Points to Consider When You Hire a Ghostwriter
                     Points to Consider 
When You Hire a 
Ghostwriter
https://goodmanlantern.com/
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When people think of ghostwriters, many imagine
 those who write books or biographies for authors. This is the case for many. But 
these days, many businesses hire a ghostwriter to help create professional 
content.
Ghostwriting in the business world is often used in content marketing. Businesses 
and C-level executives often realise that they need content for their business, but 
simply don’t have the time to create the pieces themselves.
These content pieces take on many forms. It could be blogs, articles, whitepapers, 
social media posts, and more. But you need to run your business and writing takes 
skill and time. This is where ghostwriters come in.
There are several benefits to using ghostwriting services. Before you make the 
jump into it, here are a few things to consider: 2
Using a 
Professional 
Ghostwriter Will 
Save You Time
A big reason to use a 
ghostwriter or the best 
ghostwriting services is 
to save you and your 
employees time. If you 
are not in the business of 
creating content, it isn’t 
always easy to dedicate 
time to it. Many people 
find that when they try to 
write copy internally, 
they either deliver sub-
standard work or it’s not 
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produced as often as 
they would like.
Using an outside service means you don’t have to block out time to do the writing. 
It also means you don’t have to use internal resources that are essential 
elsewhere. You get back so much of your time when you outsource this part of the 
job. Time that you can use on business strategising, growth, lead generation and 
more. 
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The Process of Finding One Is Relatively Simple 
When You Decide to Hire a Ghostwriter
The demand for content and written pieces of information has grown 
exponentially in the last few years. All companies are now expected to have a 
content marketing strategy in place. This is because customers and clients are 
doing tons of online research before making a purchase. To get discovered, you 
have to provide valuable information about your business and services online.
This demand means a whole industry is now dedicated to content creation for 
companies and brands. One of these services is ghostwriting. A simple Google 
search will bring up a long list of companies to choose from. But, you need the 
right business and a suitable content writer. There are many ways to ensure that 
you choose the right content writer for your business.
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Always Check Their Credentials Before 
You Hire a Ghostwriter
We’ve touched on this in previous posts, but reiteration is always good. Be sure 
to check the credentials of the person you’re keen to hire for this particular 
service. A professional with a lot of experience will have the evidence to back it 
up. Ask for links to previous work and a few references before you make a 
decision.
Also, check their website and social media pages. They will often link to work 
from there or they will have testimonials you can read through. If you can’t find 
any, ask for some. If they are unwilling to share, consider it a red flag. While 
you’re on their pages, take note of how they write. Do they make a lot of 
mistakes? Does their writing entertain you? Is their style something you like? 
Ask these questions as you look into them. 
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They Will Make 
You Look Good
If you are still not seeing 
the benefit of a 
ghostwriter, remember 
that their job is to make 
your content look good. 
Professional writers have 
a way of taking your 
thoughts and ideas and 
phrasing them in a way 
that captivates the 
reader.
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You can, of course, dictate what you want the piece to say or the message you 
want to convey. A ghostwriter can take those notes and use them to position you 
as a thought leader in your field. They can also clean up any clumsy phrasing or 
confusing sentences. 
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They Will Have SEO Knowledge
It’s probably not your job to know all the ins and outs of SEO. However, it is the 
job of someone who writes online content for a living. A ghostwriter can 
incorporate SEO techniques into the pieces that you need for your company to 
get found by search engines.
A professional writer will be up-to-date on what SEO best practice is at all times. 
They will know which keywords apply to your business and the relevant subject 
matter. These are then used to  create copy for your business.
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You Can Bounce Ideas off Them
Writers are creative by nature. They have ideas all the time, and when they get 
to know your business, they will most likely have ideas for stories and pieces. 
You could even bounce a few ideas off them.
Having a fresh mind and a fresh set of eyes can do wonders for the creative 
juices. Set up a brainstorming session and come up with a few ideas for the next 
few weeks. You may be surprised at the ideas you and the ghostwriter come up 
with together.
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Don’t Overlook a 
Writer if They 
Aren’t Experienced 
in Your Particular 
Field
Writers are often asked 
to write about topics 
that they are not familiar 
with. If you find a writer 
who isn’t highly 
experienced in SaaS, 
technology or whatever 
your industry is, don’t 
let this put you off.
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Any writer worth their salt will put in the effort to do a lot of research beforehand. 
Not only will they research your industry, but they will do a deep dive into your 
business too. You could assist them by giving them access to background 
information that may help. Don’t feel discouraged if they aren’t too clued up at the 
start. They will learn more as they research and write for you.
When you hire a ghostwriter, you are essentially hiring someone who will be in 
charge of your company’s voice. Everything they write and how they write it will 
reflect on your company and brand. So, be sure to make an informed decision. One 
misstep harms your reputation, so you want the best in the business when it 
comes to this service.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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