Why You Should Consider SEO Content Writing Services as Part of Your Digital Marketing Strategy
                     Why You Should 
Consider SEO Content 
Writing Services as 
Part of Your Digital 
Marketing Strategy
https://goodmanlantern.com/
1
Marketing as a concept started in the early 20th century when new businesses 
started opening at a rapid pace. This meant more competition in the market. As a 
result, companies needed to find a way to market their business to potential 
customers. Through all these times up to today, content has been a key part of any 
marketing strategy.
In today’s world, digital marketing and SEO content writing services are incredibly 
important. Many companies put a lot of time, money and effort into content 
marketing. This could be social media, online videos, blogs and articles. With 
almost every company being online, a lot of importance is placed on SEO content 
writing. It has become a key element in any digital marketing strategy for many 
reasons.
2
Good SEO-Based 
Content Writing 
Gets You Noticed by 
Search Engines
This is the most obvious 
reason to incorporate 
SEO content writing in 
your digital marketing 
strategy. Good search 
engine optimisation 
plays a crucial role in 
organic website traffic. 
In fact, a
 State of Marketing repor
t
 by Hubspot supports 
this.
3
The report found that 61% of B2B businesses received leads through search 
engines and organic traffic. People discover new businesses and companies 
through the search results page on Google and other search engines. To rank 
highly here, you have to optimise for SEO.
4
Other Brands Will Recognise You
SEO content writing done right and often will get you noticed by other 
companies too. Seeing your company come up in their search results puts your 
brand at the forefront of their minds. This could result in many new leads and 
strong backlinks. If your content is authoritative, trustworthy and valuable, there 
is a high chance of other businesses and content teams linking to your website. 
This leads to backlinks, which is excellent for SEO and building brand and 
domain authority.
5
It Helps Establish You As a Thought 
Leader
SEO content writing helps to build your brand and establish you as a thought 
leader in your field. If you rank highly in search results for various key phrases 
and are discovered by the right people, you have the potential to become an 
industry expert. It will also lead to more people referencing you and linking back 
to your website. If you can’t write these pieces yourself, you should consider 
using a SEO content writing company. A company that does this professionally 
will already know the ins and outs of optimising for search engines.
6
It Leads to Better 
Conversion Rates
SEO content writing 
plays a big role in 
conversion rates. Often 
content pieces include 
call-to-actions. They also 
create a sense of 
urgency, enlighten 
customers about 
relevancy, and more. All 
these factors have the 
potential to lead to sales 
and conversions.
7
A good piece will get you found on search engines, which leads to website visits. 
This takes visitors one step closer to becoming a customer. These customers turn 
into fans and become repeat buyers of your products and services.
8
SEO Copywriting and SEO Content 
Writing Services Improve Your Chances 
of Getting Found by Locals
We are seeing an emphasis placed on local SEO. This means that content is 
created and optimised to target specific areas. For example, if your business has 
developed an app that reads the tides, your content should be optimised for 
those who live along the coastline. It could include content about specific towns 
and coastal regions. The names of these areas should be part of your keyword 
list. If your business is location or region-specific, you need to ensure that your 
content uses local SEO tools. More people are searching for businesses and 
services “near me”. These searches increased more than 150% from 2019 to 
2020.
9
It Impacts the Buying Cycle
SEO content impacts the buying cycle. Research shows that up to 81% of people 
do online research before making a purchase. This remains true even if the 
purchase is eventually made in a brick-and-mortar store. SEO copywriting goes 
a long way in convincing people to buy your goods or services. If they can’t find 
any information on your business or products online, they will not make a 
purchase. If they do find you, but the content they find is not thorough and 
informative enough, they won’t turn into customers. Be sure to have detailed 
SEO content out in the digital space. This assists in generating strong leads in 
the research phase of the buying cycle.
10
The Space is Ever-Changing
SEO best practices never stay the same. Staying on top of these changes means 
constantly producing online content. Google dominates the search market with 
a 92.47% market share. It’s no surprise that most digital marketers use Google 
guidelines to keep on top of their SEO. It can be exhausting, though, as it 
requires constant reading and research. This is another reason why companies 
choose to outsource their SEO content writing. It takes a lot of work off the 
plate of those who need time to run and grow the business.
11
It’s Pocket-
Friendly 
Marketing
Traditional advertising 
and marketing will 
always have its place, 
but it can be expensive. 
This is why many 
companies turn to digital 
marketing and content 
marketing. Doing SEO 
content writing and 
marketing is a more 
cost-effective way of 
marketing. Yes, it takes 
resources and time, but 
the expenditure is often 12
not as much as 
conventional methods.
It’s also a marketing method that consumers actually enjoy engaging with. Many 
potential customers would rather read informative stories about a company or 
product. They don’t want to look at or watch an advertisement about it.
SEO content writing is clearly important if you want to get discovered in the digital 
space. You could do this yourself, or you make use of SEO content writing services. 
Just be sure to include this in your digital marketing strategy.
13
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
14