Reasons Why Your Business Should Write an eBook or Use an eBook Writing Service
                     Reasons Why Your 
Business Should Write 
an eBook or Use an 
eBook Writing Service
https://goodmanlantern.com/
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As a business owner and industry leader, you probably have plenty of industry 
knowledge. If your core business is creating new digital marketing platforms for 
fintech companies, you are likely quite clued up on both the digital marketing and 
fintech sectors. But, what are you doing with this knowledge? A great idea to share 
some of this knowledge with other industry professionals and customers. This is 
where ebooks and an ebook writing service comes in.
eBooks provide an opportunity for you to share your knowledge with the world. 
These books contain knowledge and information that educate and inform potential 
customers. It becomes a subtle sell for your services and adds more value than 
you could imagine.
Here are some top reasons your small business needs an ebook and how 
professional content writing services can help.
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Using an eBook 
Writing Service Gives 
Insight Into Your 
Values and 
Beliefs
eBooks are highly 
detailed and can be 
used to convey your 
company values and 
beliefs clearly. Let’s use 
the same example 
above. Imagine you are 
a company that creates 
new digital marketing 
platforms for fintech 
companies. Why did you 
start this business? 
What makes you feel so 
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passionate about digital 
marketing for fintech 
companies?
Perhaps you realised that small businesses were struggling with customer 
payments. These business also had little knowledge of which fintech companies 
could help. In this instance, you can create an online/electronic book to talk about 
this passion. Highlight the struggles of small to medium enterprises (SMMEs) and 
why fintech companies are so crucial to SMMEs. Then talk about how your business 
assists with this. An ebook is an excellent tool for talking about what drives you.
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It Can Become an Evergreen Resource 
for You and Others
A detailed ebook can be a resource to use for years to come. When you need to 
provide other people with information about your business or a certain topic, 
you can simply refer them to your online book.
This content also becomes a resource for others in your sector or similar 
industries. When other companies, news outlets, websites or blogs want to talk 
about a topic covered in your ebook, they can use and cite your resource as part 
of their research. Not only will you get credit for the information, but they could 
potentially link others to it as well.
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Great Material for 
Sharing With 
Potential 
Customers
You don’t always want 
just brochures and 
marketing material to 
share with customers. In 
this case, ebooks are a 
handy way to store 
everything in one place. 
By producing an 
electronic book for your 
company, you also 
generate material that 
you can easily share 
with any potential 
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customers and clients 
down the line.
Yes, it’s a lot of work to get this done initially. Perhaps you don’t have the time or 
expertise. But there’s always the option of using ebook
 writing services or a professional content writing service to do the job for you. 
Agencies who do this type of writing for a living will know exactly how to write 
according to your brief. They will get the job done on time and, most likely, a bit 
more polished than if you had it done internally.
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An eBook and eBook Writing Service 
Can Create Authority Around Your 
Brand and Voice
Seeing your name as an author on a book with your company logo is a great 
feeling. Not only is it something to be proud of, it will help you earn respect 
among industry peers. Writing a digital book creates authority around your 
business and builds brand credibility. Imagine you create an ebook that 
everyone refers to as an industry bible. Wouldn’t that be something amazing?
These books give credibility to what you do and position you as an expert in 
your field.
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eBooks Give You Access to 
Information About Your Customers
Create a sign-up section for people wanting to access your ebook, which will 
take them to a downloadable version. The benefit for you is access to 
information.
Having people fill out a form to download your ebook gives you access like who 
they are, where they work and why they want your ebook. This gives you insight 
into your customer base and provides you with a way of reaching them for new 
business. This brings us to our next point.
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An eBook Writing Service Can Give 
You Solid Leads
This is possibly one of the biggest reasons to use an ebook as a marketing and 
sales tool. When people download your ebook and input their information, you 
can see the work they do or the industries they work in plus other data that they 
freely share.
This information can be used to reach out to the potential clients or customers 
downloading your ebook. Once you find out who your customers are, do a 
follow-up. This could be in the form of a sales call, a carefully crafted email or 
setting up an in-person meeting with them. Use this follow-up to highlight how 
your business can help them and their company. Of course, keep data laws in 
mind when doing this. There are strict rules in place in many regions on how you 
use and when you can use data.
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An eBook Is 
Paperless and 
Good for the 
Environment
It’s very tempting to print 
brochures, guides and 
books. But it can also be 
really bad for the 
environment to do this all 
the time and with high 
volume. How many 
people hold on to 
physical marketing 
material for a long time? 
Not many. They are 
typically thrown away 
and often end up in 
landfills. As such, ebooks 11
are more 
environmentally friendly.
In addition to this, when people download a digital version of a book rather than 
buying a hard copy, they have access to this virtual version all the time.
There are so many benefits to writing an ebook for your small business. While you 
might not have the time or resources to handle this yourself, some top companies 
can do this for you. You just need to find the best ebook writing services to suit 
your company and brand.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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