Best Content Writing Services and Content Tips for Business Owners (2022)
                     Best Content Writing 
Services and Content 
Tips for Business 
Owners (2022)
https://goodmanlantern.com/
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The world has gone digital. Business owners need to adapt to the changing 
digital landscape and information needs of their target audience. Marketing 
has been around for decades, but users have become more sophisticated. 
Search engine algorithms have also changed over the years.
To stay competitive, business owners need to partner with a 
professional content writing service. These services help you to maintain the 
best SEO practices. They deliver content that matches search engine 
requirements and user expectations.
In this article, we look at the five essential online writing and copywriting skills 
for business owners in 2022. This will show you why partnering with the right 
content writing company will benefit your business.
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The Best Content 
Writing Services 
Focus on the User’s 
Needs
The online marketing 
game has changed 
significantly over the 
years. Today, it’s more 
about the customer and 
less about the company. 
It’s about what the 
customer wants to know 
and not about your 
history and superficial 
copy.
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Business owners need to understand the customer’s information needs. It seems 
straightforward, but understanding the difference between the B2B and B2C 
buyer’s journey is important. 
Time spent on creating the buyer persona and creating copy that meets the 
information needs of the particular buyer rewards with traffic, loyalty, and sales 
conversions.You’ll end up writing copy for a general market if you don’t have 
insight into your client’s information needs. 
The result – you’ll miss the point. Instead, should look for a professional content 
writing service focused on meeting the information needs of your customer.
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   You need information that answers the user’s query. With such content, you’ll hit 
home with Google and your readers. This will translate into a long-term trust 
relationship and improved brand credibility. 
   You need content writing services providers with a deep understanding of your 
industry and your particular target audience. The writers should conduct 
audience, information trends, and industry research before putting pen to paper.
    Armed with the necessary knowledge, they can adapt the writing style, voice, 
and tone to match the brand and target audience. This will also ensure the right 
format of content delivery according to the information channel they use.
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The Best Content 
Writing Services 
Diversify and 
Repurpose
Blog posts alone don’t 
do the trick. The B2B 
users in 2022 want 
diversification. At least 
75% of the B2B 
respondents in the 
Demand Gen Survey
 indicated their 
willingnessto share 
company and personal 
information in return for 
access to a white paper. 
Since you want qualified 
leads, having an 6
incentive like a 
white paper is useful for 
building your leads 
database.
A Professional Content Writing 
Service Delivers Personalised 
Content
    As a business owner, it’s easy to fall into the trap of speaking to a crowd. The 
problem is that you cannot keep the user’s attention if you speak to the masses.
    In the B2B marketing world, where your buyers receive hundreds of emails daily, 
getting past the filters is challenging. According to the statistics at Instapage, 
personalised emails boast 29% higher unique open and read rates than non-
personalised ones.
    You have to make sure the executives read the emails. That’s why the marketing 
company researches your target audience. They personalise the subject lines and 
the messages for better opening rates.
    The same holds true for the website. Users are more likely to share personalised 
posts because these have a positive effect on their perception of your brand.
    Through personalisation, you can segment the target audience to deliver 
information that’s relevant to the specific interests and needs of your readers.
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A Professional Content Writing Service 
Crafts Quality Copy
    This brings us back to the aforementioned skill—to adapt to the user’s voice 
and information needs. But to do so, you need skilled writers and editors able to 
generate in-depth and informative pieces.
    That said, even the most informative piece loses credibility with grammar and 
spelling mistakes. Also, inaccurate information or outdated statistics don’t do 
much for your credibility. 
    The ability to craft compelling, accurate, and error-free copy remains one of the 
most important skills for business writers in 2022.
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Professional 
Content Agencies 
Understand SEO Click icon to add picture
True, businesses need to 
create copy to match the 
information needs of 
their buyers. But equally 
true – they must 
understand the basics of 
SEO. Even if the article is 
well-researched and on-
target, if not optimised 
to meet search intent, 
the audience might 
never get the chance to 
read it.
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   An essential skill for 2022 is the ability to craft copy that matches the 
information needs of the audience while also getting search engine placement.
    Using an SEO content writing services company ensures that your copy meets 
the requirements of both search engines and users. The writers can craft copy 
according to best practices, with the following included:
 Create attention-grabbing and SEO-ready headlines: They create 
headlines with high SEO scores, which answer the queries of the target 
audience. The ideal headline length average is between 40 and 60 characters 
with 7 to 10 words.
 Add meta titles and descriptions: Although the meta titles don’t do much 
for SEO, the titles and descriptions help to clarify the focus of the articles. The 
best practice for meta description is between 120 and 140 characters. The 
meta addition can lead to almost 6% more traffic, according to Backlinko. Also, 
according to them, title tags with power words seem to have a lower click-
through rate. But the inclusion of emotional words helps to improve the click1-0
through rate.
Optimisations and Elements
 Optimise copy with keywords:Craft a fifth of copy for topics trending in 
your industry and the rest for evergreen industry topics. Skilled SEO 
writing teams use tools like Google’s Keyword Planner and Google Trends
 to find trending and evergreen topics with relevant keywords.
 Optimise headers for higher SEO value and click-through 
rates:Headers help search engines determine keyword importance and 
make logical crawling easier. The writers also include headers to break up 
large chunks of text and help the reader scan through the information.
 Add visual elements:Infographics, images, and videos help to break up 
text and make it easier to understand difficult concepts. SEO content 
writing companies typically have a team of designers and writers able to 
include visuals that add value and lead to higher share rates.
 Add internal and external links:The links help the search engines to 
determine priority and flow. Links also help the user navigate to the next 
level or related information, which improves the overall user experience. 11
Wrapping Up
The competition for 
search engine and user 
attention is ever-
increasing. The world is 
moving towards the 
digital landscape as the 
main business platform 
for communication. So if 
you want to stay in the 
race, you need content 
creation skills that 
include the ability to:
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 Focus on the user’s needs
 Craft quality and error-free copy
 Diversify format delivery
 Personalise information delivery
 Optimise for best SEO results.
    It’s challenging at best. But partnering with Goodman Lantern gives you 
access to the best content writing services and skills that are in demand in 
2022. Let’s connect to get you started.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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