Outsourcing Your Content Creation How to Hire the Best Blog Writers
                     Outsourcing Your 
Content Creation: 
How to Hire the Best 
Blog Writers
https://goodmanlantern.com/
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Thinking of outsourcing your blogs? It is no secret that blogs are a key tool for 
driving traffic to your websites, pulling in leads, and maximising sales while having 
a direct positive impact on your bottom line. Any successful digital marketing 
campaign requires regular blogs on your business website. This is a time-
consuming process, which is why you may be looking to hire blog writers in 
2022.
Blogs create organic traffic to your website. In other words, they bring in readers 
who are already interested in your products or services and who want to know 
more about your business. According to Google’s Economic Impact Report, organic 
traffic is five times more valuable than Google Ads.
Whether you are a small business or a large corporation, the concept remains the 
same. Smaller businesses may see returns by posting a few blogs per week. But 
larger companies may want to pump out blogs every day, or even multiple times a 
day.  2
Writing blogs by yourself can be a mundane, frustrating, and time-consuming 
process. As a business owner, you likely have more valuable things to do with your 
time. Even if you are a good writer, consistently producing high-quality blogs for 
publication on your websites may prove to be impossible. This is where 
blog writing services come in handy. 
One of the many benefits of outsourcing to blog writers is that you don’t have to 
do it all by yourself. There are thousands of professional blog writing services with 
tailor-made packages for businesses just like yours. When you opt to outsource, 
you free up more time to focus on other business endeavours that require your 
specialised skills.
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Benefits of 
Outsourcing 
Content Creation 
Having access to a 
globalised team of 
content creators ensures 
that you can constantly 
produce blogs that are 
fresh, diverse, relevant, 
well-researched, and 
keyword optimised. This 
helps you to achieve the 
goals of your digital 
marketing campaign 
without you ever having 
to formulate a sentence. 
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You may be wondering why you should outsource instead of merely hiring in-house 
content writers. Well, businesses who decide to go with an in-house content team 
are likely to experience the higher costs and paperwork that come with taking on 
permanent employees. A team of employees may struggle to come up with a 
constant stream of ideas that will engage your audience. They may burn out. And 
you may be forced to contend with lacklustre blogs and unhappy employees, 
causing you to lose potential leads. 
Outsourcing is a sustainable approach to blog content creation, offering a low 
investment and a high return on your investment. When you outsource, you can 
hire more writers during peak times, change writers, or hire them for a specific 
project without any extra obligations or complications on your part. Outsourcing 
your content creation to professionals gives you assurance and peace of mind. This 
is because seasoned writers have a strong network in the industry and they simply 
know what works.
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Blogs That Are 
SEO Friendly
Professionals in the content 
industry have in-depth and 
specialised knowledge. They 
are usually trained in SEO 
and work independently. 
While some writers 
advertise themselves as 
generalists, many specialist 
writers focus on a particular 
niche. Almost all blog 
writing services write blogs 
that are search engine 
optimised. They provide you 
with a piece of writing that 6
is not only engaging but is 
designed to direct your 
readers to your website.
How to Find and 
Hire Blog Writers 
for Your Business
With so many to choose 
from, searching for and 
hiring a blog writer or 
agency may seem daunting. 
Perusing freelance sites, 
reaching out to your 
network, or posting an 
advert on popular job sites 
can pose a minefield of 
issues. Why not look for an 
established content 
marketing agency to ensure
 top notch services? With 
such a variety of agencies 7
available, you can be as 
picky as you want.
If you are unsure about hiring a particular blog writer or agency, then you may 
want to consider contracting them for a trial piece before committing to a long-
term relationship. 
Don’t be afraid to hop on a discovery call with a blog writer to ask questions, put in 
any special requests, and establish expectations. In general, most serious writers 
deliver on their word. Some might ask for a deposit upfront to secure the contract. 
This is usually a sign of professionalism. 
Once you’ve found someone you’re thinking of contracting to work on your 
project, consider the following before committing to their services:
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• Availability
Most freelancers work for more than one client, and some even have a full-time job 
or other commitments too. Do they have the availability to manage your project in 
addition to their other commitments? One way to ensure they do is to opt for a 
content writing agency that will assign a dedicated team to your project.
• SEO Skills
Writing the perfect blog means nothing if it does not show up in the search results. 
Be sure to choose someone who has experience with SEO. 
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• Rates
Prices can vary drastically, so find something that fits your budget. And remember, 
you get what you pay for!
• Reviews/ Portfolio
Reviews and portfolios can give you an idea of what to expect from a writer before 
you sign a contract. If you’re opting for an agency, check out their client success 
stories and testimonials. 
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Maintain Good Rapport With Your 
Content Team
At Goodman Lantern, we believe in taking care of our blog writers, and you 
should too! Blog writing is a creative, but sometimes lonely endeavour. Don’t 
forget to keep the lines of communication open to ensure the well-being of each 
project and the writers working on them. Be sure to provide a well-rounded 
brief, check-in regularly, request progress updates, and hash out ideas with your 
writers so that you are on the same page. 
Open communication helps develop and maintain an ongoing, positive 
relationship with the people working on your content. When you have a team of 
people who want to see your business grow, they’ll put in every effort to ensure 
your copy is polished to perfection. The right content writer or agency will 
create copy that fits your brand and grows your business in 2022.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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