beverage cost percentage formula
                     THE UK MARKET RETAIL STORE VISIT BY THE FOOD 
RESEARCH LAB Asda, Milton Keynes, UK. 
4TH OCTOBER 2022 
01
AGENDA
To understand the product availability in 
the UK Supermarkets, especially at 
Asda’s.  
BACKGROUND
Asda is one of the largest UK groceries by 
market share, with 14.7% in the 
supermarket sector after Tesco & 
Sainsbury's. Asda is seeking to overtake 
Sainsbury as the UK's second-largest 
grocery supermarket.
02
SUPERMARKET SWEEP
MARKET SHARE, MAY 2022
SOURCE: KANTAR, 2022 03
GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING)
04
Brand Observed Company overview: 
The history of Volvic began with volcanic eruptions in the Puy de la 
Nugère region, creating natural water filters used to filter the water 
used to produce Volvic Touch of Fruit Mineral water. The site 
became a UNESCO World Heritage site in June 2018.  
Target Product Category :  Mineral Water 
Name of the Product : Flavoured Water 
Features: Unique mineral composition, fresh, crisp taste,  
recycled packaging, renewable energy is used for manufacturing, 
 
05
NUMBER OF FLAVOURS 
Sugar-Free
• Watermelon  
• Mango Passion  
• Apple and Blackcurrant  
• Kiwi and Lime  
• Peach and Raspberry  
• Strawberry  
• Lemon and lime  
• Summer fruit  06
Volvic Touch of Fruit Summer Fruits Sugar-free
Free from artificial flavouring, the product has blended a 
touch of natural summer fruit flavour and Volvic Natural 
Mineral Water to make this refreshing drink. It has only 
one calorie per serving.
Nutritional information per 100 mL 
Energy: 0kcal
Flavor: Fat: 0g
Natural Summerfruit (Raspberry, Carbohydrate: