Starting and running a successful software as a service (SaaS) company is not easy and it takes a lot of work. You have to be on top of your game. This space is always changing, so your products need to adapt.  Your product development and engineering teams’ key focus is on ensuring the product runs smoothly. They are also focusing on upcoming changes and new ideas. You can’t rope them into SaaS content marketing. For young SaaS startups, there simply might not be enough time in anyone’s schedule for product marketing. This is where an experienced agency can assist.  Here are eight ways content benefits SaaS startups and how it can lead to new business in the long run.