Top 5 Financial Content Writing Challenges and How to Overcome Them
                     Top 5 Financial Content 
Writing Challenges and 
How to Overcome Them
https://goodmanlantern.com/
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Finance, banking, and insurance are tricky industries to write for. These are 
competitive fields with complex products and services that can evidently be 
difficult to market to the right target audience. They serve a diverse customer 
base with varied segments – each with its own needs and preferences. 
So, the bad news: Content writing and marketing in finance has tough 
challenges. The good news: As experienced content writers for finance, we 
have the solutions to those challenges. 
This blog looks at the top five financial content writing challenges companies 
face and the solutions to overcome them. 
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What Is Content 
Writing in Finance?
Financial content writing 
is a diverse field. It 
includes everything from 
ad copy for new tax 
services to whitepapers 
on angel investing. 
Company websites use 
landing pages, blogs, 
and articles along with 
SEO techniques. They 
produce emails, 
newsletters, guides, and 
handbooks, as well as 
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social media content. 
Content writers for finance topics aim to 
engage and educate the target audience through their writing. Thus, high-
quality content writing services generate leads, improve brand awareness, and 
increase sales and revenue. The overarching goal is to build a credible 
relationship with the audience and also position the company as a thought 
leader in the field. This makes high-quality writing an influential aspect of 
financial services marketing. 
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What Are the Challenges of Financial 
Content Writing?
1. Strict Rules and Regulations
The financial services industry has a lot of rules and regulations, which 
extend to its marketing and advertising as well. Failure to follow these can 
lead to lawsuits, fines, or damage to the brand’s reputation. This limits how a 
company can market its product and also present information. 
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To deal with this, many 
content writers for 
finance companies 
particularly stick to safe 
and traditional 
marketing methods. 
While this is a cautious 
step, it curtails creativity. 
The challenge is to work 
with market barriers and 
find innovative solutions 
within the limitations. 
Brands must produce 
unique, original copy 6
that stands out from that 
of their competitors. 
2. Consistent Messaging
A finance business often has many verticals, products, and target audiences. To do 
justice to all the services and audience segments, the brand chiefly needs an 
omnichannel marketing strategy. This involves using multiple formats, mediums, 
and channels. Here, content writers for finance companies specifically face the 
challenge of delivering a consistent message.
Maintaining coherence across elements of a financial content writing campaign is 
vital. An inconsistent message can confuse customers, weaken your campaign, 
and lead to poor results. Brands and financial content writers pour a lot of time, 
resources, and effort into marketing.  Thus, they must strive to create an 
integrated strategy with clear objectives and flawless execution. 
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3. Commoditisation of Financial Products
Commoditisation is the process by which certain products are viewed as 
interchangeable with that of a competitor. For instance, high-speed internet was 
once a novel product that only a few companies offered. They were easily 
distinguishable based on the quality of their service. But as more internet 
providers entered the market, all services began to look the same. The only 
differentiating factor was the cost. 
A similar phenomenon occurs in the finance industry. Products such as personal 
loans, insurance services, and mortgages are seen as commodities. Here, content 
writers for finance need to find creative ways to differentiate the product from its 
competition.
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4. Heavy Competition
The finance industry faces a lot of competition. There is a lot of disruption in the 
market, which accordingly affects the marketing and content writing for financial 
products. Brands need to invest significant resources in staying relevant in a fast-
paced, crowded space.
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5. Lack of Customer Trust
Most financial products and services require customers to invest money. Be it 
credit cards or mutual funds; consumers need to trust the company before using 
their product or services. However, only 28% of individuals believe that banks 
care about their long-term financial success. This makes them wary of using new 
products. This is a significant hurdle that financial content writing needs to 
overcome. 
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What Are the 
Solutions?
Every challenge in 
financial content writing 
allows us to turn it into a 
competitive advantage. 
Therefore, as content 
writers for the finance 
industry, we constantly 
revise our solutions to 
stay relevant. 
Here are our top three 
tips. 
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1. Build an Integrated and Personalised 
Strategy
To solve inconsistency in messaging, firstly, devote time to creating an integrated 
strategy. Figure out the top points of information you would want your target 
audience to know. Then, generate financial content writing around these points. 
This will ensure that the target audience leaves with a clear impression of your 
brand and expertise. 
Secondly, segment your audiences to understand them better and tailor your 
strategy to suit their preferences. When it comes to distribution, stagger different 
formats. This helps customers receive personalised information at different steps 
of their journey. This can strategically nudge them towards conversion. 
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2. Lean Into Creative Solutions
To combat commoditisation, lean into narratives that are unique to your brand and 
target audience. Content writers for finance companies can place themselves in 
the shoes of the customer and craft copy accordingly. They must use their writing 
to show the value a financial product or service can bring to the customer’s life. 
Storytelling techniques create a memorable impression and also help your brand 
stand apart from your competitors. 
Get creative with your financial content writing and use social media, podcasts, 
brochures, and eBooks to further your message.
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3. Hire 
Professional 
Content Writing 
Services
Professional content writers 
for finance have the time, 
expertise, and also 
resources to generate high-
quality copy. They can 
bridge the gap between 
your brand and your target 
audience. Outsourcing your 
marketing not only saves 
you time and effort but also 
helps you overcome other 
nuanced marketing 
challenges that come your 
way.
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Goodman Lantern offers a 
wide range of high-quality 
financial content writing 
services
. Book a discovery call 
today!
THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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