Why Your Business Needs to Embrace Sustainability in 2022
                     Why Your Business 
Needs to Embrace 
Sustainability in 2022
https://goodmanlantern.com/
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As the world becomes increasingly aware of the need for sustainable practices, 
organisations are under pressure to do their part. While some may see this as a 
burden, others see it as an opportunity to improve and optimise. Adopting a 
sustainable strategy in business can lead to reduced expenses, increased 
efficiency, and improved employee morale. But, the shift to sustainable practices
 starts with management.
Business leaders set the tone for their company and have the power to make 
changes with a lasting impact. Because managers call the shots, it’s up to them to 
pioneer a path toward a more sustainable future. 
 
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Since climate change is one of the world’s most pressing problems, business 
owners today have a moral imperative to combat the issue. By adopting 
sustainable practices at all levels of their companies, they create an opportunity to 
positively affect the environment. But it’s not just beneficial for the planet—it has 
benefits for business, too. 
According to a Mckinsey survey, companies that incorporate sustainability agendas 
into their business strategies have a better chance of generating greater value 
while increasing cost savings. Furthermore, the survey states that forty percent of 
respondents foresee company sustainability initiatives to increase value generation 
over the next five years. 
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Sustainability isn’t a 
modern-day luxury or 
trend; it’s a necessity. And 
it’s an aspect of operating 
that every business should 
be thinking about. This 
article unearths some of 
the many benefits of 
incorporating a 
sustainability strategy in 
business. 
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Importance of Sustainability Strategy 
in the Business World Today
Sustainability has many definitions, but the most accurate definition, quoted 
by Science Direct, is probably “the endurance of systems and processes.” In 
other words, it’s the capability of a system to maintain itself over time.
For many businesses, sustainability is about creating value for their target 
market while positively impacting society and the environment. The 
Mckinsey survey showcases that value creators are more likely to engage 
their desired audience with sustainability attributes. In doing so, these 
companies can create a seemingly self-sustaining loop that builds and 
maintains a loyal customer base. 
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Society is more conscious of the environment than ever. Therefore, consumers 
are looking to do business with companies that share their values. In response, 
businesses have had to adapt their practices to be more sustainable. They also 
protect the environment, their employees, and their customers. 
A recent survey conducted by Deloitte shows that between 2020 and 2021, 40% 
of respondents state to purchase goods from brands that harbour distinct 
sustainability practices, and the number is only expected to grow. More 
consumers are making conscious and mindful decisions about their behaviour 
and habits, choosing to support brands that prioritise environmentally 
sustainable practices and ditching those that don’t. 
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Sustainability for business can take many forms, including implementing policies 
and procedures that minimise waste, reduce energy consumption, and promote 
recycling. For some businesses, it also means ensuring products are made from 
sustainable materials. 
Deloitte’s survey shows that an increased amount of businesses are becoming 
more sustainable and attractive to consumers looking to make responsible 
choices.
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The Business Benefits of Embracing 
Sustainability 
There are many ways for businesses to become more sustainable. They can 
reduce waste, use less energy, and create products that last longer. All it 
takes is a simple yet effective sustainability strategy in business and a few 
tweaks in the workspace to experience the myriad benefits. 
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Reduces Costs
Sustainability reduces 
costs and affects 
operating profits by up 
to 60%,
 according to McKinsey 
& Company
. While the initial 
investment might be 
higher than traditional 
methods, sustainable 
practices can save 
money in the long run.   
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Solar energy is one of the most popular alternative energy resources available to 
businesses today. In addition to reducing operating costs, solar energy can also 
help businesses garner profits by selling energy back to the grid, further reducing 
the expenses associated with manufacturing goods and services. 
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Increases 
Productivity
It’s no secret that employees who work at sustainable businesses are generally 
happier and more satisfied. But, in case you need proof, a recent 
report conducted by GetSmarter shows that 56% of employees are more satisfied 
when working at companies that prioritise sustainability. After all, sustainable 
businesses typically place emphasis on things like employee well-being and 
work/life balance. And when employees are content and more satisfied, they tend 
to be more proactive at work. It eventually leads to increased productivity and, in 
turn, profitability for the business.
 
What’s more, sustainable businesses often have a positive impact on the 
communities in which they operate. This can help to boost employee morale even 
further, as people generally appreciate working for organisations that give back 
to society.
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Sustainability Strategy in Business 
Elevates Reputation
More people are embracing sustainable lifestyles, and they’re pushing 
businesses to do the same. A GetSmarter report states that up to 73% of 
consumers are shifting to a more sustainable approach to consumerism. 
Companies that enhance their approach to sustainability are more likely to be 
respected by the community. A business’s reputation will increase if people know 
it practices sustainability.
Furthermore, the GetSmarter report shows that consumers are buying more from 
companies that have embraced sustainability as they want to support 
businesses that share their values. And as consumer demand grows, it will only 
become more important for businesses to do so.
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Attracts Prospects and 
Investors
Sustainable businesses often enjoy a boost in public relations and customer 
loyalty. As more and more consumers become concerned about 
environmental issues, they are increasingly likely to refer businesses that 
take steps to reduce their impact on the planet.
Partnering up with a company that prioritises sustainability is a powerful 
move. It impacts reputation, consumer trust, and the environment as a 
whole. Businesses known for their participation in governing sustainability 
generally attract more investors, helping them build larger clientele and 
generate greater profits. 
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A sustainable business 
meets the needs of the 
present generation while 
safeguarding the world for 
future generations, one 
where they can meet 
their own needs. 
Sustainable businesses 
are usually more 
profitable, have happier 
and more fulfilled 
employees, and garner a 
larger, more loyal 14
customer base.   
The key to creating a sustainable business is to focus on the triple bottom 
line: people, planet, and profit. Businesses must consider their activities’ 
social and environmental impact and their financial bottom line. Creating a 
sustainable business is not only the right thing: it’s also good for business.
Goodman Lantern is now offering sustainability persuasive writing services 
that provide companies with the means to articulate & communicate their 
sustainability strategies. Contact us today if you’d like to learn more or get 
involved.
 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
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