Expert White Paper Writing Services Could Boost Your Business Growth
                     Expert White Paper 
Writing Services 
Could Boost Your 
Business Growth
https://goodmanlantern.com/
1
We live in the age of information. Every answer we need is at our fingertips with 
the growth of the internet. We have no shortage of information with the help of a 
simple Google search. Yet, there is a lot of nonsense online too.
Brands and businesses have realised the enormous power the internet has for their 
growth. Today, most businesses have an internet presence. Yet, there is an art to 
being found online. Businesses need to be more than just “found” online. They 
need to be seen as credible, offering material that makes them stand out. 
This is where a more credible, facts-based format of content could make all the 
difference. 
2
Did you know that 71% of B2B marketers have used white papers to influence 
purchasing decisions?
Expert white paper writing services deliver an invaluable piece of marketing 
material. Learn more about what this is and how it will grow your business. 
3
What Is a 
White Paper?
A white paper is a longer-
length document that is 
informative. A company will 
usually issue this content 
format to highlight a 
solution, product, or service 
in-depth. This format of 
writing usually investigates 
the features of the 
company’s offering. It often 
offers a deep dive into 
products or services. As a 
result, this marketing tool is 
a fantastic way to give a lot 
of technical information to 4
your audience. Using the 
services of professional 
white paper writers would 
streamline this process. 
Companies typically use three 
different types of white papers
Business Proposition Paper:  This gives an in-depth case study of a company’s 
offering. It might speak about business processes. It could also showcase a 
company’s technology and how this will help the client. 
Technology Paper: This deals with the technology offered by a company. It will 
discuss the technology’s benefits in detail. It will be specific and technical. 
Hybrid Paper: This is a mixture of the above two papers. It establishes the 
company’s business offering. Thereafter, it discusses technical aspects offered by 
the product or service. 
5
Make use of high-quality content writing services. They can create a 
document for you that is excellent for marketing and sales. Businesses in the 
technology industry love white papers. They are great at explaining the 
processes of their company. When created by professional writers, this copy 
format can be engaging and informative. It has a host of marketing benefits 
that we will discuss further. 
MM.DD.20XX
6
ADD A FOOTER
What Do Expert 
White Paper 
Writing Services 
Do? 
White paper writing 
services create a 
document for your 
business that is 
informative. This 
promotes your business 
and its values. It also 
delves deeper into the 
technicalities of the 
product or service 
offered. 
7
An agency offering this service crafts a high-quality document. The added benefit 
is that the agency will market the document. A distribution team will promote the 
document on a range of platforms for your industry. This can be placed online, on 
forums, used on your website, or emailed to potential clients. 
Using high-quality content writing services offers more than writers for your 
business. White papers crafted by professionals should also be carefully 
distributed. When you choose the right agency, your document will be strategically 
distributed to build brand awareness for your company. 
Find out the other benefits a white paper could have for your company. 
8
Redefine Your Market Space
 Professional white paper writers are adept at crafting a document that 
enhances the perception of your business. They will establish your position in 
the industry and what you can bring to the market. 
 Using a document that displays your business’ strategic thinking will help you 
compete. It will also capture more of the market for your brand. This kind of 
content is also beneficial for B2B companies. 
 Showcase your company’s innovation and unique proposition. A white paper 
offers the ideal content marketing strategy. 
9
Become an 
Industry 
Leader 
Fact-based, long-form 
content formats are a 
fantastic way to show 
what your brand offers is a 
solution to a problem. 
Professional white paper 
writers will prove your 
business’ expertise in your 
industry. The paper will 
address your potential 
customers’ most 
frequently asked 
questions. Moreover, it will 
answer them in a way that 
builds confidence in your 10
brand and boosts your 
credibility. 
This official document is a great way to establish yourself as the authority in your 
field. The more content your business has out there, the more thought leadership 
you will gain. White papers can build a positive image of your company. This 
contributes to building an excellent business reputation. With a reliable reputation 
comes brand loyalty. 
11
Professional White Paper Writers Can 
Generate Leads and Grow Prospects
White papers offer your potential customers an informative document 
that is downloadable. This is a marketing tool like no other. Use this 
resource to entice your prospects to sign up for your mailing list or 
newsletter. It’s a legitimate and intelligent way to gain leads.
You can continue to communicate to these leads with newsletters, links to 
your website, and other forms of copy. The more they know about your 
business and offering, the greater the chance of converting them into a 
sale. 
12
Drive and 
Close Sales
White paper writers will 
establish a relationship 
with your potential 
clients. The more 
information and value 
your content offers, the 
better. 
13
Usually, at the point where your customer is looking at or downloading your 
paper, they are already captivated by your business. This is a chance to 
seal the deal. Your product or service can be marketed to a greater extent 
with white papers. So it’s a marketing tool that can convince a potential 
customer to become a buyer. 
If you are looking for an expert white paper writing service that offers value 
for money, look no further than Goodman Lantern. We offer a team that 
manages your content creation from conceptual planning to writing to 
distribution. Our extensive range of expertise means that we can match a 
team perfectly suited to your industry. Therefore, we’ll save you time and 
do the research and hard work for you.
MM.DD.20XX
14
ADD A FOOTER
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
15