How to Find a Content Marketing Agency That Will Help You Effectively Grow Your Business
                     How to Find a Content 
Marketing Agency 
That Will Help You 
Effectively Grow Your 
Business
https://goodmanlantern.com/
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Content marketing – it’s no longer a question of if you should do it, but rather when 
and how you are going to do it. Content marketing is important to all businesses 
that exist in the 21st century. Whether you do it on a large or small scale, it’s 
important to create content pieces to help market your company. 
The next question is – do you keep this process internal or outsource it to a 
content marketing agency? We think it’s best to use an agency.
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Some of the benefits of outsourcing to an agency include being able to do more 
frequent pieces in larger quantities, having subject matter experts write your 
pieces, using fresh eyes for fresh ideas, freeing up time for you and your existing 
employees to focus on other projects, and so much more. But how do you choose 
the right B2C or B2B content marketing agency for your company? What do 
you need to look for and what are the red flags that should make you walk away? 
Below are a couple of things that you should look out for when it comes to 
choosing your next digital content marketing agency. 
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Find Their 
Testimonials
This is a key step in 
choosing which agency 
to work with. Look them 
up on Google, social 
media, and check 
testimonials on their 
website. Look for reviews 
from past and present 
clients and do your 
research. If you can’t 
find any testimonials 
online, that’s a bit of a 
red flag. 
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Alternatively, you can ask the agency in question for case studies or references 
from people and companies they have worked with previously. Reach out to these 
companies to find out more about their experiences while working with the agency. 
Try to chat to someone who worked with them directly so that you can get a first-
hand account of their experience. It’s important to do a bit of a background check 
before signing on for any long-term work with another company. 
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Ask Your Potential Content 
Marketing Agency to Pitch a 
Campaign or Project Idea
Agencies are sometimes apprehensive to create project or campaign ideas 
before locking in a contract. But it’s a great way to see how they think, so you 
may benefit from requesting they do this. 
You could ask them to create a content marketing campaign that focuses on a 
particular objective. For example, you might want to profile your management 
team a bit more. You might be keen to position your team as thought-leaders in 
the industry. You could ask a potential agency to suggest ideas on how they 
would go about doing this. 
They could then suggest blogs, podcasts, a content series, or even video 
content. Pay careful attention to their ideas and how they ideate. What they 
pitch will give you a clear idea of how they think and approach content 
marketing. 
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Check Their Website and Social 
Media Pages 
Never trust a skinny chef, right? That phrase might not be true for all chefs, but 
it’s certainly true when it comes to choosing a content marketing agency. 
They need to be doing great work for themselves as well as their clients. 
To see how they treat their own content, check their website and social media 
pages. Are they doing creative pieces for themselves? Do they write blogs and 
articles? And if yes, check the quality of these pieces. Look for typos, mistakes, 
and layout errors. Look them up on social media and check their posts. 
Seeing what they do to market themselves will give you a good idea of what 
they will do for you. 
You don’t want to sign a contract with a company that doesn’t take pride in its 
own work. 
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Investigate Their 
Level of Experience 
in Your Industry 
Look into who their 
clients are and see if 
they have clients in your 
industry. If they do, it 
means that they have 
experience in writing 
about and creating 
content around your 
sector. But don’t write 
them off if you see that 
they don’t have clients 
in your industry. Many 
content marketing 
agencies have diverse 8
team members that they 
can call on for work in 
different fields.
For example, at Goodman Lantern, we have writers and team members based all 
across the world. This means we have people experienced in a wide range of 
subject matter. We have team members who have worked in sectors such as 
technology, telecoms, insurance, motoring, tourism, marketing, and so much more. 
If our client list doesn’t show our experience, our varied team certainly does. 
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Ask the Content Marketing Agency 
About Their SEO Knowledge
A content marketing agency in 2021 should know all about SEO. In fact, they 
should ideally have someone on their team dedicated to SEO research and 
knowledge. Be sure to ask about this when you are deciding on an agency. 
You want to work with a team that knows what the changes are in SEO and what 
the important factors are. This team will, after all, create most – if not all – of 
your digital content. They need to know what keywords to use and how to use 
them. They need to be able to create pieces that are optimised for search 
engines, while also being careful to ensure they are catered for the reader. 
A good agency will know how to maintain the delicate balance between the 
two. 
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Try to Figure Out 
What Their 
Company Culture 
and Values Are
Ideally, anyone that you 
partner with for your 
content needs will share 
your values and have a 
similar culture to your 
business. You don’t want to 
work with people who have 
opposing values to you. Do 
they value the mental 
health of their team as you 
do yours? Do they 
encourage work and play? 
Or do they overwork their 
team to the point of 11
breaking? Ask them about 
their values, their Corporate 
Social Responsibility, and 
their tenacious goals. 
If you work with a company whose values don’t align with yours, you might find 
yourself disagreeing on topic ideas later on. It’s important to know about company 
and workplace culture when going into a business partnership of any kind.
There’s a lot to consider when choosing a digital marketing agency. Above all 
else, we encourage you to be discerning when it comes to making your final 
decision. When you find the right company to work with, you’ll know, and your 
business will boom because of it. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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