Five Reasons Why Businesses Should Use an Expert Content Writing Company
                     Five Reasons Why 
Businesses Should Use 
an Expert Content 
Writing Company
https://goodmanlantern.com/
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Marketing for your business is a full-time job. At least, it should be if you want to do it 
properly with long-term success. When companies take on the task of creating 
content for their brand, they often underestimate how much time, skill, and effort it 
takes to make it work. There’s a good reason why some of the most successful 
companies out there have fabulous marketing agencies. The same goes for their 
writing. Companies with successful marketing understand that it takes more than 
stringing a few words or sentences together. It’s all about the art of getting your 
message across in a way that engages the intended audience. An expert content 
writing company has mastered this art to save you time and deliver these five key 
benefits for your business. 
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1. Free Up In-House 
Resources and Save 
Time by Outsourcing 
to Content Writing 
Company
Many people discredit 
writing and deem it to be 
simple. It’s anything but. 
While most people can 
write, it’s rare to come 
across people who can 
string words together in 
a way that boosts 
commercial impact. 
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A great writer makes copy effortless to read and drops nuanced hints that subtly 
direct the reader toward a purchasing decision. It takes true skill to do that. 
Behind the scenes of a well-written article is hard work, including researching, 
planning, composing, writing, and editing a piece. 
A lot of companies give the task of writing to an existing staff member to do in 
between regular tasks. This already tells us that attention is not being given to 
the development of a quality piece. While we aren’t knocking the writing of any 
staff member, they’re employed to do a certain task, and writing is merely an 
addition to that task. Their talents would be better spent focusing on their day-
to-day tasks.
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But just because your internal team isn’t able to get the job done correctly 
doesn’t mean your company shouldn’t prioritise it. To ensure your content needs 
are met, hire professional content writers. This often results in better turnaround 
figures and time and frees up internal resources to further business 
development. Outsourcing high-quality content writing services will reduce your 
costs and deliver time-saving benefits. And, after all, time is money!
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2. Bad Writing and Grammar Can Cheapen 
Your Business
Professional content writers deliver exactly what the name implies – 
professionalism. Consumers expect correct grammar, spelling, and punctuation. 
When it’s done right, it goes unnoticed. Yet, what never goes unnoticed are silly 
mistakes, bad spelling, and terrible prose. 
59% of British consumers would avoid a company with obvious errors in their 
marketing. It makes your company look unprofessional and negatively impacts 
your business reputation. After seeing errors in your copy, consumers tend to look 
at your brand as a “cheapened” one. Avoid this by investing in high-quality 
content writing services. 
An agency creates grammatically correct pieces for your business that go through 
rigorous research and editing processes. You can expect 100% accuracy when you 
opt for these services. 6
3. Stand Out in 
the Sea of 
Competition 
We can best describe 
the internet today as an 
“information overload”. 
From websites to social 
media to online ads, 
YouTube videos, and 
more, there is so much 
information at one’s 
fingertips. Of course, a 
lot of messaging online 
is complete rubbish. 
There is a constant 
battle to find quality 
content that meets 
expectations, answers 7
questions, and 
addresses pain points. 
With more potential customers online than ever before, your business needs 
quality copy to inform them about your product or service. Quality blogs, 
informative articles, enticing web copy, sharp ads, and succinct product 
descriptions are all part of good marketing. This needs to be written well for the 
intended platform, and it needs to be optimised for search engines too. 
SEO content writing services are what you need. This kind of agency will inform 
readers while using proven tactics to boost your online visibility. 
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4. Words Have Power. A Content Writing 
Company Helps You Harness This Power
When talking in-person to a client, we can be sure that you are using your words 
wisely. You’re polite, a little bit formal, and professional. So why would marketing 
content elsewhere be any different? Well, it shouldn’t be!
A content writing company knows that first impressions matter, especially in your 
copy. They aim to deliver writing that is free of errors but also engaging. It needs 
to communicate unique selling points in an eye-catching way and inform the 
reader so that they retain your business information. Let professional content 
writers use the power of words to sell your brand. 
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5. Speak to a 
Global Audience
The internet means that 
anyone from anywhere 
can find almost anything! 
That means they can find 
your content too. This is 
great news, but it makes 
tailoring your writing for 
a global audience 
essential. 
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A content writing company can plan your copy for social media, blogs, Google 
ads, and more. They can localise the copy based on the audiences you are 
trying to reach in various regions. SEO content writing services can structure 
copy to rank based on the region. For example, you might ship your product to 
the United States. Your copy stating this needs to show up to let your consumer 
know this. Otherwise, you might be missing your slice of the market. 
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Go Professional 
Today for Long-
Term Results
A professional content 
writing company will 
breathe new ideas and 
new life into your 
marketing efforts. Let 
them deliver error-free 
copy for various 
platforms to get your 
company taken seriously.
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Goodman Lantern is the ideal company to be your content partner and can 
deliver expert copy across a range of platforms. Our enthusiasm for your brand 
allows us to drive sales and nurture new leads worldwide. What are you waiting 
for? Reach out to us today and start your professional content journey. 
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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