Why Are Video Game Writers Necessary In The Gaming Industry
                     Why Are Video Game 
Writers Necessary In 
The Gaming Industry?
https://goodmanlantern.com/
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The video game industry is one of the largest industries in the world. In terms of 
entertainment, it brings in more revenue than movies and music combined. With the 
average age of gamers being 35 years old, business owners have a huge captive 
audience that can afford gaming as a hobby.
The gaming sector is vast thanks to all the advancements in technology. Games use 
artificial intelligence, augmented reality, and mobile technology. With video gaming 
spanning across a range of technologies, there is a lot of heated competition among 
gaming businesses. One of the best ways to compete is to enlist the services of 
video game writers.
To avoid confusion, we don’t mean people who write the actual games. Video game 
writers in this context are content writers who would speak to your diverse gaming 
demographic. This blog will discuss how gaming content writing will boost your 
business and help you tap into new customer communities.  2
How Will Video Game Writers Help Your 
Business?
Content writing for games will form part of a strategy to increase your brand’s 
visibility. A video game writer will focus on generating writing that connects with 
your existing and potential customers on a deeper level. Hubspot reports that 
56% of businesses that have a content marketing strategy use blogging. They 
also report seeing great ROI from this. Let’s uncover what a writer will do for 
your brand to drive this return on investment.
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Content Tailored for Your Audience
A gaming audience is very different from an audience looking for accounting 
advice. A video game content writer will know this all too well. Creating quality 
copy that your niche audience wants to read will be your writer’s number one 
priority. They will know what jargon to use. Your audience will adopt a tone that 
resonates with your audience. They will also know how to optimise your copy for 
the platforms your audience hangs out on. 
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Global 
Engagement 
Video gaming is a 
worldwide industry. This 
means that for game 
creators and marketers, 
your audience is global.
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A content writing service will be able to optimise your blogs, articles, and adverts 
for a global market. This includes a distribution team that can write and translate 
your content into different languages. The localisation of content will help your 
brand marketing resonate with each country’s unique audience. This will increase 
your brand reach.
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Save Money and Get What You Need
Hiring an in-house writer may seem like a good idea. However, this offers more 
restrictions than benefits. They are more costly and are limited to the knowledge 
and expertise of one person. When you use a content writing service, you’ll have 
access to a team of experienced writers. The agency will match writers with 
knowledge of the gaming field you need. When a topic changes, the agency will 
ensure your brand is matched with a writer experienced in the theme. The 
editorial and distribution team will ensure that everything is published quickly. 
This yields faster results and saves money.
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How Will Your Gaming Business Benefit From 
Content Writing?
Content writing for games with an agency’s services will help deliver consistent, 
quality articles for your business. This content is so much more than just well-
placed words on your website. It serves a multitude of functions that boost your 
brand’s reputation and drive sales. Below we explore what video game writers 
can do for you. 
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Educate Your Audience and Build Trust
Blogs and articles about your game can be educational to your audience. 
Content writers will create useful and engaging information. After the first 
engagement with your customers, this will retain them. When customers love 
your writing and find it helpful, they acknowledge your site and return to it. 
Often they refer their gamer friends to your site too. This cycle builds trust and 
credibility in your gaming brand. This is a bonus!
Another great idea for content is to showcase your brand values and identity. For 
example, if you’re a gaming company that empowers women in tech, you should 
write about this. Another idea is to write about the support you offer for your 
product. If you have any tips for the game or news on an update, you should 
blog about it. This kind of authentic content builds credibility with your audience. 
It establishes trust in your product. Trust is essential for sales. 
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New Topics and 
Viewpoints
Consumers are always 
looking for something 
new and exciting. The 
same goes for content.
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Using a copywriting agency to release articles for your brand will afford you a 
team ready with fresh ideas. They’ll offer you different writers to explore a range 
of topics. This will keep things interesting for your audience. Some writing may be 
technical about your game. This will be matched with a technical writer. Perhaps 
you want to celebrate International Video Games day with something fun and 
tongue-in-cheek. An agency can match a writer with comedic stylings to write 
something entertaining. Content writing for games offers you so much more with 
an agency. 
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Increase ROI With Search Engine Optimisation
The more quality content your gaming business can put out there, the more 
Google will rank you. Ideally, you want to be on the first page of search engine 
results, near the top. Gaming content writing will make use of your industry 
keywords in articles to help you rank when they are searched. A writing agency 
will address unique gaming topics. When your potential customers search for 
answers around these topics, your content will rank and be seen as the solution. 
This has massive benefits for your credibility and conversion rates. Ranking as a 
search result increases your chance of making a sale. This is why writers can 
increase your return on investment. 
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Drive Consumers 
Down the Sales 
Funnel
With most online 
purchases, especially 
online games, 
consumers go on a 
journey before buying. 
This is called the sales 
funnel.
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The first step down the funnel involves a cold audience discovering the product 
and doing more research into it. The last phase is either an actual sale or post-
sale support. Your brand needs to be speaking to your audience at these stages 
of their buying journey in different ways. 
Gaming content writing will help audiences cut through the clutter when 
marketing your product. The copy will always aim to convert a passive audience 
into potential customers, driving them down the sales funnel.
After-sale support can also be provided with copy. This will show your customer 
you care, even once a purchase was made. A company that cares is a company 
that gets referrals and repeat business. In the gaming industry, a referral is 
everything! 
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Give your gaming 
business the best 
chance by using video 
game writers. When 
part of a 
reputable agency, they 
can craft persuasive 
articles that resonate 
with a diverse audience. 
They will inspire your 
market to take action.
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THANK
YOU!
Goodman 
Lantern
Phone: Email: Website:
+1 9292993999 [email protected] https://goodmanlantern.c
om om/
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