How People Are Gifting Smarter Instead of Spending More
                     How People Are Gifting Smarter 
Instead of Spending More
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Gifting has transformed dramatically over the last decade. Earlier, the focus was simple — spend more to show more 
love. Today, consumers are shifting toward smart gifting, where thoughtfulness, flexibility, and usability matter more 
than price tags.
Instead of buying expensive physical items that may go unused, modern buyers prefer practical, flexible, and 
experience-driven gifts like brand vouchers, digital wallets, and dining gift cards. Options such as an ONLY gift card or 
KFC gift card perfectly represent this new smart gifting culture — useful, personal, and budget-friendly.
The Shift From Expensive Gifts to Smart Value Gifting
Economic shifts, lifestyle changes, and digital adoption are reshaping how people give gifts.
Globally, the gift card market is projected to reach nearly $1.9 trillion by 2030, driven by digital payments, e-
commerce growth, and corporate gifting demand.
Consumers today want:
● Practical gifts
● Instant delivery options
● Personal choice for recipients
● Budget control
● Easy digital usage
Studies show around 71% of consumers prefer gift cards mainly because of flexibility and freedom of choice.
This proves that making smarter is not about cutting costs — it is about maximizing value.
Why Smart Gifting Is Replacing High-Spend Gifting
1 ⃣ Flexibility Matters More Than Price
Modern recipients want to choose what they actually need. Gift cards eliminate guesswork and reduce the risk of 
unwanted gifts.
For example:
● An ONLY gift card lets recipients choose fashion they love
● A KFC gift card lets them enjoy dining experiences anytime
Flexibility is the biggest driver behind gift card adoption across age groups.
2  ️Digital Convenience Drives Gifting Decisions
Digital gift cards are gaining massive popularity because they are:
● Instant to deliver
● Easy to send online
● Secure and trackable
● Compatible with mobile wallets
Around 75% of users prefer digital gift cards because of ease of use and instant delivery.
Also, instant delivery makes them perfect for:
● Last-minute gifting
● Long-distance gifting
● Surprise celebrations
3 ⃣ Experience-Based Gifting Is Growing Fast
Consumers increasingly prefer gifting experiences instead of products.
Research shows:
● Around 55% of Gen Z and Millennials prefer experiences over physical gifts.
This is why:
● Dining gift cards
● Travel vouchers
● Entertainment gift cards are becoming mainstream.
A KFC gift card fits perfectly into this experience gifting trend.
4 ️ Smart Gifting Helps Manage Budgets Better
Smart gifting is also about financial planning.
Many consumers now buy gift cards:
● To control spending
● To avoid overspending on occasions
● To give meaningful but practical gifts
About 62% of consumers even buy gift cards for themselves as budgeting tools.
5 ⃣ Personalization Without Overspending
Modern platforms allow:
● Custom messages
● Scheduled delivery
● Photo customization
● Occasion-based designs
Around 80% of consumers prefer brands that offer personalized gifting experiences.
This makes gift cards feel thoughtful — not generic.
Why Brands Like ONLY and KFC Fit Smart Gifting Trends
ONLY Gift Card → Smart Fashion Gifting
Perfect for:
● Valentine’s gifting
● Birthday gifting
● Fashion lovers
● Teen and young adult gifting
Why it works:
● Allows personal style choice
● Reduces size and preference issues
● Works online and offline
KFC Gift Card → Smart Experience Gifting
Perfect for:
● Casual celebrations
● Friend gifting
● Corporate rewards
● Couple date gifting
Why it works:
● Experience-driven
● Instant gratification
● Social and shareable
Corporate Gifting Also Favors Smart Spending
Even companies are moving toward smarter gifting models.
Recent trends show:
● Lower gifting budgets
● More focus on practical and digital gifts
● Increased adoption of digital gift cards in corporate rewards
Many organizations are replacing expensive hampers with digital gift solutions.
The Psychology Behind Smart Gifting
Smart gifting works because it balances three emotional factors:
✔ Thoughtfulness
You give something useful.
✔ Practicality
The receiver gets real value.
✔ Freedom of Choice
The recipient decides how to use it.
Gift cards also increase brand loyalty — 71% of recipients feel more loyal to brands after receiving a gift card.
Smart Gifting Trends to Watch in 2026
✅ Digital-first gifting
✅ Multi-brand gift cards
✅ Experience-based vouchers
✅ AI-personalized gifting
✅ Budget-friendly premium gifting
✅ Instant delivery gift ecosystems
Mobile wallets and digital storage are also making gift cards easier to manage globally.
How to Gift Smarter (Quick Tips)
✔ Choose flexibility over fixed products
✔ Pick experience gifts when unsure
✔ Use brand gift cards for safe gifting
✔ Personalize digital gift delivery
✔ Focus on usefulness, not price
Final Thoughts
Modern gifting is no longer about spending the most — it is about giving the most meaningful value.
Whether it’s a fashion-focused ONLY gift card or an experience-based KFC gift card, smart gifting ensures:
● Less waste
● More satisfaction
● Better emotional impact
● Smarter budget use
The future of gifting is simple:
Think smart. Gift smart. Spend smart.