How Ebook Writing Services Can Add Value to Your Business.
                     How Ebook Writing 
Services Can Add 
Value to Your 
Business
https://goodmanlantern.com/
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It’s only in the past decade or so that ebooks have gained popularity. But almost 
everyone knows what they are now, and most people who know would have read 
at least one. Now that they’re mainstream, ebooks are becoming an important part 
of marketing. 
There was once a time when this form of media was incredibly niche. It was 
previously viewed as an exclusive tactic for businesses or professional authors. In 
addition, few people could read ebooks until e-readers and smartphones became 
more of a household item. Not only that, but good ebook writing services were 
in short supply. 
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A Short History 
Lesson
According to
 the Guardian, ebooks, as 
we know them today, 
started as far back as the 
1970s. One of the 
earliest records of digital 
books is something called 
Project Gutenberg, 
started by Michael Hart 
at the University of 
Illinois.
Project Gutenberg aimed 
to “establish an 
electronic public library 3
of 10 000 books” to make 
access to education and 
books easier for 
everyone.
Many other events that spawned the emergence of ebooks during this time. And 
while it was very niche then, ebooks have become a widely-used format for 
delivering content. They’re also not only reserved for novelists and those wishing 
to publish their writing.
Ebooks are now also used by businesses and can be a highly effective marketing 
tool. Before we get into why you should consider outsourcing the writing of your 
ebooks, let’s quickly jump into the benefits of using this type of marketing content.
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Digital Books Build Brand Authority
One of the main reasons that businesses make use of this form of content is that 
it lends authority to their brand. 
An ebook gives businesses and business leaders room to deep-dive into a 
problem, and an opportunity to pose the solution offered by their business. If 
you are publishing a lengthy piece on a certain topic, you are almost 
automatically viewed as an authority figure on that topic.
Ebooks leave room for case studies, graphs, infographics, and more. They are 
pieces of content where you can really dig into a topic and build your voice as a 
thought-leader in your industry and sector.
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Ebook Writing 
Services Create 
Long-Form Content 
That Is Good for SEO
Many studies suggest 
that social media has 
significantly reduced the 
attention span of its 
users. This means that a 
lot of businesses are 
depending on bite-sized 
content that’s easy to 
digest. On the contrary, 
studies also show that 
there are 
a lot of benefits to long-
form pieces of content. 
One of the main reasons 6
is Search Engine 
Optimisation (SEO).
Search engines love long-form pieces, and ebooks are perfectly positioned for this. 
As a long-form piece of content, digital books hit all the right keywords surrounding 
your business and the services that you offer. They are also used by others for 
research, often resulting in backlinks and references by people who are discussing 
the same topic online.
These backlinks build domain authority and, over time, help to raise your search 
ranking.
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Provides Potential Customers With 
Deep Insight Into What You Do
It can sometimes be difficult to highlight what you do without coming across as 
sales-oriented and pushy. You know what you do and you know how it makes a 
difference in the lives of your customers. But getting this message across to 
your desired audience without it sounding like a sales pitch can be tough.
When you use professional ebook writers to create content for you, they will 
be able to give this same insight into what you do. But they will do it all without 
making it a hard sell to everyone reading it. With an ebook, you have the space 
to showcase what you do by highlighting the benefits that your goods or 
services do for your customers.
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Let’s imagine that you are a company that installs after-market safety features in 
fleet vehicles. Things such as handsfree car kits, alarm systems, immobilisers and 
more. You might get tempted to write about your products as an ebook. But at the 
end of the day, this would simply be a lengthy sales brochure. What you can write 
about instead is how many rental cars get broken into. Thieves know that rented 
cars are often used by tourists who will have cash, cameras, and other valuables 
on them. You could highlight how many rented cars are in accidents every year in 
certain regions. And then you could highlight how products such as yours help to 
mitigate these issues.
This way you are selling the solution to a problem as opposed to merely pushing 
the sales of your products or services. It gives a greater understanding of your 
company and what you do.
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Ebook Writing Services Provide 
Content That Can Be Used Across 
Platforms
The content that you or your ebook writing company creates doesn’t only have 
to be used in an ebook exclusively. There is room to repurpose it across multiple 
platforms for a long time. The ever-green nature of ebook content means that 
you can pull from it at any point.
These books more often than not have deep research, statistics, and figures 
included in them. These are bits of information that can be re-written and re-
purposed to suit multiple platforms.
You can use this content as short snippets on social media, in sales brochures, 
on your website, and even as shorter blogs or articles. It can even be the basis 
for a video or podcast script.
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Ebooks 
Generate Leads 
and Build 
Databases
Most businesses require 
a download for access to 
an ebook. When you get 
taken to a page, it 
requires you to input 
your email address as a 
way of downloading the 
ebook. This does two 
things.
The first is that it starts 
a database of email 
addresses. This 
database can be used 11
for newsletter marketing 
should the person opt-in 
for it. 
It gives you a new group of people to reach with news about your product.
The second thing is that it gives you warm leads for potential sales. If someone is 
downloading your ebook on how rental and fleet cars are often broken into or have 
a higher safety risk, they are probably interested in your solutions, too. Use these 
names and email addresses. Follow up with those who have downloaded your book 
and check to see if they require your goods or services.
Now that you know why you should create an ebook, we’re here to tell you that 
you don’t have to do it yourself. In fact, we don’t think you should. You should 
outsource this service to ebook writing services for several key reasons.
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Outsourcing Saves You Time
If you are really honest with yourself, do you think you have the capacity to 
write an ebook right now? Are you able to do this while also focusing on your 
businesses and taking care of your team?
Your plate is probably already full. But that doesn’t mean you have to sacrifice 
your ebook. You could benefit from making use of 
ebook ghostwriting services. That way, you can give guidance and insight 
into how you want your book to sound and look. But you will also let a 
professional ebook writer do the work for you.
This will take pressure off of you and any precious company resources. You can 
run your business and not have to worry about writing. The risk in writing it 
yourself is also that it might get neglected as other priority projects come up.
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Outsourcing Results in Objective 
Writing
When you are close to a subject matter or topic, it’s not easy to be objective in 
your writing. Your passion for the brand and your love of the company will be 
obvious in your writing and your phrasing.
Using an outsider will ensure that your writing remains objective, 
straightforward, and factual. It gives fresh eyes to your business and what you 
do. An outsider will even be able to write about your business in a way that 
everyone can relate to.
This might be harder for you to do if you write ebooks in-house. You run the risk 
of using jargon and terminology that only those in your field know about. And 
this isolates many potential customers.
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An Outside Writer 
Can Give You New 
Ideas for Content 
Based on the Ebook
As we mentioned above, 
having fresh eyes on 
your writing and your 
business is a good idea. 
Not only because the 
writing can remain 
objective and clear, but 
also because fresh eyes 
bring new ideas.
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While writing for you, an ebook writing service will be able to develop some 
additional story and blog ideas. They might find that certain things that they touch 
on in the book can be better written or better explained in an additional piece.
Ask your ebooks writing service to keep this in mind as they are putting this piece 
together for you. And to make notes as they go along.
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Ebook Writing Services Can Turn It 
Around Quickly
Using an expert writing service for your ebooks ensures that it is done as quickly 
as possible, without compromising on the quality of the piece.
The amount of work needed to produce an ebook is a lot and a professional will 
have the process waxed by now. They will have their own formula that they 
follow for writing an ebook. As a result, they will be able to get it done a lot 
quicker than you or someone on your team with no experience.
It also leaves room for more ebooks down the line if the turnaround remains 
quick.
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Local Insight Into Language and 
Your Target Market
This is for those companies wanting an ebook that will be aimed at another or a 
new market entirely. You might currently have customers in the UK, but now you 
are keen on expanding to other countries and regions.
There are professional ebook writing services that have teams spread across the 
world. This allows these writing agencies to call on expertise in various regions. 
And it comes in handy when local insight is needed for new markets.
Having this type of insight is invaluable. It allows you to get a good footing in 
the market from the start. And it shows your potential audience that you have 
taken the time to get to know who they are and where they reside.
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This Is Their Area of Expertise
If your vehicle engine needed a fix or your laptop needed a new internal hard 
drive, you wouldn’t do this yourself, would you? So, why would you take on the 
task of writing an ebook yourself?
Your area of expertise is in your business. Be it fintech, insurance, health and 
wellness, education, or anything else. That is your area of expertise. Writing is 
what professional ebook services do every single day. This is their field and this 
is how they grow their business.
Leave your ebook requirements to them. They are professionals and they know 
exactly what they are doing.
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You Can Lean 
On Them for 
Other Content
The chances are, the 
professional ebook 
writing services that you 
use will also be able to 
produce other types of 
content. Take a look at 
their full service 
brochure and see which 
services you might need 
going forward.
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Your business is always growing and with it, so do your content needs. If you are 
using someone to write an ebook for you, they will have an adequate background 
on your company. They could use this to create articles, blogs, scripts, and more 
for you.
This, of course, will come at an additional cost. But it’s something that pays off in 
the long run as your brand presence grows online.
As we’ve demonstrated, ebooks are highly beneficial to your brand and business. 
It’s not something that businesses can afford to overlook going forward. It’s also 
not a task that you might want to take on yourself.
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Consider using professionals to save yourself the time and trouble of putting this 
together. You receive a quality piece, quickly. And it is something that you will be 
able to refer back to repeatedly going forward.
Ebook writing services can truly add value to your business just through the time 
that it saves you. But, of course, also through the content that you receive and 
create for your company. It gives you content that builds trust, authority, and leads 
over time.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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