How Your Company Can Benefit from Professional White Paper Writing Services
                     How Your Company 
Can Benefit from 
Professional White 
Paper Writing 
Services
https://goodmanlantern.com/
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White papers have become an integral part of content marketing. We have 
previously gone into great detail about why white papers work. This form of 
content is excellent for generating leads, building email databases, establishing 
your brand as an authority, and so much more.
Now that we’ve convinced you why this form of content works, we’d like to dive 
into why you shouldn’t do it yourself. Instead, we recommend that you make use of 
expert white paper writing services.
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Initially, you might be 
tempted to create these 
pieces yourself or 
designate them to 
someone else inside 
your company. But 
there’s 
a lot more benefit to 
making use of 
professional services to 
create white papers on 
your behalf.
Below we touch on 
seven reasons why you 3
should use white paper 
writing services.
Using White Paper Writing Services 
Will Save You Time
Possibly the biggest difference a professional will make to your life is the time 
that you save. 
White papers are extremely content-heavy and require a great deal of research 
ahead of time. Not only that, but the actual writing part can take a while, too. 
This is time that you most likely don’t have if you are focused on growing your 
business and attracting new customers.
If you were to carry out this task on your own, it would take a while. In a world 
where time is money, this could end up costing you far more than it’s worth. An 
experienced writer will know how to get the job done with the utmost efficiency.
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Outsourcing Will Provide a 
Different Perspective
Sometimes, when you are too close to your industry or company, it’s difficult to 
see things from your customer’s point of view. And this can often come across in 
your writing. You might find it difficult to not use complicated terms and jargon 
because of how much of an expert you are.
For example, you might want to say “Our research shows that there has been a 
spike in PQLs (Product Qualified Leads) thanks to the Instagram campaigns that 
we have been running”. Not everyone outside of your industry will know what a 
PQL is.
Another way of putting this is: “We’ve seen a spike in strong leads and buying 
intent thanks to our Instagram campaign that we have been running”. An 
outsider would be better placed to put phrases into terms that your audience 
will better understand and relate to.
5
Writers Are 
Objective
This ties into the point 
above. It’s difficult to 
separate yourself from 
your brand. Because the 
company is your “baby”, 
the language you use 
when writing about it 
might not be as 
objective as that of an 
outsourced professional.
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Wearing Different Hats Is Part of 
Their Job
Professional writers who are accustomed to writing white papers will fulfil many 
roles. They are an investigator, a researcher, a writer, an editor, and a 
proofreader. If you had to write a white paper yourself, you wouldn’t have the 
time to do all of this. And cutting corners could cost you business.
Someone who has been doing this for a while will have an approach that works. 
They will be able to carry out a bunch of different tasks to 
create a strong white paper for your company.
If you had to do it internally, you might need the assistance of a research team, 
and several other people. And while a writer will lean on you for information and 
data, they would conduct most of the research themselves.
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Professional Documents Will Be the 
Result
A competent and specialist writer would never submit a white paper that they 
haven’t checked twice. Their piece gets edited and proofread before it’s sent to 
you, the client.
Once submitted to you, it should be free of typos, spelling errors, grammatical 
mistakes, and formatting issues. When you commission a white paper and the 
final version gets submitted to you, it will be ready to publish.
Between the start of the project and the final submission, there can be rounds of 
revisions. But once a writer says “this is the final version”, you can rest assured 
that it is clean and professional.
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Your Content Will Be The Priority of 
White Paper Writing Services
A big perk of using a professional writer is that your tasks will be a priority to 
them. Writing is their means of making money. It is most likely their passion, 
and dedicated writers will make every job a priority.
If you assign a white paper internally, you’re adding it to the bottom of a to-do 
list. It probably won’t be a priority for you or the person you want to assign it to. 
There’s always something else that needs doing in business. As a result, a 
writing piece or white paper may fall to the wayside indefinitely.
For a writer, however, each task is important as it makes a direct impact on their 
bottom line.
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With White Paper 
Writing Services, You 
Could Create Content 
on a More Regular 
Basis
When you make use of 
experts and outsource 
written tasks, you will 
find that content gets 
created quicker than you 
anticipated. This might 
even mean that you 
have the resources to 
create more.
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A professional writing agency will be able to sit with you and plan out white papers 
over a period of time. Together, you could look at important topics that suit your 
brand, and map out a content plan based on those topics.
There is so much to gain from using expert white paper writing services. Yes, 
there’s a fee involved in outsourcing. But the benefits help you in the long run. 
Outsourcing a professional to tackle your white papers will generate leads and 
income for your business. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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