SEO Content Development How to Reach the Top Results Position
                     SEO Content 
Development How to 
Reach the Top Results 
Position
https://goodmanlantern.com/
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As a SaaS company, you have to know how to make your products and 
services visible to potential customers. SEO content development is the best 
way to ensure high visibility in Google’s organic search results. Read on to 
discover the secrets to first page placement. Also, learn how an organic SEO 
services company can help your website gain visibility through writing, 
optimising, and link building services.
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What Is SEO?
Organic search engine optimisation prepares a website to rank higher in organic 
search results. It’s also referred to as natural SEO. The goal is to increase the 
number of visitors to a site from the free or unpaid results on search engines such 
as Google and Bing.
The higher on the list the website appears in the results, the more traffic it will get 
from those searches.
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On-Page and Off-Page Techniques
The process comprises techniques (on-page and off-page) meant to improve your 
website’s visibility on search engine results pages (SERPs).
On-page techniques affect only website content, like meta tags and keyword 
density. These affect how your site looks, like increasing or decreasing the number 
of posts per page.
Off-page techniques affect how other sites link back to your website, like guest 
blogging and gathering contact details.
SEO includes both on- and off-page techniques.
Related reading: Why SEO is Important for Your Online Success? 4
Importance of 
Quality Organic 
SEO Content 
Development
The quality of your site’s 
information will 
determine how well your 
site ranks on search 
engine results pages. For 
more people to find the 
site, you need high-
quality, relevant, and 
informative content.
The process can take 
time, but the rewards 
are worth it. It will 5
improve rankings and 
the user experience.
Why Focus on Organic Search?
Organic search entails searching for information by entering keywords or phrases 
into a search engine.
The major search engines are Google, Bing, and Yahoo. You’re missing out on a lot 
of traffic if your site isn’t showing up on these major search engines.
Organic SEO helps your site to rank higher in the search results. It’s important 
because it’s one way to get more traffic to your site without paying for ads.
But getting to the first page of results is crucial for traffic. Many studies have 
shown that over 90% of all website traffic comes from the first page of the SERPs. 
Having your site come up on the second page for a keyword means you’re waiting 
for the die-hard searchers to find an answer to their queries.
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Which Search 
Engine Is the 
Most 
Important?
Google takes up 85.55% 
of the market share, 
according to Statista’s 
data for December 
2021. According to 
Monster Insights, Google 
gets over 5.14 billion 
search queries per day.
And you will want your 
slice of the pie.
With that in mind, 
optimisation must meet 
Google’s algorithm 7
requirements.
Organic SEO Content Development for 
Better Ranking
We’ve established why organic search and ranking on the first page are essential. 
Now, let’s move on to how optimised information helps your website to position in 
the top results.
To rank on the first page of Google, you need to optimise your website for both 
humans and machines. You can achieve this by following best practices and doing 
keyword research before writing.
Google considers several ranking factors for website placement in the SERPs. It’s a 
daunting task to keep up with the changing algorithms. If you try to outsmart the 
engine, you’ll come second.
That’s why following best practices in optimisation, writing, and link building is the 
way to go. Partnering with an organic search services company is the answer to 
addressing the most important factors: 8
Quality Content
Well-written, engaging, informative, helpful, credible, and relevant information 
tops the list of important ranking factors. Quality information is even more 
important than optimisation. Even the best-optimised page will rank low if the 
page lacks quality information.
Quality Content
Google gives rank preference to information that’s original. Duplicate pages are 
not indexed, and your site will get penalised if you serve duplicate information. 
The search engine aims to deliver value, and pages relevant to the query phrase 
or keyword not yet served somewhere else rank higher.
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Fresh and Current 
Information
Outdated information 
serves no purpose. 
Google Caffeine of 2010 
is adept at finding the 
most current information. 
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To get on its radar, add information from the latest statistics available in your 
industry for date-relevant pieces. Update old posts to keep the information 
current.
Current data is essential for posts, press releases, and articles covering trending 
topics. Google Trends is useful for finding hot topics within your industry.
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Word-Count
The length and depth of the information piece correlate with higher ranking. 
According to a recent study by Backlinko, pages with over 1400 words are more 
likely to display on the first page of SERPs.
Longer articles cover topics more in-depth, and you can repeat keywords more 
often. If you repeat a word several times in an article, Google’s algorithm assumes 
that the page must be about that word, which also explains why longer pieces get 
more clout.
Yet, no hard and fast rule exists for article lengths. It’s more important to cover 
the topic in-depth with a logical flow than it is to generate a long article.
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Content-Depth
The depth of discussion plays a role in first-page placement. The idea is to render 
quality information that’s useful for the reader at their stage in the buyer’s 
journey. A longer article is more likely to cover the important aspects of a topic 
than a shorter one.
Quality Content
Detailed explanations are worth more to the reader than short, superficial 
discussions. Proper SEO content development strategies involve a mix of long-
form and short-form articles to answer the reader’s questions.
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Topic Focus Is More 
Important Than 
Keyword Focus
Thanks to advances in 
Google’s algorithm, the 
search engine can detect 
topic discussions, which 
also explains the move 
away from keyword 
focus.
The strategic enrichment 
of articles with keywords 
is essential, but the topic 
discussion also carries a 
lot of weight. 14
Keyword Placement
Pages with keywords in the first 100 words, in Heading 2 and 3 spots, and the last 
paragraph of the article help somewhat with placement.
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Time on Page
Pages where visitors linger longer rank better in SERPs. The organic SEO services 
company can include photos, infographics, podcasts, and videos to increase the 
value for the visitor. Longer articles mean more reading time, which also helps to 
keep the visitors on the page.
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Match Content With Search Intent
Google can now understand the reason for a search. Every search displays lists or 
snippets at the top of the results. Sometimes you’ll see infographics, images or 
videos taking the top spot.
To also have your pages reach the prized top, match keywords, format and the 
type of information you share with search intention. For this, you need to deliver 
information that applies to your target audience and their stage in the information 
search.
First, create the buyer persona and then deliver information in a format that fits 
their preference, enriched with relevant keywords. It should contain information 
that answers their pain points.
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Domain Authority
Google considers the domain authority for search placement. Moz gives every 
domain a score to show its authority. If your domain has a high rank, it signals 
some authority on the topic, which gives your pages a better chance of coming up 
on the first search page for the particular topic or keyword phrase. To get a higher 
score, write well-optimised, in-depth articles, and create shareable information 
pieces.
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Link Signals
If other high-ranking sites 
link to your pages, they 
signal to Google that 
your site is an authority 
on the topic and trusted 
by high authority 
domains.
Focus on creating link-
worthy information sets. 
With time, the high-
ranking domains will link 
to your site. 19
Click-Through and Bounce Rate
First, you want a higher click-through rate. For this, make use of an SEO services 
company that understands how to create titles and meta descriptions that drive 
clicks to your site.
Then you want to avoid a high bounce rate. The latter refers to the number of 
visitors getting to your site and leaving without interacting with it. Improve 
dwelling time with compelling articles and include links to related pages on your 
site. A proper link structure and logical navigation through the information will 
help keep bounce rates low.
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SEO Link Building Services to Get Backlinks
Google uses the backlinks to find web pages relevant to a topic or keyword. Every 
inbound link serves as a signal of confidence. The search engine adds up all the 
inbound links to your site to determine whether the particular page deserves a 
spot on the first page of their SERPs.
Quality content and inbound links go together. Sites with no inbound links don’t 
make it to the top ten SERPs.
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Backlinks are rank drivers. But getting those links entails hard work and time. 
With ethical SEO link building services, you can get more links to your site 
through guest blogging, link-worthy blog posts, press releases, and articles 
published at credible high ranking trade journal sites.
Partnering with an SEO content development company also gives you access to 
their link building services, including:
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Analysis of Top Referral Sites
Their team will analyse the top referral sources to your website—those sites 
linking to your content. They assess which pages and types of information receive 
the most links and which types of sites link to your website. They then plan the 
SEO content development to match the information needs of the higher authority 
referral sources.
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Reviewing of Outbound Links
They also review your site’s outbound links to find websites that drive a lot of 
traffic. Following an outreach plan, they request backlinks or seek opportunities to 
guest blog at those and related sites with links to your site.
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Competitor 
Analysis
The agency also 
performs a competitor 
analysis to check its 
keywords and referral 
sources. Using the 
information, they 
approach the referral 
sources for opportunities 
to guest blog and link to 
your site.
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Optimised Content
They focus on creating high-quality SEO optimised information pages worthy of 
links. One approach entails creating a skyscraper content piece that covers a topic 
in-depth. It becomes a go-to guide, packed with data, statistics, and information to 
which even high-ranking websites want to link.
At the same time, your site’s topic authority skyrockets. This pushes your rank up. 
Besides, you get free traffic from referral sources.
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Other Link Building Services
The agency can list your website on resource pages as part of the inbound link 
services. They can also approach industry influencers for opportunities to have 
your executives take part in podcast interviews.
Quality infographics containing sought-after data and shareable information make 
for super link drivers. With that in mind, partner with an agency that can create 
shareable infographics to attract links.
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Why You Need 
Quality SEO 
Content 
Development in a 
Competitive 
Market
We live in a competitive 
world where there are 
many competitors for the 
same keywords. If you 
have low-quality 
information pages, it is 
going to be hard for your 
site to rank well in SERPs.
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To get rank, you need to create valuable and unique SEO content. This will make 
it easier for your site to rank higher on SERPs and get more traffic. You should do 
it with the top ranking factors in mind. Your goals should be to develop authority 
through high quality and well optimised, sought after, and original information to 
which websites want to link.
With it being a complex process to reach and stay in the top SERPs, you’ll want 
expert help.
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How Can an SEO 
Organic Services 
Company Develop 
Content for a 
Higher Ranking?
Here are some ways an 
organic SEO services 
company can help your 
site rank higher on 
search engines:
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1. Article writing
2. Video creation
3. Blogging
4. Social media posts
5. Podcasts
6. Infographics
7. Press releases
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What Every Content Piece Must Include
The process aims to attract search engine crawlers and improve rank in SERPs. To 
achieve the goal, the agency has to:
1. Be specific
2. Use keywords
3. Include a call to action
4. Write quality content
5. Keep the content up-to-date
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To Conclude: Partner With a Top SEO 
Content and Link Building Services Company
Writing is at the heart of SEO content development. It gives your site a unique 
voice, improves your rankings, and makes it stand out from the rest.
Goodman Lantern offers a range of services to clients, like writing, optimising, and 
link building. This ensures that we provide our clients with quality content that we 
optimise for search engine use, which will rank them higher in the top SERPs.
Let’s connect to get your website to the top ten results for topics in your niche.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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