Foodresearch
Uploaded on Aug 8, 2023
Category
Business
Health promotion and illness risk reduction require functional food components and dietary supplements. The demand for various food products is steadily growing as the world’s population grows. Consumers are becoming more health-conscious in buying nutraceutical and functional food products, and more people are turning to herbal supplements for their health. Visit now >> https://www.foodresearchlab.com/what-we-do/new-product-development-service/nutraceutical-product-development-solutions/
Category
Business
nutraceutical supplements
THE UK MARKET RETAIL STORE VISIT BY THE FOOD
RESEARCH LAB
Asda, Milton Keynes, UK.
4TH OCTOBER 2022
AGENDA
To understand the product availability in
the UK Supermarkets especially in the
Tesco.
BACKGROUND
Tesco's UK supermarket 2022 share was
recorded at 27.3% in the last month.
Tesco is the first largest supermarket
chain in UK.
02
SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
Brand Observed Company overview:
Minvita strives to develop 100% healthy and natural beauty
and food products worldwide. We firmly believe that nature
provides us with fruit, vegetables and herbs containing all
the necessary components our bodies need.
We are a team of dedicated and passionate individuals who
take great pride in our work, and we believe that by
choosing Minvita products, our customers will get the very
best that nature offers.
Target Product Category : Minvita Superfoods
powder
Name of the Product : Superfood
powder
NUMBER OF FLAVORS: 6
• Organic Mulberry superfood powder
• Organic Spirulina Superfood Powder
• Organic Kale Superfood Powder
• Organic Turmeric Superfood Powder
• Organic Moringa Superfood Powder
• Black Soybean Superfood Powder
Nutritional Information
Per 100g
Energy: 202Kcal
Fat: 3g
Primary Ingredient: Carbohydrates: 24g
100% mulberry leaves Fiber: 32g
Protein: 22g
Salt:
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