How to Create Custom Content with E-commerce Website Content Writing
                     How to Create Custom 
Content with E-
commerce Website 
Content Writing
https://goodmanlantern.com/
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You probably already know the benefits of content marketing by now. If you don’t, 
we’ll explain it briefly.
Content marketing is an effective way to grow brand awareness. It can also 
establish authority in your sector, generate sales leads and increase website 
traffic. It’s one of the most cost-effective marketing strategies you can use.
E-commerce website content writing and content creation have become 
increasingly important. Not only do people expect more in terms of
 product descriptions, but customers demand more from a brand when it comes to 
other content too.
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It might feel overwhelming at first. There’s a lot to think about when it comes to 
content marketing. As a first step, it might be best to learn about the different 
types of content. This can be anything that you can create as an e-commerce 
business. Once you understand this, you can take the next step in your strategy.
To help you on your way, we’ve compiled a list of ideas on creating custom content 
for the e-commerce industry.
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Spy on Your 
Customers for 
Writing E-
Commerce 
Website Content
By that, we mean to follow 
them on social media to 
see how they are using 
your products and if they 
are talking about it. You 
could even reach out to 
them to ask them how your 
products and services have 
benefited them. You could 
even use their stories for a 
creative idea for the future.
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For example, let’s imagine that your e-commerce business offers teaching software 
to people based in remote and rural areas. You might see that teachers in these 
areas are using your goods and services to upskill the youth in the area. You could 
turn this story into a client testimonial or inspiring piece that lives on your blog.
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Leave Room for Flexibility
You never know what might happen that could lead your content in an entirely 
different direction. Always be willing to be flexible and adaptable so that you can 
respond timeously to the latest events taking place in your industry or the world.
For example, let’s take an online clothing store. Perhaps they already have their 
content planned for the week ahead, but a large rainstorm is on the way. They could 
switch up their content. They could create pieces that detail that offers advice. This 
could be pieces on how to warm up for the storm or top winter boots to buy ahead 
of the storm.
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Make Use of E-Commerce Website 
Content Writing Services
It’s ok to outsource your writing to professional services. In fact, we encourage 
outsourcing the aspects of the job you either can’t do or don’t enjoy doing. A 
content writing agency should be able to create custom ideas for your e-
commerce websites.
Agencies can deliver SEO content writing for online shopping websites. This is 
their area of expertise, and they have honed these skills over the years. You can 
lean on a professional content writing agency. These agencies are excellent for 
e-commerce SEO copywriting. They can also do blog writing for e-commerce 
websites, and product description writing. They would also assist with your 
newsletters, blogs, press releases, and so much more.
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Check Your 
Frequently 
Asked 
Questions
If you have an after-
sales support team, ask 
them what questions 
your customers are 
asking. Also, check your 
social media channels 
and inboxes to see what 
existing and potential 
customers want to know. 
This could be 
information about your 
business or products. 
Then, use these as ideas 
for future content. 8
You can do one long story that tackles all of the frequently asked questions. 
Alternatively, you could break it all up into smaller, more digestible pieces. You 
never know what bright ideas might spark by simply reading through your FAQs.
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Use Newsletters for E-Commerce 
Website Content
When done right, email newsletters can generate fantastic ROI. Campaign Monitor 
reports that every $1 spent on email can result in a return on investment of $38!
Newsletters are excellent for every phase of the customer journey. It can be used 
to entice new customers with specials or deals, to reward or thank existing 
customers, and to share general information about your brand, products and 
services. The key is to customise and personalise the newsletters depending on 
your audience.
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Ask How You Can 
Add Value to Your 
Customers
While online content 
certainly benefits your 
e-commerce business, it 
must help your audience 
as well. If you’re just 
creating content for the 
sake of it, you will not 
get the ROI you’re 
looking for, and people 
won’t feel inclined to 
shop with you.
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If you are a tech or software company selling your goods and services online, put 
yourself in the shoes of your desired customer. Ask yourself questions that 
potential customers will want to know. How does this product or service add value? 
How does it change the way I work? Does it increase productivity in my business? 
Each answer you give could be a story idea. Use content to highlight how your 
company impacts the life of your end-user and customers.
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Unpack Complicated Terms and 
Words
If you are a SaaS company or you specialise in a field that is overly complicated, 
create articles that explain the jargon. Not all of your customers will know the 
terms you use or understand what your business is about.
You could create a terminology glossary as part of your plan. This also helps with 
SEO as it helps with discoverability around those specific terms. These types of 
educational pieces also go a long way to helping build trust and credibility around 
your brand.
There are many ways in which you can create custom content for your e-
commerce business. Take some time to brainstorm ideas based on the above tips, 
or ask your writing agency to do it for you. You will find that you are loaded with 
ideas and inspiration quickly.
Good e-commerce website content writing and content marketing take time. Keep 
at it, and you are bound to reap the rewards soon.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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