Here’s Why You Should Outsource Your Writing and Editing Services to a Content Writing Company
                     Here’s Why You 
Should Outsource 
Your Writing and 
Editing Services to a 
Content Writing 
Company
https://goodmanlantern.com/
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It’s no secret that all companies need content writing. No matter the size of a 
company or what industry it operates in, there is going to be a need for content in 
the business. This is what Goodman Lantern founder and CEO, Raj Goodman 
Anand, realised some years ago. It’s part of
 how and why Goodman Lantern was created. 
For many businesses and their management team, considering a content writing 
company may not be high on the agenda. A lot of new companies attempt to 
create content themselves. Many delegate content creation to someone who 
already works at the company or create a new role that purely focuses on content 
creation. While these might seem like logical solutions, these decisions are far from 
the best for most companies. 
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For one, business leaders and internal team members probably have enough on 
their respective plates already. Onboarding new team members, and managing 
and assigning tasks is a lot of work in and of itself. And two, it’s easier to outsource 
writing and editing services.
 
Below are seven reasons why you should consider using a 
top writing and editing agency for all your content needs. 
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Frequent Content 
in Larger 
Quantities
If you go the route of 
allocating employees to 
write pieces for your 
content marketing 
strategy, it’s likely that it 
won’t be their top 
priority. Usually, content 
creation will be but a 
measly side-dish on the 
loaded dinner plate of 
any employee. When 
there are other tasks at 
hand, an internal 
content creator may 4
struggle to write content 
as efficiently as the pros 
can.
By using outside content writing and editing services, you are able to not only get 
a quick turnaround on stories but also request more content. You can brief more 
than one story per week, and the types of content you can request can range too. 
An agency or professional service would be able to divide resources according to 
how many pieces you want. And because this is what they do daily, they won’t 
drop the ball when other projects come up. Your content will be their top priority. 
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It’s Good for SEO
More pieces on a regular basis are great for SEO. If these pieces are living on 
your website or mentioning your company online, it creates a wider reach for 
your brand. And, if it has the correct keywords, consistent content will 
drastically improve your search rankings.
Having these regular pieces also means fresh content often. Search engines 
love this. Or more importantly, they don’t like when a website is stagnant for too 
long. 
The best content writing companies will have all this insight already. An SEO 
content writing services company will know how to write for SEO and what to 
write for better search rankings. This means you don’t have to learn this 
internally unless absolutely necessary. 
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A Content Writing 
Company Will 
Know How to Do It 
Better
Probably the most 
straightforward and 
obvious reason is that a 
professional in this field 
will always do the job 
well. Just like you 
wouldn’t do your own 
plumbing if you’re not 
trained to do so, you 
shouldn’t attempt to do 
your own writing and 
editing. 
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A professional service will know how to construct timeless content that converts. 
Not only that, but they will do it in a manner that everyone can understand. If you 
keep the writing internal, you’re at risk of using jargon and complicated terms that 
only people in your industry know. This has the potential to repel some readers 
who aren’t experienced in your industry. An outside party, however, wouldn’t do 
this. They would know how to uncomplicate these phrases and present them in 
terms that anyone can understand.
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Editing Services Will Catch 
Mistakes
When you are too close to a piece, it’s easy to miss or overlook mistakes in your 
content. On top of this, you may be unaware of some common syntax errors and 
grammatical mistakes that are recurring in your content. The best content 
editing service providers will know what to look for to ensure your content is 
pristine. 
The best content editing services provide a systemic framework that they use to 
ensure a consistent tone and style, as well as copy that’s free of errors. With a 
trained eye and plenty of editing experience, they will easily pick up on common 
mistakes and overlooked typos. They will also be able to reconstruct longer or 
clumsy sentences easily. 
A professional proofreading and editing service will know if a piece isn’t 
going to be easily understood or read by your potential audience. And they 
would be able to change the writing accordingly.
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It’s Cheaper Than 
Hiring Someone 
Full Time
It is very tempting to 
create a content role 
when your content 
needs increase at a 
company. But it can be 
quite a costly affair. 
A new role and a new 
hire not only means a 
new salary, it means 
more resources used by 
the company. There are 
also often other costs 
that you can’t always 
calculate in monetary 10
value that come with 
onboarding new 
employees.
When you outsource your writing and use a professional content writing company, 
you only have to pay for their services. Many content agencies can put a package 
together to suit your unique needs. Perhaps you need three pieces a week, social 
media posts every other day, and one white paper each quarter. They would be 
able to bill you based only on the services they provide. No need to consider 
anything else that comes with hiring a full-time employee. 
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Make Use of Industry Experts on 
Different Topics
A writing agency will have a whole team of people that they call on for content. 
How they assign work will depend on the topic and style of each piece. 
For example, if you needed to interview a chef for a blog on your website, an 
agency would assign a writer who is used to writing about food, travel, and 
leisure. And they would likely assign the work to someone who has experience 
in conducting formal interviews. 
If you brief in a story about business acquisitions in the APAC regions, an agency 
would call on a writer based there. On top of this, they would ensure that it’s 
someone who has business writing experience. 
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Fresh Ideas From 
Outsiders
A big perk of using an 
outside company is that 
fresh eyes can source
 new ideas. They can 
suggest new topic ideas 
based on their 
knowledge of your 
company, and 
experience with other 
companies in your field.
If needed, they could 
even set up a calendar 
of content that can be 
rolled out over a couple 13
of weeks or months. 
Outsourcing professional writing and editing services is a boon. And it makes 
life so much easier. So, what are you waiting for?
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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