Using an Advertising Copywriter Has Huge Benefits for Business
                     Using an Advertising 
Copywriter Has Huge 
Benefits for Business
https://goodmanlantern.com/
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Communication is key. It’s true for relationships, and it’s essential for businesses. 
One of the best ways to improve your business’s communication with customers is 
with an advertising copywriter.
But who qualifies as an advertising copywriter? Does just about anyone who can 
write copy count as one? The simplest answer is no.
A professional copywriter will have experience in 
writing for marketing and advertising. They will know how to place the right 
keywords so that your ideal audience can see them at the right time.
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Often, these writers form part of ad copywriting services. Making use of an 
agency that offers a collection of content services will afford you more than just 
a copywriter. You’ll have access to a team of experts. This includes researchers, 
editors, project managers, and a distribution team. This team knows that the 
content they produce for you needs to make an excellent impression. 
So, whether you opt for a team or individual ad copywriter, here are some key 
ways in which they will improve your business. 
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An Advertising 
Copywriter Will 
Establish Your 
Brand Voice 
Your brand’s voice is 
your signature style and 
tone when 
communicating. It is vital 
to your brand’s success. 
Your marketing needs to 
be consistent with this 
style for optimum 
results. Just think of a 
brand you might love.
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Nandos, the popular global restaurant franchise, is famous for its humour. Their 
tongue-in-cheek copy is synonymous with their brand. This is a brand that has its 
voice firmly established, and they’re recognised worldwide for it. 
An advertising copywriter knows that your brand’s style is crucial. The content 
they produce for you will deliver a consistent brand voice across every medium 
and platform. Your writer will deliver your message in a formal and factual voice if 
your brand needs to be consistently professional. If that’s not what you’re going 
for, they’ll know how to convey what is. The right copywriter will focus on a few 
key elements, including style, sentence structure, and brand personality. 
This needs to be so distinct that consumers will immediately associate this voice 
with your brand. In this way, a writer generates brand awareness and recognition.
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Ad Copywriting 
Services Can 
Improve Your 
Search Engine 
Optimisation
Your website search 
engine ranking is one of 
the most important 
things for your brand. 
Being found on Google 
is imperative. Being 
found at the top or near 
the top of the first page 
is the first prize.
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An advertising copywriter will have the necessary SEO skills to help your brand 
achieve this. Experts know how to place keywords, links, meta tags, and more for 
your benefit. They will write new or refreshed copy to help it perform on search 
engines and tailor phrases and keywords to rank as answers online. When your 
brand can help answer a question typed into Google, it shows that your content is 
SEO-friendly. Google rewards this relevant content with better rankings. Better 
rankings then increase your chance of being seen.  Businesses that rank are 
businesses that sell!
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A Copywriter Will 
Know How to 
Write for Different 
Platforms Their 
Users
There are so many 
platforms out there 
today. Social media, 
websites, Google Ads, 
YouTube, and even 
brochures are marketing 
platforms. Yet, they all 
require a different 
approach without losing 
your unique brand style. 
Ad copywriting services 
will know how to write 
for each one. 
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Expert ad copywriters know the nuances of each medium. They know the target 
audience and how to format the copy for any restrictions on the platform. For 
example, copy for LinkedIn and Twitter would look vastly different. This would not 
just be in length, but also tone. Because an advertising copywriter will have 
experience in many platforms, you’ll benefit from speedy turnaround times.
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You’ll Gain New Ideas and Perspectives
When you are a business owner, it often becomes your life. You normally don’t have 
time to write articles or blogs, plus, you might find it difficult to come up with new 
ideas. Sometimes, when you are so close to your product or service, you might 
struggle to see it from a different angle. 
This is where ad copywriting services would come to the rescue!
A content writing agency will look at your business the way your consumer would. 
What has stagnated for you might be a novelty to them and needs to be written 
about as such. What is so simple to you might require a detailed explanation to help 
your customer understand.
An advertising copywriter will tailor the content for the end-user. They will think 
about the experience they need. They might also think of new topics and ideas to 
explore. This will keep your content relevant while still being fresh and interesting. 
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As a bonus, Google 
loves fresh new content. 
It rewards sites based 
on new content and 
relevance. So your 
copywriters’ new ideas 
will also contribute to 
improved SEO.
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Content Writing Services Will Make Your 
Business Look Professional
Professionally written copy has a much easier time being trusted than poorly 
written content. If a business’ spelling, grammar, and punctuation are incorrect, it 
reflects poorly on your credibility. A content writing agency can take the hassle out 
of this. Writers have the ideal skills to deliver polished copy. This is then checked by 
a professional editing team. So you can rest assured you are safeguarded from 
grammatical errors. Your business will always 
look professional with a content writing agency. 
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Writing Services Will Save You Time
Free yourself up to focus on your brand. As a manager or business owner, you likely 
juggle multiple tasks. Don’t let content creation be something extra on your to-do 
list. Enlisting an advertising copywriter will give you peace of mind that your copy is 
in good hands. It will afford you more time for other business tasks. 
Better yet, let an agency take the whole process off your hands. A content 
marketing agency, like Goodman Lantern, can handle your strategy from start to 
finish. We focus on making your brand look good. We also focus on improving your 
SEO and brand reach. Reach out today, and we can tailor-make a content strategy 
that’s perfect for your brand. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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