Why SEO Content Writing Companies Improve Marketing Efficacy
                     Why SEO Content 
Writing Companies 
Improve Marketing 
Efficacy
https://goodmanlantern.com/
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Oftentimes, business owners and decision-makers see producing content as a 
drain on time and resources. While the cost of posting regularly can’t be 
avoided, it can be offset by future increases in sales. This is just one of the 
reasons you should take content writing services seriously.
The power of content writing to help businesses achieve their marketing goals 
is very real. A report by Daily Infographic finds that small businesses with blogs 
experience lead generation that is 126% higher than those without. Another 
finding is that over 50% of online shoppers read blogs. As such, 
underestimating what a content writing company can do for your business 
means you’re missing out on a broad spectrum of opportunities. 
Read on to find out why you should take content writing seriously and the 
business benefits this can yield.
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What Do the Best 
Content Writing 
Services Include?
You might be in the dark 
about content writing 
services, how they work, 
and what they can do for 
your business. But 
professional content writ
ers
 and other experts can 
help your business with 
almost any kind of 
project. 
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Despite the name, the best content writing services provide much more than just 
copy. They also:
* Manage social media profiles
* Expand distribution channels
* Reevaluate and redevelop marketing strategies
* Create video scripts
* Conduct technical website audits
As a result, getting the help of a content writing company has the potential to 
affect your whole marketing strategy for the better. What’s more, these agencies 
are made up of a range of experts who have every intention of helping you 
achieve your business goals through thought-leading content.
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The Power of Content Writing and SEO 
Content Writing Companies
   As we’ve established, content writing services can be used to create many types 
of online content. Looking to connect with your audience? No problem. 
Professional content writing services can help you achieve this while also serving 
another digital marketing role like boosting search engine ranking.   
   Saving Time and Resources
   Using SEO content writing companies is an investment that has a high chance of 
securing a return. Outsourcing work to a content writing company also frees up 
resources within your business to focus on your products and services. This can 
allow you to maintain high-quality customer service or launch technical 
developments like R&D processes.
    In terms of time, having a team of professionals saves in this area too. This is 
because content writing agencies tend to be familiar with producing pieces 
consistently. While your in-house team might struggle to keep completing their 
usual tasks with the additional demands of creation, content writing services 
make sure you share regular, high-quality pieces. 5
Search Engine 
Optimisation 
First impressions matter, 
but there’s something 
even more important in 
business – and that’s 
making an impression 
first. By making yourself 
known before your 
competitors, you’ll have 
a greater number of 
potential customers 
reading your posts. 
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     When it comes to digital marketing, this means ranking high on search engines 
like Google and Bing. After all, it’s been proven that people just don’t have the 
time or attention to scroll through pages of search results. Data from a Backlinko
 study reveals only 0.44% of people go to Google’s second page of results when 
conducting a search.
    A key way to get around this obstacle, which content writing services help with, 
is tailoring your topics to your audience. By drilling down on the priorities and 
values of your target audience, your topics will be more likely to align with their 
searches. 
   This increases your chances of appearing on that magical first results page. It 
also means the topics you’re covering will be ones that your audience will be 
interested in, thus grabbing their attention. Along with a high SERP ranking, this 
can help you stand out from your competition.
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Quality Assurance
   Sometimes, people underestimate the importance of the basics – like a 
coordinated content strategy or quality assurance. Without these key services, 
businesses run the risk of sharing copy that’s riddled with grammatical errors at 
inopportune times. 
   Quality assurance is one of the more underrated services offered by content 
writing companies. Quality assurance is a broad category and can include 
specific services like technical audits, style guides, and key performance 
indicator (KPI) analysis. As discussed above, these are time-consuming 
processes that many marketing teams may not have the time to complete. 
Nevertheless, quality assurance makes all the difference when it comes to 
quality.
   Make Personal Connections 
   Professional content writers tend to be experts in market research. They work 
alongside your team to uncover the issues that affect consumers most. Then, 
they will seek to weave practical solutions to these problems into each piec8e, 
contributing to audience engagement. 
   When your business provides valuable information to people, it incentivises them 
to read more of your content. Additionally, it helps them view your business as 
being at the cutting edge of the industry. By writing informative and valuable 
pieces, content writing services can build trust within your target audience, which 
can mature into strong connections. Increased connections can lead to 
increased leads, which can increase conversions too.
   What Professional SEO Content Writing Companies Can Do for Your 
Business
   Goodman Lantern is a content writing company powered by seasoned 
professionals. The nature of our globalised team means we can offer you the full 
package to meet any of your content needs. From infographic design to technical 
blogs to social media posts, our holistic approach puts your customers first.
    Let us help to dispel any reservations you may have about the power of words. 
Book a discovery call today.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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