A Comprehensive Guide to B2B Content Marketing Tactics
                     A Comprehensive 
Guide to B2B Content 
Marketing Tactics
https://goodmanlantern.com/
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Consumers don’t want cheap, inauthentic ads. They want to engage with 
marketing efforts that align with their values and beliefs and feel authentic. This is 
one of the many reasons why the right content marketing tactics have become 
increasingly important. It’s also why it’s important to include content marketing in 
B2B. 
It might feel as though content marketing is geared more towards the B2C 
business sector. That is not the case. The B2B sector has seen a massive increase 
in lead generation from this type of marketing strategy. This results in more buyers 
looking for ways to engage with the companies they purchase from.
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Various studies have shown the success of this type of marketing. They highlight 
how these efforts lead to more leads than paid search advertising. It is also said
 that this strategy has a higher ROI than traditional advertising. Information and 
pieces that come out of content marketing have a long lifespan, while ads only run 
when scheduled. So the question is, are you using this technique in your B2B 
business?
This piece gives you an in-depth look at what exactly business-to-business content 
marketing is. We will also look at why it’s important and how it’s different from 
B2C. To end, we touch on how to use it best going forward, plus some various 
tactics that you can implement.
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What Is B2B 
Content 
Marketing?
B2B content marketi
ng 
is a way of distributing 
useful information and 
snippets that speak to 
other businesses.  This 
content should result in 
lead generation for your 
business. It should also 
increase brand 
recognition and expand 
your audience among 
other businesses. 
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This type of information and marketing targets other businesses. It has the aim of 
generating leads and increasing sales.
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What’s the Difference Between B2B 
and B2C?
Simply put, B2B content marketing tactics target other businesses. For example, 
a content writing agency is a B2B business because they provide services and 
marketing strategies to other companies. This type of content speaks to the 
needs and problems of companies. B2C targets individuals in their everyday 
lives. For example, a retail company that sells T-shirts for people to wear every 
day is a B2C company. Their information, articles, videos and more would be 
about their products and how it helps consumers. B2B content would highlight a 
business and how the business can help other companies.
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How Do You Include B2B Content 
Marketing in Your Strategy?
There are several ways to develop and include B2B content in your 
marketing strategies. You could create a blog that speaks to your audience and 
how your services will better their business. Other ways include being more 
proactive on social media. By this, we don’t only mean posting on your own 
channels regularly. We suggest joining social media groups and sharing your 
pieces there. For example, you could be an app development company that 
creates applications for easier access to education. You could join some teaching 
or school groups. This gives you access to schools that might not have 
previously heard of you and may be in desperate need of your services.
Hunt around for podcasts or media opportunities that put you in front of the 
right audience. If you’re looking to speak to people in the construction business, 
for example, look for a construction magazine. You could reach out to see if you 
could place some of your content as a written piece. Or perhaps there’s a 
construction-focused podcast that you could speak on. You could even start your 
own podcast as a way of creating strong content. 7
What Are Some 
B2B Content 
Marketing 
Tactics?
Decide what audience 
you want to target. 
This will guide your 
B2B content strategy 
in every way. It will 
help you decide on 
topics, tone, language 
usage, where you 
target your social 
media ads and more. 
Understanding who 
your audience is and 
how they buy your 
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product will help you 
tremendously.
Once you do this, create buyer personas and think through how other businesses 
would use your services. Think about how they would find you, where they would 
find you and what you want them to see. Don’t lead with pushing your product on 
companies and organisations – sell your story first. The B2B business is very much 
about relationship building. Build the relationship first before you do the hard sell. 
Develop the content you want people to see and decide on how you want to 
distribute it. Will it be blogs, emails, newsletters, podcasts or social media? Create 
different types so that people have options. Not everyone wants to read a long-
form blog post. Some might wish to see an infographic, a video or listen to a 
podcast. Don’t forget about ebooks, case studies and whitepapers, too. This type 
of content is essential in the business world and will go a long way in building trust 
among your audience.
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Conclusion
There are so many ways to use B2B content marketing tactics in your strategy 
effectively. And all of this could help with lead generation. You might be feeling 
overwhelmed right now. Perhaps you don’t think that you can do it yourself. If 
so, enlist the help of a B2B content marketing agency that specialises in B2B 
content marketing strategies. Whatever you choose, just make sure you don’t 
miss the boat.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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