Cross-Generational Gifting – What Boomers vs. Gen Z Want in Vouchers
                     Cross-Generational Gifting – 
What Boomers vs. Gen Z 
Want in Vouchers
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When it comes to gifting, one size rarely fits all. Today’s diverse generations—Boomers, 
Millennials, and Gen Z—have unique preferences that shape how they perceive the value of a 
gift. In particular, gift vouchers and e-gift cards have become the ultimate cross-generational 
solution. But what Boomers find practical, Gen Z often expects to be trendy and digital-first. 
Let’s dive into what different age groups want when it comes to gift vouchers like 
Vijay Sales Gift Cards and Zomato Gift Cards.
Why Vouchers Are the New “Universal” Gift
The popularity of gift cards has skyrocketed in India. They offer:
● Flexibility – recipients choose what they really want.
● Convenience – easy to buy and send instantly, especially as e-gift cards.
● Personalization – from retail shopping to dining, there’s a gift card for every taste.
But generational expectations differ, and understanding them is the key to picking the perfect 
voucher.
What Boomers Want in Gift Vouchers
Boomers (born between 1946–1964) grew up valuing practicality and durability. When it comes to 
vouchers:
1. Preference for Retail: They appreciate Vijay Sales Gift Cards, which allow them to purchase 
electronics, appliances, and practical home products.
2. Physical Cards Over Digital: Many Boomers still prefer tangible gift cards over purely digital 
versions.
3. Value-Oriented Choices: They want gift cards that stretch their rupee, with access to discounts 
or cashback.
For Boomers, the perfect gift voucher feels useful, long-lasting, and secure.
What Gen Z Wants in Gift Vouchers
Gen Z (born after 1996) are digital natives who grew up with smartphones and instant gratification. 
Their gift voucher expectations are very different:
● Digital-First: They prefer e-gift cards delivered instantly via WhatsApp or 
email.
● Experience-Driven: Instead of gadgets, they’re excited about experiences—
like using a Zomato Gift Card for food, dining, and social hangouts.
● Trendy & Shareable: A gift that can be used on popular apps, online 
shopping, or food delivery resonates more.
● Sustainability: Many Gen Z consumers are eco-conscious, making digital 
vouchers a top pick.
For Gen Z, the perfect voucher is quick, fun, and experiential.
Striking the Balance – Gifts That Appeal Across Generations
How do you give gifts across generations when preferences differ so much? The trick 
is to blend practicality with modern convenience. For example:
● A Vijay Sales Gift Card works for Boomers who love home appliances and for Gen Z who 
might want headphones or gaming consoles.
● A Zomato Gift Card delights Gen Z with trendy dining options, but also appeals to Boomers 
who enjoy a family meal without the hassle of cooking.
The best choice? Offer flexibility with a mix of vouchers, or go for multi-brand cards that bridge 
the gap.
Final Thoughts
Cross-generational gifting doesn’t have to be complicated. By understanding what Boomers 
and Gen Z value in vouchers, you can choose the perfect balance between practicality and 
experience. Whether it’s the Vijay Sales Gift Card for home essentials or the Zomato Gift Card 
for memorable dining, vouchers remain the most versatile way to celebrate across age groups.