food product development ideas
                     THE UK MARKET RETAIL STORE VISIT BY FRL 
TESCO, GREAT BRITAIN, UK. 
4TH OCTOBER 2022
01
AGENDA
To understand the product availability in 
the UK Supermarkets especially in the 
Tesco.  
BACKGROUND
Fulfil was founded by Niall McGrath and 
Tom Gannon in 2016 with a mission to 
fuel life in a wonderful way by offering 
nutritious snacks that make it easy and 
enjoyable to live and snack more 
healthily. 
02
SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
04
Brand Observed Company overview: 
Fulfil was founded by Niall McGrath and Tom 
Gannon in 2016 with a  mission to fuel life in a 
wonderful way by offering nutritious snacks that 
make it easy and enjoyable to live and snack 
more healthily. 
Target Product Category : Protein Bars 
Name of the Product : Fulfill protein bars 
05
NUMBER OF FLAVORS 
There Are 13 Flavours 
• Dark Chocolate  
• White Chocolate Peanut And Caramel  
• Chocolate Salted Caramel  
• Chocolate Peanut And Caramel 
• Chocolate Caramel 
• Crispy Chocolate Caramel  
• Chocolate Caramel And Cookie Dough 
• Chocolate Brownie 
• Chocolate Hazelnut Whip 
• White Chocolate And Cookie Dough 
• Milk Chocolate And Mint 
• Chocolate Peanut Butter 
• Crispy Chocolate Peanut
06
NUMBER OF LAYERS
SINGLE LAYERS
Item per serving weight : 55g 
Suitable for: Vegetarian
Country of Manufacturer: United Kingdom 
Features: GMO Free 
Activity: Boxing, Body Building, CrossFit, 
Fitness, Gym & Training, Weightlifting 
07
Dark Chocolate Coating Surrounds A Soft, 
Silky Salted Caramel Centre Topped With A 
Layer Of Crunchy Crispies., Soya Crispies, Major Ingredients: 
Claims: No Added Sugar Dark Chocolate With Sweetener, 
vitamin and protein bars, NON-GMO, Milk Protein, Humectant, Caramel Flavor 
gluten free Layer(10%), Soya Crisps (Soya Protein ) (7.3%) , 
Soluble Corn Fibre, Palm Fat, Fat Reduced Cocoa, 
Allergen: Flavourings, Salt, Vitamins
May Contain Gluten-Containing Cereals, 
Eggs, Peanuts, Nuts And Sesame Seeds. Protein :
Excessive Consumption May Produce  20.6g , 0.6gSugar Per Bar
Laxative Effects.
Vitamins: 
Vitamins C, E, B6, B12, 
Thiamin, Riboflavin, Niacin, Sweeteners Used: 
Pantothenic Acid, Folic Acid  Maltitol, Sucralose
Flavor: 
Caramel Flavour Layer (10%)
Emulsifier: 
Soya Lecithin
Humectant: 
Glycerol
Protein Source: 
Colors: Milk Protein, Soya Protein, Hydrolyzed 
Collagen
Bulking Agent: 
Whole Milk Powder Fiber Source: 
Fat: Soluble Corn Fibre
Palm Fat, Milk Fat, Cocoa Butter 08
White Chocolate Encases A Layer Of 
Caramel Mixed With Crunchy Crispies 
Surrounding A Rich Peanut Centre Major Ingredients: 
Claims: No Added Sugar White Chocolate With Sweetener 
vitamin and protein bars, NON-GMO, (30.9%), Milk Protein, Caramel Flavour Layer 
gluten free (10.9%), Collagen Hydrolysate, Soya Crispies 
(7.3%), Roasted Peanuts (5.5%), Sweeteners, 
Allergen: Soluble Corn Fibre, Flavourings, Salt, Vitamins
May Contain Gluten-Containing Cereals, 
Eggs, Nuts And Sesame Seeds. Protein :
20g, 2.1g Sugar Per Bar
Vitamins: 
Vitamins C, E, B6, B12, 
Thiamin, Riboflavin, Niacin, Sweeteners Used: 
Pantothenic Acid, Folic Acid Maltitol, Erythritol
Flavor: 
Caramel Flavour Layer
Emulsifier: 
Soya Lecithins
Humectant: 
Glycerol
Protein Source: 
Colors: Milk Protein, Humectant, Collagen 
Hydrolysate
Bulking Agent: 
Polydextrose Fiber Source: 
Fat: Soluble Corn Fibre
Cocoa Butter, Soya Oil 09
Claims: Silky Salted Caramel Centre Topped With A 
vitamin and protein bars, NON-GMO, Layer Of Crunchy Crispies. Major/ Primary Ingredients: 
gluten free Milk Protein, No Added Sugar Milk Chocolate With 
Sweetener (25%), Collagen Hydrolysate, Water, 
Allergen: Soy Crispies, Palm Fat, No Added Sugar White 
Soy, Milk And Gluten Chocolate With Sweetener, Chocolate, 
Others: 
Salt, Cocoa Mass Protein :
20g, 1.7g Of Sugar Per Bar 
Vitamins: 
Vitamins (Vitamin C (Ascorbic Acid), 
Vitamin E [Tocopheryl Acetate], Vitamin 
B6 [Pyridoxine Hydrochloride], Vitamin 
B12 [Cyanocobalamine], Thiamin [Vitamin Sweeteners Used: 
B1], Riboflavin [Vitamin B2], Niacin, Maltitol, Sucralose
Pantothenic Acid, Folic Acid),
Flavor: 
Natural Vanilla Flavouring Emulsifier: 
Soya Lecithin
Humectant: 
Glycerol
Protein Source: 
Milk Protein, Soy Protein Isolate, Hydrolyzed 
Binding Agent Collagen
Tapioca Starch, Barley Malt Extract
Bulking Agent: 
Whole Milk Powder Fiber Source: 
Fat: Isomalto-Oligosaccharide
Palm Fat, Milk Fat, Cocoa Butter 10
Claims: 
vitamin and protein bars, NON-GMO, 
gluten free Caramel Mixed With Crunchy Crispies 
Surrounding A Rich Peanut Centre All
Allergen: Major/ Primary Ingredients: 
Allergen Information Is Based On Recipe And No Added Sugar Milk Chocolate With Sweetener 
Ingredient Composition. Please Note That 28,2%, Peanuts 5,5% 
This Product Will Be Manufactured In A 
Production Facility That Is Working With A 
Big Variety Of Different Raw Materials 
Inclusive Wheat, Gluten, Milk, Egg, Soy, Nut, Protein :
Peanut And Sesame Seed Products. 20g, 2.1g Sugar Per Bar
Others: 
Salt, Cocoa Mass
Sweeteners Used: 
Vitamins: Sucralose, Erythritol
Vitamin C [Ascorbic Acid], Nicotinamide, Vitamin E 
[Tocopheryl Acetate], Calcium Pantothenate, 
Vitamin B2 [Riboflavin], Vitamin B6 [Pyridoxine 
Hydrochloride], Vitamin B1 [Thiamine 
Hydrochloride], Folic Acid, Vitamin B12 Emulsifier: 
[Cyanocobalamine]). Soya Lecithins
Flavor: 
Caramel Flavour Layer
Protein Source: 
Humectant: Milk Protein, Collagen Hydrolysate
Glycerol
Stabilizer:
Xylitol
Bulking Agent: 
Polydextrose, Skimmed Milk, Fiber Source: 
Powder Fat: Soluble Corn Fibre
Cocoa Butter, Soya Oil 11
Claims: 
vitamin and protein bars, NON-GMO, 
gluten free Milk Chocolate Crispy Coating, Creamy 
Caramel Layer And Chewy Centre. Major Ingredients: 
Allergen: No Added Sugar Milk Chocolate With Sweetener (21.8% ), 
May Contain Eggs, Cereals Containing Milk Protein, Caramel Flavoured Layer (19.1%), Soy Oil, 
Gluten, Nuts, Peanuts And Sesame. Milk Protein, Stabilizer, Skimmed Milk Powder, Flavourings, 
Excessive Consumption May Produce Emulsifiers , Hydrolysed Collagen, Humectant, Soy Crisps 
Laxative Effects. (5.5%)
Others: Protein :
Cream Powder, Fat-Reduced Cocoa,Salt, 20g, 2.0 G Sugar Per Bar
Cocoa Mass
Sweeteners Used: 
Vitamins: Maltitol, Xylitol
Vitamin C, Niacin, Vitamin E, Pantothenic Acid, 
Riboflavin, Vitamin B6, Thiamin, Folic Acid, 
Vitamin B12) Anti-Splash Agent: 
Flavor: Citric Acid Esters Of Mono- And 
Cocoa-Flavoured Soy Crisps Diglycerides Of Fatty Acids (E472c)
Emulsifier: 
Humectant: Soya Lecithin
Glycerol
Protein Source: 
Binding Agent: Milk Protein, Hydrolyzed Collagen, Soy 
Tapioca Starch Protein
Stabilizer:
Xylitol
Bulking Agent: 
Polydextrose, Skimmed Milk, Fiber Source: 
Powder Fat: Soluble Corn Fibre
Palm Fat, Milk Fat, Cocoa Butter 12
Claims: 
vitamin and protein bars, NON-GMO, Milk Chocolate Flavour And Delicious 
gluten free Caramel Creates A Healthier On-The-Go 
Snack Option Major Ingredients: 
Allergen: Vegetarian Friendly Soy Crispies, No Added Sugar Milk Chocolate With 
May Contain Eggs, Cereals Containing Sweetener 21.6%, Cocoa Butter, Whole Milk Powder, 
Gluten, Nuts, Peanuts And Sesame. Cocoa Mass, Emulsifier, Cream Flavour Layer, Palm Fat, 
Excessive Consumption May Produce Soy Protein, Cocoa Butter, Whole Milk Powder, Cocoa Mass
Laxative Effects.
Others: Protein :
Salt, Cocoa Mass 8.7g, 1.7 G Sugar Per Bar
Sweeteners Used: 
Vitamins: Maltitol, Sucralose
(Vitamin C, Niacin, Vitamin E, Pantothenic Acid, 
Riboflavin, Vitamin B6, Thiamine, Folic Acid, 
Vitamin B12)
Colors: 
Flavor: 
Caramel Flavour Layer
Emulsifier: 
Humectant: Soya Lecithins
Glycerol
Protein Source: 
Binding Agent: Soy Protein
Tapioca Starch
Stabilizer:
Xylitol
Bulking Agent: 
Polydextrose, Whole Milk Powder Fiber Source: 
Fat: Soluble Corn Fibre
Cocoa Butter, Soya Oil 13
Claims: 
vitamin and protein bars, NON-GMO, A Cookie Dough Base Topped With A Layer 
gluten free Of Crunchy Crispies, Caramel And All 
Coated In Delicious Milk Chocolate.
Major Ingredients: 
Allergen: No Added Sugar Milk Chocolate With Sweetener 21,8% , 
Allergen Information Is Based On Recipe And Milk Protein, Caramel Flavour Layer 14,5%, Collagen 
Ingredient Composition. Please Note That Hydrolysate, No Added Sugar Chocolate Drops With 
This Product Will Be Manufactured In A Sweetener 3.6%
Production Facility That Is Working With A 
Big Variety Of Different Raw Materials 
Inclusive Wheat, Gluten, Milk, Egg, Soy, Nut, Protein :
Peanut And Sesame Seed Products. 20g, 1.8g Sugar Per Bar
Others: 
Cream Powder, Fat-Reduced Cocoa, Salt, Sweeteners Used: 
Cocoa Mass Maltitol, Xylitol
Vitamins: Anti-Splash Agent: 
(Vitamin C, Niacin, Vitamin E, Pantothenic Acid, Citric Acid Esters Of Mono- And 
Riboflavin, Vitamin B6, Thiamin, Folic Acid, Diglycerides Of Fatty Acids (E472c)
Vitamin B12)
Flavor: 
Humectant: Natural Vanilla Flavouring
Glycerol
Protein Source: 
Binding Agent: Milk Protein, Hydrolyzed Collagen, Soy 
Tapioca Starch Protein
Stabilizer:
Xylitol
Bulking Agent: 
Polydextrose, Whole Milk Powder Fiber Source: 
Fat: Soluble Corn Fibre
Palm Fat, Milk Fat, Cocoa Butter 14
Claims: 
vitamin and protein bars, NON-GMO, Creamy Milk Chocolate Enrobes A Rich, 
gluten free Fudgy Centre All Topped Off With Some 
Chunky Chocolate Chips.
Major Ingredients: 
Allergen: Milk Protein, No Added Sugar Milk Chocolate With 
Please Note This Product Is Manufactured In Sweetener 17%, Gelatine Hydrolysate, Soluble Maize 
A Production Facility That Is Working With A Fibre, No Added Sugar Chocolate Drops With Sweetener 
Big Variety Of Different Raw Materials 7%
Inclusive Of Gluten, Egg, Nuts And Milk And 
Sesame Seeds. Protein :
20g, 1.1 G Sugar Per Bar
Others: Sweeteners Used: 
Salt, Cocoa Mass, Fat-Reduced Cocoa Maltitol, Sucralose
Anti-Splash Agent: 
Vitamins: 
Vitamins (Vitamins C, B3, E, Pantothenic Acid, 
Vitamins B2, B6, B1, Folic Acid, Vitamin B12), 
Emulsifier (Soy Lecithin) Flavor: 
Vanilla Flavouring
Humectant: 
Glycerol Emulsifier: 
Soy Lecithin
Binding Agent: 
Tapioca Starch Protein Source: 
Soy Protein, Gelatine Hydrolysate
Stabilizer:
Bulking Agent: 
Whole Milk Powder Fat: Fiber Source: 
Cocoa Butter, Soya Oil Soluble Maize Fibre
15
Claims: An Indulgent Hazelnut Centre Covered In 
vitamin and protein bars, NON-GMO, Creamy Milk Chocolate And Topped With 
gluten free Crunchy Hazelnut Pieces Major Ingredients: 
No Added Sugar Milk Chocolate With Sweetener 25%, 
Allergen: Hazelnut Kernels Roasted 4,8%, No Added Sugar White 
Please Note This Product Is Manufactured In Chocolate With Sweetener
A Production Facility That Is Working With A 
Big Variety Of Different Raw Materials Protein :
Inclusive Of Gluten, Egg, Nut And Peanut. 20g, 1.8g Sugar Per Bar
Others: Sweeteners Used: 
Cocoa Mass Maltitol, Sucralose
Vitamins: 
Vitamin C, Vitamin E, Vitamin B6, Vitamin B12, Flavor: 
Thiamin, Riboflavin, Niacin, Pantothenic Acid, Natural Vanilla Flavouring
Folic Acid
Emulsifier: 
Humectant: Soy Lecithins
Glycerol
Binding Agent: 
Protein Source: 
Calcium Caseinate, Collagen Hydrolysate, 
Stabilizer: Whey Protein Isolate, Whey Protein 
Concentrate
Bulking Agent: 
Fat: Fiber Source: Whole Milk Powder
Cocoa Butter, Palm Fat Isomalto-Oligosaccharide
16
Claims: A Creamy Outer Coating Of White 
vitamin and protein bars, NON-GMO, Chocolate Gives Way To A Delicious Centre 
gluten free Of Cookie Dough Goodness With A Crispy 
Layer Major/ Primary Ingredients: 
No Added Sugar White Chocolate With Sweetener 25,5%, 
Allergen: 
Milk Protein, Caramel Flavour Layer 14,5, Chocolate 
Allergen Information Is Based On Recipe And 
Flavoured Soy Crispies 
Ingredient Composition. Please Note That 
This Product Will Be Manufactured In A 
Production Facility That Is Working With A Protein :
Big Variety Of Different Raw Materials 20g, 1.9 G Sugar Per Bar
Inclusive Wheat, Gluten, Milk, Egg, Soy, Nut, 
Peanut And Sesame Seed Products.
Sweeteners Used: 
Others: Maltitol, Sucralose
Salt, Fat-Reduced Cocoa
Vitamins: 
Vitamin C, Niacin, Vitamin E, Pantothenic Acid, Flavor: 
Riboflavin, Vitamin B6, Thiamin, Folic Acid, Natural Vanilla Flavouring
Vitamin B12
Emulsifier: 
Humectant: Soy Lecithin
Binding Agent: 
Tapioca Starch Protein Source: 
Milk Protein, Collagen Hydrolysate, Soy 
Stabilizer: Protein 
Xylitol
Bulking Agent: 
Fiber Source: 
Polydextrose , Skimmed Milk Fat: 
Soluble Corn Fibre
Powder Cocoa Butter,Soy Oil
17
Claims: 
vitamin and protein bars, NON-GMO, 
gluten free A Smooth Creamy Mint, Milk Major/ Primary Ingredients: 
Chocolate Bar Milk Protein, No Added Sugar Milk Chocolate With 
Allergen: 
Sweetener 20%, Peppermint Flavoured Layer 13%, 
Allergen Information Is Based On Recipe And 
Chocolate Flavoured Soy Crispies
Ingredient Composition. Please Note That 
This Product Will Be Manufactured In A 
Production Facility That Is Working With A Protein :
Big Variety Of Different Raw Materials 20g, 1.7g Sugar Per Bar
Inclusive Wheat, Gluten, Milk, Egg, Soy, Nut, 
Peanut And Sesame Seed Products.
Sweeteners Used: 
Others: Maltitol, Sucralose
Fat Reduced Cocoa, Cocoa Mass
Anti-Splash Agent:
Vitamins: Citric Acid Esters Of Mono- And 
Vitamin C, Niacin, Vitamin E, Pantothenic Acid, Diglycerides Of Fatty Acids (E472c)
Riboflavin, Vitamin B6, Thiamin, Folic Acid, 
Vitamin B12 Flavor: 
Natural Vanilla Flavouring, Natural 
Peppermint Flavouring
Humectant: 
Glycerol Emulsifier: 
Soy Lecithins
Binding Agent: 
Tapioca Starch Protein Source: 
Milk Protein, Collagen Hydrolysate, Soy 
Stabilizer: Protein
Xanthan Gum
Bulking Agent: 
Fiber Source: 
Polydextrose, Whole Milk Powder Fat: 
Cocoa Butter Soluble Corn Fibre
18
A Deliciously Smooth Peanut Butter 
Claims: Centre With A Soft Creamy Layer, 
vitamin and protein bars, NON-GMO, Surrounded In An Indulgent Milk 
gluten free Chocolate Coating And Topped With Major/ Primary Ingredients: 
A Crunchy Layer Of Peanuts. No Added Sugar Milk Chocolate With Sweetener (22%) , 
Allergen: 
Roasted Peanut Pieces (7%), Milk Protein, Collagen 
Contains Nuts
Hydrolysate, Water, No Added Sugar White Chocolate With 
May Contain: Please Note This Product Is 
Sweetener
Manufactured In A Production Facility That Is 
Working With A Big Variety Of Different Raw Protein :
Materials Inclusive Of Gluten, Egg, Nut And 20g, 1.8g Sugar Per Bar
Peanut.
Sweeteners Used: 
Others: Maltitol, Sucralose
Cocoa Mass, Salt, Fat-Reduced Cocoa
Vitamins: Colors:
Vitamins C, E, B6, B12, B1, B2, B3, Pantothenic Beta-Carotene
Acid, Folic Acid 
Flavor: 
Natural Flavouring
Humectant: 
Glycerol
Emulsifier: 
Binding Agent: Soya Lecithins
Peanut Paste
Protein Source: 
Whole Milk Protein, Milk Protein, Collagen 
Stabilizer:
Hydrolysate
Bulking Agent: 
Fat: Fiber Source: Whole Milk Powder
Cocoa Butter, Palm Fat Isomalto-Oligosaccharide
19
Claims: 
A crispy peanut chocolate bar
vitamin and protein bars, NON-GMO, 
gluten free
Major/ Primary Ingredients: 
Soy crispies (soy protein, tapioca starch, salt), no added 
Allergen: sugar milk chocolate with sweetener 21.6%, salt 
May contain eggs, cereals containing gluten, sweetener (sucralose)
nuts, peanuts and sesame. Excessive 
consumption may produce laxative effects. Protein :
23g, 4.6g Sugar/ 100g
Others: 
Cocoa Mass
Sweeteners Used: 
Maltitol, Sucralose
Vitamins: 
Vitamin C, Niacin, Vitamin E, Pantothenic Acid, 
Riboflavin, Vitamin B6, Thiamin, Folic Acid, 
Vitamin B12 Flavor: 
Cream flavour
Humectant: 
Glycerol
Emulsifier: 
Binding Agent: Soy Lecithins
Tapioca Starch
Protein Source: 
Milk Protein, Soy Protein
Stabilizer:
Bulking Agent: 
Fiber Source: 
Polydextrose, maltodextrin Fat: 
Cocoa Butter, palm fat Peanut
20
At Pepgra’s Food & Nutraceuticals Research Laboratory, our new food 
product development scientists formulate the protein carbs bars from 
various healthy and nutritious raw materials. Our contract research 
team assists manufacturers and start up in developing the product 
that could meet the recommended dietary allowances guidelines, 
required shelf life and sensory. Our facility enables to conduct pH, 
acidity, water activity, texture analysis, microbial analysis, 
antioxidant activity, total flavonoid content, phenolic content, and 
sensory analysis. 
21
Contact Us
UNITED KINGDOM
+44- 161 818 
4656
INDIA
+91 9566299022
EMAIL
[email protected]
WEBSITE
www.foodresearchlab.com
22
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