Festivals have always been associated with shopping, gifting, and celebrations. In recent years, flash sales have transformed the way consumers purchase gifts, especially digital gift cards. Limited-time discounts, exclusive festive offers, and instant cashback deals encourage buyers to choose convenient gifting options during major shopping seasons. As e-commerce platforms and digital wallets continue to grow, products like the Nykaa Gift Card and Amazon Pay Gift Card have become popular choices for festival gifting.