenance is extremely involved. Not only does 
the content have to be exact, the design, development and usability must 
be exceptional. It is usually beneficial to contract with a designer who can 
transform your product ideas into a credible and professional website.
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