What to Expect From Website Content Writing Services
                     What to Expect From 
Website Content 
Writing Services in 
2021 and Beyond
https://goodmanlantern.com/
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Businesses are planning ahead and looking at how to grow leads, customers and 
profits. This means that many are looking at how content writing services can 
benefit their company. The best content writing services, for their part, are looking 
ahead, too. They are trying to figure out new and innovative ways to support their 
clients’ business needs. And many are finding a couple of trends emerging.
Here are the top trends and what you can expect from professional website writing 
services this year and beyond. Make a note of these to stay ahead.
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Expect More 
Involvement in 
Idea Generation
Previously, businesses 
would typically suggest 
article ideas they’d like to 
include on their website or 
blog in the upcoming 
months. Companies would 
then brief the content 
writing service and expect 
the copy to be delivered on 
an agreed upon deadline. 
But these days, agencies 
are getting more involved 
in idea generation from the 
start.
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While they don’t know your business as you do, they know how website content 
works and the right keywords to use. As a result, they can suggest topics based on 
what people search for around your goods and services.
To ensure that you and your agency are on the same page, prepare a 
brainstorming session to plan ideas ahead of time. This way, everyone can share 
ideas and concepts based on the industry and best practices, and you can sign off 
on topics ahead of time.
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There Will Be Checklists Galore
If you want your website stories to rank high in search results, you need to 
optimise for search. But, this isn’t just about adding keywords and hoping for 
the best. There are many things to take into account. As a result, agencies 
create long checklists for writers. Before writers submit stories, they have to go 
through this checklist.
If you have someone on your internal team who checks your pieces and signs 
off, they should have this list too. It won’t hurt to also go through the checklist 
before signing off the copy. This ensures that everything is in place and that all 
articles meet SEO standards.
5
There Is More 
Focus On the 
Value of a Piece
By this, we mean the value that 
a website article or blog post 
provides the reader. Search 
engines are getting smarter. 
They are looking at how much 
value stories bring to people. 
Yes, you can focus on backlinks, 
keywords, etc. But if your pieces 
are not benefiting your readers, 
then it’s not deemed valuable.
As a result, agencies need to 
ensure that every piece they 
produce helps or adds some 
value to the reader. Whether it’s 
a how-to piece, or a detailed 
product description, it needs to 
be accurate and relevant to the 
reader. 6
Expect More Flexibility From 
Content Writing Services
Before the global pandemic, things were very different. Agencies could pretty 
much set out an editorial calendar two to three months ahead of time. These 
days, the world is ever-changing. As a result, content writers need to be flexible 
enough to change things on the fly and at any moment.
Let’s take a video call software company as an example. Companies are 
changing their remote working policies and expectations based on lockdown 
restrictions. So, it would become important for agencies to be flexible with the 
pieces they do for this type of client. Perhaps they planned a piece about how to 
make use of video meetings from the office. If the region goes into lockdown at 
a moment’s notice, the idea would need to change.
And the pandemic isn’t the only factor to consider. Things generally change all 
the time. So, it’s important that businesses and agencies remain as agile as 
possible.
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There Will Be Frequent Updates to 
Old Content
As the world changes, so do SEO requirements. This means that some of your 
older pieces may no longer meet these requirements. You can expect content 
writing businesses to frequently check your older articles and update them.
They might add new information to older pieces or tweak it to adhere to current 
best practices. Either way, it’s good to do a content audit and check what 
information on your website could use some updates.
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There Is More 
Repurposing 
Information
The best content writing service 
should be following your business 
on social media and other digital 
channels. By monitoring your social 
media platforms, content writers 
can take what they see there and 
repurpose them for use elsewhere. 
Perhaps your Facebook post would 
work well as a longer blog post or 
thought leadership piece. There are 
many ideas that could spark 
through the repurposing of 
information.
This is something that will become 
common practice going forward. 
Repurposing content from social 
media and other places to use on 
the website will be more popular. 
And vice-versa.
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A Wider Variety of Content Types
While many writing companies focus on writing, you will soon start seeing a shift 
towards other types of content. In a world where more than two billion people 
log in to YouTube every month, it’s hard to ignore video. More companies are 
also finding value in podcasts and infographics. In fact,
 a recent survey highlighted that 37% of Americans over the age of 12 listen to 
at least one podcast every month. This is an increase of 5% when compared to 
2019. While writing may still be the focus for many agencies, it’s hard to ignore 
these other formats. They are here to stay. Going forward, agencies will start to 
find more ways to incorporate different content formats in order to appeal to all 
audiences. This could be videos, infographics, images or podcasts.
These are just a handful of things to expect from professional content writing 
services in 2021 and beyond. The world is more connected than ever before and 
people’s media consumption habits are changing all the time. And because of 
this, we’re sure that content will get another shake-up soon enough.
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THANK
YOU!
Goodman Lantern
Phone: Email: Website:
+44 3300270912 [email protected] https://goodmanlantern.c
om om/
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