Top 4 Ways SEO Blog Writing Services Boost Business Growth
                     Top 4 Ways SEO Blog 
Writing Services Boost 
Business Growth
https://goodmanlantern.com/
1
Does your company reap the benefits of blog content writing 
services? If not, read on to discover the four ways 
SEO blog writing services can help your business grow fast.
2
Why Do You Need a Blog for Business 
Growth?
You can use blogs as effective marketing tools to increase brand awareness and 
generate sales leads. They’re also a great way to develop credibility in your 
industry or niche by demonstrating expertise.
Blogging is how you can share your company’s expertise, increase the 
visibility of your brand, and drive traffic to your website. Companies use blog 
content writing services as part of inbound marketing to:
 Increase targeted website traffic
 Get qualified leads because of targeted keywords
 Establish brand awareness, trust, and authority through thought leadership
 Develop a higher level of customer engagement.
3
1. SEO Blog Writing 
Services Increase 
Targeted Website 
Traffic
Your target audience 
wants information to 
help them decide which 
products to use or 
whether to subscribe to 
your service. They need 
accurate information, 
and you can provide it 
through well-researched 
blog posts.
4
According to research from the Content Marketing Institute, only two out 
of ten people don’t see themselves as regular blog readers. This means that 
80% of the respondents in their study read posts on a regular basis. It means 
that you need blog content to reach 80% of your B2B target audience.
Regular posting is essential to attract inbound links from other websites. 
These posts should answer the search intent of the target audience. 
Hubspot reckons that businesses that blog get 97% more inbound links than 
their competitors that don’t.
5
How Your Website Can Rank on Google
To make it to the first page of search engines, you need to publish search engine 
optimised (SEO) content. And this is possible with blogging.
The number of posts, inbound links, regular posting, and quality help to improve 
the visibility of the website in search results. Once you have several high-quality 
posts, you can expect an increase in website traffic.
Websites with blogs attract more traffic than those without. Inbound links increase 
with more posts. And Google factors inbound links into the equation for page rank.
6
Posts optimised for relevant keywords are more likely to rank for those keywords. 
This is important as you need your website to come up on the first page of the 
search results.
Most users don’t scroll past the first results page. Getting to the first ten results 
takes time. But consistent posting of in-demand information, optimised for key 
strings relevant to your audience, will help your website get there. Reaching the 
first page means your website will attract a lot of traffic, which will help with 
business growth.
Every opportunity to engage through content helps to generate leads, which you 
nurture and convert into sales. But to maintain the position, you need to post 
more because your competitors will also do so for the same keywords. 
7
Crafting long-form posts can take any number of hours (depending on the 
subject matter and depth of the piece), but sharing them regularly comes 
with several SEO benefits. Research shows longer formats are more likely to 
drive traffic. Longer posts like guides are more likely to meet the reader’s 
information needs. Also, longer posts can have more keywords and are more 
likely to get backlinks, which helps to push up page rank. 
An in-house team of writers and editors is worth it if your budget allows it. 
But many companies outsource to blog content writing services to save time, 
publish regularly, and ensure they can deliver optimised content for search 
placement. Outsourcing to SEO blog writing services can save you time while 
ensuring you achieve the desired results.
8
2. SEO Blog 
Content Writing 
Services Help to 
Develop Qualified 
Leads
Quality optimised 
content helps to attract 
relevant leads. Your 
buyers want answers to 
solve their problems. 
Delivering information 
that solves their 
problems or answers 
their questions helps to 
build trust and credibility. 
Those users are more 
likely to become buyers.
9
You’re able to connect with your target audience and provide them with value 
even before they have bought from you. Also, it enables you to develop a 
relationship with your existing clients, ensuring that you keep answering their 
questions and help them solve pain points.
With the input of an experienced blog writing service agency, you can lead 
the readers down the sales funnel towards the final decision.
10
3. Build Trust 
Through Thought 
Leadership With 
the Help of a Blog 
Post Writing 
Service
Brand awareness is the 
first step in the trust-
building process. By 
answering the “what” and 
“why” questions, you 
introduce the reader to 
your product or service. 
Following this, you develop 
industry authority through 
well-researched content 
relevant to your industry.
11
Instead of claiming you have solutions, you provide the information the 
readers want and become the go-to expert on topics. B2B buyers spend 
many hours on research. They’re more likely to engage with your sales team 
if they find answers and thought leadership discussions through your 
posts.
12
4. SEO Blog 
Writing Services 
Drive Higher 
Engagement 
CLuestvomeelrs retention is key 
to business growth. It also 
helps to reduce the cost of 
marketing as you build on 
your past and present 
success. Quality and 
engaging content keep your 
website users interested. 
They’re likely to follow links 
to your other content, 
bookmark pages, and share 
your content.
Engaging content helps 
your business to stand out, 13
even if you’re a tech start-
up competing with 
established industry giants.
Other Ways Blogs Help With Business 
Growth
Besides the four top ways to grow your business, blogs can help to:
 Improve your industry position
 Provide content for sharing to other platforms
 Collect leads from readers who subscribe to your newsletters
 Create a long-term information base for content that you can repurpose
 Generate traffic and leads for years after the original publishing
 Distinguish your brand from the rest.
14
Wrapping up on Blog Post Writing for 
Business Growth
Blogging enables your company to expand your client base while building 
stronger relationships with your existing ones. It provides the information 
your website needs to attract new visitors, develop interest, and turn visitors 
into buyers. Thoughtful content that resonates with your audience helps to 
build trust while the quality and optimisation improve search engine visibility.
If you haven’t yet made content your top priority, start today. Partner with 
Goodman Lantern for SEO blog writing services to turbo-charge your 
business growth.
15
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
16