food contract manufacturing | food manufacturing industry
                     THE UK MARKET RETAIL STORE VISIT BY THE FOOD 
RESEARCH LAB Asda, Milton Keynes, UK. 
4TH OCTOBER 2022 
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AGENDA
To understand the product availability in 
the UK Supermarkets, especially at 
Asda’s.  
BACKGROUND
Asda is one of the largest UK groceries by 
market share, with 14.7% in the 
supermarket sector after Tesco & 
Sainsbury's. Asda is seeking to overtake 
Sainsbury as the UK's second-largest 
grocery supermarket.
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SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
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Brand Observed Company overview: 
Rowntree’s is among the most favoutite products of the nation, of 
which Fruit Pastilles are sold more than other fruit-based 
confectioneries on the UK. Our products are relished by more than 
15 million people every year. Out Fruit gums recipe has been 
modified for vegans for a greater inclusivity.   
Target Product Category :   Gummies
Name of the Product : Rowntree's
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NUMBER OF PRODUCTS: 2 
• Rowntree's Fruit Gums 
 
• Rowntree's Fruit Gums Vegan 
Friendly Sweets Tube 
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Nutritional Information 
Per 100g 
Energy: 332kcal 
Fat: 0.1g 
Carbohydrates: 81.7g 
Fruit and plant concentrate: Sugars: 46.0g 
Apple, Blackcurrant, Orange, Protein: 0.1g 
Lime, Strawberry, Lemon  Salt: 0.53g 
Serving size: 
150g
Servings per pack:  8
Gelling agent: 
Gum Arabic
Sweetener: Glucose 
Syrup, Sugar
Primary Ingredient:: 
Glucose Syrup, Sugar, Starch, Gum Arabic, Acids 
(Malic Acid, Citric Acid, Lactic Acid, Acetic Acid), 
Concentrated Fruit Juice (1%) (Apple, 
Blackcurrant, Orange, Lime, Strawberry, Lemon), 
Coating agent: 
Acidity Regulator (Trisodium Citrate), 
Carnauba wax
Flavourings, Colours (Anthocyanins, Copper 
Complexes of Chlorophyllins, Beta-Carotene, 
Curcumin), Glazing Agent (Carnauba Wax) 
07
Nutritional Information 
Per 100g 
Energy: 331kcal 
Fat: 0.1g 
Carbohydrates: 81.6g 
Fruit and plant concentrate: Sugars: 46.5g 
Apple, Blackcurrant, Orange, Protein: 0.1g 
Lime, Strawberry, Lemon  Salt: 0.28g 
Serving size: 
43.5 Servings per pack:  2
Gelling agent: 
Gum Arabic Sweetener: Glucose 
Syrup, Sugar
Primary Ingredient:: 
Glucose Syrup, Sugar, Starch, Acids (Malic Acid, 
Citric Acid, Lactic Acid, Acetic Acid), Gum Arabic, 
Concentrated Fruit Juice (1%) (Apple, 
Blackcurrant, Orange, Lime, Strawberry, Lemon), 
Coating agent: 
Acidity Regulator (Trisodium Citrate), 
Carnauba wax
Flavourings, Colours (Anthocyanins, Copper 
Complexes of Chlorophyllins, Beta-Carotene, 
Curcumin), Glazing Agent (Carnauba Wax)
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Food Research Lab, a constituent unit og Guires, assists food 
manufacturers with food product development. We have a team of 
food scientists and technologists who analyze market trends and gain 
consumer insights from consumer market research, which help food 
businesses make informed decisions and develop exciting food 
products. Moreover, the products are thoroughly tested for sensory 
profile, shelf life and are evaluated for whether the products comply 
with the regulations. This step-by-step approach ensures the products 
are highly successful in today’s highly competitive market.   
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Contact Us
UNITED KINGDOM
+44- 161 818 
4656
INDIA
+91 9566299022
EMAIL
[email protected]
WEBSITE
www.foodresearchlab.com
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