How to Use Business Storytelling Services for Maximum Impact
                     How to Use 
Business 
Storytelling 
Services for 
Maximum Impact
https://goodmanlantern.com/
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Every business has a story. It could be your inspiration for starting the business, the reason 
behind your business’s mission, or the family history attached to your brand. Whatever your 
business story is, it’s worth sharing to let consumers know the journey you’ve taken. This 
can have many marketing benefits for businesses, as it allows their content to connect with 
readers.
Forming deep consumer connections can be particularly valuable for tech businesses, as 
their industry promises to only become more crowded in the years to come. 
CompTIA’s IT Industry Outlook 2021 found that a majority of the global tech industry(56%) is 
made up of hardware, software, and information services. Meanwhile, the industry as a 
whole was projected to reach $5 trillion in the same year.
In this blog, we’ll discuss how the use of expert business storytelling services can help give 
businesses an edge over the competition.
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Why Impactful 
Business 
Storytelling is 
Important
A 2020 study found that 
consumers are four times 
more likely to buy a 
company’s products or 
services if they think the 
brand has a strong sense of 
purpose. Businesses that 
take a positive stance on 
social issues and/or drive 
change within their industry 
can define ‘purpose’. An 
impactful business story is a 
great way to demonstrate 
your business’s purpose, 
with expertly-crafted online 3
content as the perfect 
vessel.
 Professional storytelling services directly help here, as they allow businesses to produce 
content that’s more relatable to consumers. This feeds into the main reason that business 
storytelling is engaging – it’s a refreshing change from the usual marketing and advertising 
material consumers will be reading.
The result? For businesses, those who tell their stories clearly and effectively are able to 
more efficiently generate and convert leads. This is because the best storytelling services 
produce content that builds brand authority. A well-told business story can show the 
conviction behind your products and services, which helps your audience trust in your ability 
to deliver. As any digital content marketer will attest, a trusting customer base is more likely 
to support your business by conducting repeat purchases.
An impactful business story can also be timeless. Content created using business 
storytelling services can function as an ever-green lead generator. For instance, your first-
ever customer might have been hooked by the same professional storytelling services 
writing that your most recent prospect has also read. A business can revisit its story at 
various points to show how much industry experience they’ve gained over the years. After 4
all, your business’s journey isn’t at its end. As such, it can be beneficial to republish and 
repurpose your business story as a way to generate leads.
What Makes Impactful Business Storytelling?
Business storytelling services writing means speaking to your audience in a personable and 
relatable way. To connect with your target audience through storytelling, you must first have 
a clear picture of what their priorities and grievances are. That way your business can tell 
the stories that will be most relevant to its audience. Storytelling content can feature facts 
and data, but it should mainly be focused on human experiences. 
Play to Your Strengths
In an industry as populated as software technology, businesses can benefit from focusing on 
their niches to stand out. Businesses should keep this in mind when looking at business 
storytelling services. If there’s something unusual about your brand’s story, use it. A 
business with a unique ‘hook’ is a great way to make an impact and grab internet users’ 
attention.
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Be Authentic
Businesses have to be honest in 
their storytelling to secure the trust 
of an audience. Content that tells a 
story of hardship or overcoming a 
challenge, for instance, is more 
likely to get an emotional response. 
For the same reason, don’t be afraid 
to let consumers know about your 
failings. It shows the human side of 
your business, which is easier for 
potential customers to connect 
with. Your struggle to get the 
business to this point can make for 
captivating content that inspires 
people to support you through 
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purchases. When employing the 
help of third-party business 
storytelling services, share your 
brand history in as much detail as 
possible.
Add Value
Business storytelling is particularly effective for businesses that are selling a particular 
product, such as SaaS businesses. This is because it’s able to show consumers how  the 
business’s products and services will make their lives easier. For a B2B angle, effective 
storytelling content can give examples of business processes that are made more efficient. 
To be impactful, professional storytelling services will therefore use real-life situations as the 
basis for your content. It helps consumers visualise the benefits of your services by 
connecting them to their past experiences.
Include Customers
Professional storytelling services will let consumers know they aren’t just buying a product; 
they’re making a contribution to a greater goal. Letting consumers know your business 
mission allows loyal customers to feel like they can share in your success. This furthers 
established customer connections and also creates a narrative story that people are eager 7
to follow.
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Don’t be Afraid of Cultural Conversations
Some examples of the best storytelling services are when businesses engage with cultural 
topics that their audience cares about. In 2021, Aldi’s #freecuthbert social media campaign 
was launched in response to a legal battle with rival supermarket M&S. The hugely 
successful campaign was then adapted to #CaterpillarsForCancer – with cake sale profits 
being donated to a charitable trust. Informal storytelling content is a great marketing tool 
for following cultural trends and providing commentary for your audience.
Professional Storytelling Services That Make a Splash
Running a business day-to-day means constantly focusing on the present and the future, 
which means decision-makers can lose sight of where they came from. Goodman Lantern is 
an experienced SEO content writing company offering professional storytelling services for 
SaaS businesses. With us, you’ll have human storytelling content that makes your business 
relatable to your audience, boosts your brand image, and delivers greater conversions.
So book a discovery call today.  9
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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