Goodman Lantern’s Rising Stars Campaign Career Development for Women
                     Goodman Lantern’s 
Rising Stars Campaign: 
Career Development for 
Women
https://goodmanlantern.com/
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Despite progress in recent years, women still encounter significant challenges 
in their career development in the tech and marketing industries. 
Unfortunately, gender bias and discrimination are just a couple of the hurdles 
female professionals deal with on a regular basis. 
To encourage more women to enter these highly competitive fields, we think 
it’s important to acknowledge and celebrate the achievements of those who 
have paved the way. By doing so, we can spark inspiration and motivation for 
future generations, leading to a more diverse and inclusive industry overall.
 
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Step into our world of Rising Stars. This is where we pay homage to the 
phenomenal accomplishments of women in the tech and marketing industries 
worldwide. By highlighting their successful careers, we hope to provide 
invaluable career tips for other women equally looking to fortify a future in 
tech.
Our mission is to foster a diverse and inclusive environment that 
inspires women to explore boundless opportunities and especially embark on 
fulfilling and successful careers in these fields.
 
Come join us on this empowering journey towards building a brighter, more 
equal future.
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The Goal
At our core, we aim to 
inspire and support 
women who aspire to 
rise to the top in 
technology and 
marketing. We believe 
empowering these 
ambitious women starts 
by chiefly recognising 
and celebrating their 
incredible 
accomplishments. 
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Through our Rising Stars campaign, we offer a dynamic platform that enables 
these talented women to share their experiences, insights, and career advice for 
women. It happens while simultaneously encouraging diversity and inclusivity in 
the often male-dominated tech and marketing fields.
 
We firmly believe in creating a level playing field for women. Therefore, they will 
be able to take their rightful place as leaders in their chosen industries. By 
equipping women with the skills, resources, and encouragement they need to 
succeed, we’re confident that more women will feel encouraged to break into the 
world of tech and marketing and ultimately rise to the top.
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To put it simply, our aim is to:
Amplify the voices of accomplished women in these industries and, therefore, 
showcase their wisdom and knowledge.
Promote diversity and inclusivity to create a fair playing field for all talented 
women equally.
Inspire and motivate more women to pursue careers in technology and 
marketing, ultimately leading to a more gender-balanced leadership in these 
fields.
Together, let’s break barriers and pave the way for a more equitable future for 
career development for women in technology and marketing altogether.
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How the Rising Star Campaign Works in 
Career Development for Women
   Every month, we shine a spotlight on ten remarkable women who are chiefly 
making waves in the technology and marketing industries. 
   Finding our Rising Stars involves a rigorous process. It starts with taking 
nominations from anyone who wants to celebrate a woman’s successes in these 
fields. 
   From there, our expert team thoroughly reviews and selects the top 30 finalists. 
We then dive deep into each of the outstanding submissions to select the final 
ten winners. 
    They have been chosen for their incredible accomplishments, impact, and 
potential. 
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These trailblazing women get their moment in the spotlight when we announce 
them on our website and social media platforms. Doing so allows them to share 
their stories and career tips with a wider audience.
Our process looks like this:
Nominations:We will take nominations from anyone who desires to honour a 
woman’s accomplishments in the technology and marketing fields.
Review:Our team will review all the nominations and choose 30 finalists. Our 
team will then analyse the finalists’ submissions and pick ten winners based on 
their achievements, impact, and potential.
Final decision: Winners will be announced on our website and social media 
platforms, giving them a platform to share their experiences and views 
correspondingly. 8
The Rising Star 
Winners
Below are our first set of 
Rising Star winners. Each 
woman has proven their 
dedication, commitment, 
and fervour for their 
work and has, therefore, 
achieved outstanding 
results that prove as an 
inspiration. 
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Sneha Jubin | Head of Content Strategy 
at Ivy Mobility
A twin mom turned writer who strongly believes that the path to successfully 
impacting your readers is mainly through compassion. It’s the same even when 
you are trying to sell them a professional technological solution.
Patricia Finlayson | Senior Product Marketing 
Manager at Agora
A results-driven product marketing professional crafting go-to-market strategies 
that enable organisations to become more agile.
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Ruchita Shah | Senior Product Marketing 
Manager at Okta
A creator of SEO-rich content, email marketing, social media, newsletter, and 
infographics content. She’s collaborated with cross-functional teams to ensure 
content creation supports business initiatives accordingly. It resulted in generating 
organic traffic.
Roxanne Lewington | Growth Marketing 
Manager EMEA & APAC at Canto
Roxanne has worked across multiple marketing disciplines in growing B2B 
organisations. She has developed a breadth of experience in demand generation, 
strategy, digital marketing, content, and also events over her career. 
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Pooja Azhalavan | Product Marketing 
Manager at Resolver Inc. | A Kroll Business
A manager with over nine years of industry experience in Product Marketing, CX 
and project management under her belt. She started her career as an Analyst. She 
drew valuable employee and customer insights using BI tools, and acquired critical 
thinking skills accordingly. 
Jennifer Taurel | Senior Partner Marketing Manager at 
Vonage
Senior Partner Marketing Manager at Vonage with over ten years of experience 
that especially focuses on executing marketing initiatives. She has been awarded 
the “Vonage Key Contributor” award in 2020 and 2021 for exceptional work, 
collaboration and delivering positive results.
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Denise Balbin | Global Senior Partner 
Marketing Manager at Heap
A technology marketing leader combining her passion for understanding social 
behaviour and go-to-market storytelling into a 15-year career across various SaaS 
industries.
Amanda Marguerite | Senior Marketing 
Manager at Tufin
An integrated marketer with 20+yrs experience in high-tech organisations. 
Responsibilities have included the hiring, onboarding, and management of 
business development teams to full-funnel marketing program planning 
accordingly.
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Christy Lynn Gray | 
Senior Digital 
Marketing Manager 
at Terminus
Christy has developed 
digital strategies for ABM 
efforts to support 
lifecycle nurture 
programs to push 
accounts along the 
buyer stage journey. 
They accelerate pipeline, 
maximise expansion and 
customer retention, and 
promote cross-sell 
opportunities 
correspondingly.
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    Our Rising Stars campaign is a game-changing initiative that especially 
acknowledges the groundbreaking strides and remarkable contributions of 
these women. By honouring them, we hope to inspire others to follow in their 
footsteps and embark on fulfilling career development for women in these 
fields. 
    With their achievements serving as a beacon of hope and inspiration, we can 
create a more diverse and all-embracing industry that equally empowers 
everyone. Come and be part of this exciting journey as we celebrate the 
incredible accomplishments of these female changemakers shaping the future 
of technology and marketing.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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