Things to Consider Before Hiring Legal Content Writing Services
                     Things to Consider 
Before Hiring Legal 
Content Writing 
Services
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Writing is a crucial part of the legal profession. From briefs to contracts to emails, 
lawyers need authoritative and persuasive text. The words they use and the 
sentences they construct can mean the difference between winning and losing a 
case. While clear writing explains and engages, poor writing confuses and 
complicates. To ensure effective writing, law firms can hire experts. 
Why does legal writing matter? What do law firm content writers do? What are 
three things firms must consider before hiring legal content writing services? Let’s 
unpack it all!
 
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Why Do You Need Good Legal Content 
Writing Services?
Professional legal content writing can make or break a case. Legal documents 
include key information to educate and persuade judges, lawyers, and clients. 
Poorly written copy that is jargon-heavy increases the chances of 
misunderstanding. If a document has convoluted language, the reader may not 
fully understand its meaning – rendering the document useless. 
Thus, law firms need good legal writing to inform the reader about complex 
matters and do so in an engaging manner. They also need to put forth an impactful 
argument and influence the reader in their favour. This takes skill and experience, 
which is why lawyers hire legal content writers. These are writers specifically 
trained to produce effective and structured texts. 
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What Do Law Firm Content Writers Do?
Law firm content writers craft a variety of documents such as contracts, 
affidavits, deeds, and forms. They provide marketing materials for this 
industry through blogs, newsletters, and emailers. Technical deliverables
 such as case studies, whitepapers, and eBooks also fall under their forte. 
Legal content writing services can serve as a 
bridge between the lawyer and the client. They understand matters of the 
law and translate that into communicative language for the layperson. 
Writers carry out in-depth research and analysis to craft detailed documents. 
They use straightforward, jargon-free language to engage the reader. From 
correct grammar to clarity of thought, law firm content writers make 
competent and convincing content. 
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Key Things to Consider Before Hiring 
Legal Content Writing Services
 
1. Do They Have Experience in the Industry?
Legal communication needs to be concise, organised, and legitimate. It 
needs to walk the line between being too vague and too verbose. Crafting 
influential documents requires a keen grasp of the law and legalese. So, it is 
important to hire legal content writing services with industry experience. 
Law firm content writers with substantial expertise know how to write 
documents with compelling arguments. They are also adept at backing up 
their arguments with sound evidence. They can apply real-world facts and 
law principles in their writing. Moreover, they can offer complex information 
in interesting ways. They tend to do so by using lucid communication, 
appropriate word usage, and storytelling techniques.
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Many law documents 
follow a certain template 
or guide. So, it takes 
expertise to write original 
and thoughtful text that is 
tailored to specific needs. 
Firms can ask to see 
previous projects of 
potential candidates or 
agencies to better 
understand the breadth of 
their work. Having a 
portfolio with a diverse 
range of projects with 
original documents is a 6
good sign.
2. What is the Breadth of Services They Offer?
Lawyers understand that, to be successful, they need to build trust with their 
clients. They need to show the breadth and calibre of their services and work on 
deepening interpersonal connections. They can improve their customer 
relationships through several means. Using different formats of high-quality 
copy is one such effective strategy. 
  
Hire legal content writing services that can produce a wide range of legal 
content. Besides well-researched policy papers, law firms also need blog posts, 
attorney bios, social media posts etc. For a lawyer, magnetic website copy can 
leave a memorable impact on prospective clients. An informative blog post can 
provide valuable information and increase organic website traffic. 
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Even a catchy social media post can improve customer engagement and 
showcase your brand identity. Working with a full-service marketing agency 
allows firms to reach customers through different channels. This helps 
customers understand their brand better and deepen their relationship with the 
organisation.  
Having the same law firm content writers working on your marketing campaign 
also ensures consistency. They can write materials in a style and tone that feels 
authentic to your company while resonating with the audience. This also helps 
create and reinforce a memorable brand identity. 
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3. Can They Fit Your Unique Needs?
When it comes to law communication, a one-size fits all solution isn’t the way to 
go. A firm needs to work with legal content writing services that can meet its 
unique needs. The writers they hire will depend on the business goals they wish 
to achieve. For instance, a company might need help generating affidavits and 
also want to increase organic website traffic. They would need an agency that 
offers SEO services as well as legal content writing services. This way, law firm 
content writers can research keywords and incorporate that into the text they 
write to improve search engine performance.
 
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Final Thoughts on Legal Content 
Writing Services
Generating high-quality 
legal documents is a 
substantial 
commitment. A 
professional team of 
legal content writers 
can produce large 
volumes of deliverables 
without compromising 
on quality. Thus, hiring a 
professional content 
marketing agency saves 
valuable time and 10
resources for your 
team.   
This can be redirected to focusing on cases, clients, and other priorities. Working 
with agencies with a demonstrated legal writing history and offering a range of 
services that meet your business needs can take your business to the next level.
Looking for expert law firm content writers? Goodman Lantern’s legal content 
writing services has a whole team of them! Book a discovery call, and we can 
help you figure out your next steps. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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